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Aug 26 2011
It’s one thing to generate new leads, it’s entirely another to retain those leads after their first experience with your internet marketing efforts. Most consumers do not purchase a product or believe in a brand after just one visit to a company’s website or social media page. Often it takes several visits from a potential consumer for them to feel comfortable and interested in your product or service. While social media is a great way to generate new leads for your organization, the real objective is to build a long term loyal customer base. If your social media sites are all about promotion and not about education, your lead retention is likely to be low.
Here are 3 tips in creating social media sites that not only attract new leads, but also ensure they will be back for more.
The best type of business is repeat business. Repeat customers are showing brand loyalty and likely doing so because they feel some positive result after purchasing your product or service. Repeat customers are also more likely to share their positive experience with other consumers. The same holds true for retaining leads on web and social media sites. If you offer content that is helpful and interesting to your leads, they are likely to feel positive as a result of interacting with your sites and will often be back for more. The main goal for any of us in social media marketing is to increase high quality traffic to our different sites and convert that traffic into business. It is easy when establishing social media content to instinctively promote our product repeatedly to show how great our company is and why people should do business with us. However a quick analysis of our own buying patterns reminds us that we do not usually buy a product or service because the company selling it told us how great it is. Instead we put value in companies that help us understand how to use their product, answer questions we have, share interesting information with us and tell us exactly what other consumers think about their product.
Creating content that educates, informs and explains is much more likely to foster repeat visitors than content that promotes, promotes and promotes.
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