Chatbots, Emerging Technology, General, Websites
The Power of Chat: Chatbots
May 30 2023
Chatbots are emerging as a key way for businesses to use the power of chat to automate business processes or services. Chatbots simulate a human conversation and the relationship-building functionality consumers seek with back-and-forth messages, but they also offer advanced capabilities like artificial intelligence or connecting to other platforms.
Businesses use chatbots to provide a variety of services for customers person.
These are only some of the things that chatbots can do. It can be easy or difficult to create a chatbot, depending on the functionality you want. Furthermore, when we think about cost, chatbot software solutions that are free or under $100/month that allows you to create basic chatbots from a template. These are easy to execute, but usually somewhat limited in functionality. MobileMonkey, Chatfuel, and ManyChat are market leaders in this space.
A custom chatbot that connects with internal systems or is specific to your business can also be created, but it requires more time and investment. These can cost anywhere from $20k – $250K depending on the functionality.
To learn more about how to maximize the power of chat and chatbots today, check out our Chatbot Marketing Course.
Big Idea:
If you are thinking about using chatbots, be sure that you have a strong consumer value proposition first. Start with the customer, not the technology. Be sure you are solving a problem, offering a solution, or providing a service to your customers.
This is an excerpt from Krista Neher’s best-selling book, “Digital Marketing That Actually Works.” You can find this and more books at Boot Camp Digital
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