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Mar 04 2016
Check out our round-up of the biggest changes in social media and digital marketing from the last month. Let us do the work for you, we gather the updates, you reap the benefit of having all of them in one place!
We read all of the latest social media news so you don’t have to.
As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy and 30 minutes of open Q&A where we answer questions from our members!
The top news in social media that we covered this month includes:
Facebook Launches Private Message Replies – This is GREAT – Pages can now reply privately to people who leave a comment!!
Facebook Updates the Algorithm – AGAIN!!! – Facebook announced another change – they will be looking at quality with qualitative feedback to determine what you see in your news feed.
Facebook Ads Now Feature Automatic Captions – Facebook continues to optimize video features for advertisers including automated captions and better analytics.
Facebook Live Video is Easier for Businesses to Manage – Facebook Live video has an update for the Pages app making it easier for Page Managers to use this feature.
Facebook Opens Instant Articles to All Bloggers – Instant articles means your content will load faster on Faceb0ok – the downside is that viewers will view your content on Facebook – not on your site…
Facebook Announces Reactions – Reactions allow you to do more than just like – Facebook reactions allow people to respond with a variety of emotions.
Instagram Extends Video Ads to 60 Seconds – If you advertise on Instagram you can now create longer ads.
Account Switching – Instagram announced account switching for mobile – you can now switch between multiple accounts making it easier to manage multiple accounts.
Twitter Reaches Users Who Aren’t Logged in – Twitter updated their home page for non logged in users to show content from Twitter – ideally this change shows them content that inspires them to join.
Twitter Allows for Curation – see the best Tweets first – Twitter now allows users to choose to see some content at the top of the news feed – making your most important content more accessible.
Twitter First View – Makes promoted Tweets easier to see (first in view in the newsfeed).
Twitter Launches Customer Service Tools – Twitter launched a variety of tools to make customer service easier including switching conversations to private (from public) and customer service feedback.
Twitter Lets You Share Videos Quickly in Direct Messages – This is an interesting feature making it easier for users to have robust private conversations.
Twitter Improves Embedded Timelines – Making it easier for people to view content from Twitter on your website or anywhere else online.
Pinterest Increases Data on Recipe and Movie Pins – Making the experience on Pinterest more relevant. The downside is that this could mean fewer clicks since people can find what they want right on Pinterest.
Google+ Improves Web Preview – Yes, Google+ still exists and yes, they continue to improve it.
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