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Sep 12 2014
Understand what hashtags are popular in your industry and how they are used. Learn how your audience is interacting on Twitter. Is there a particular way they talk to each other that should be noted? Are there easily identifiable interests or types of tweets? Finally, what are your competitors doing right, wrong? Are there strategies that you want to emulate or failures that you’ll be trying to avoid? Take note!
These are a few goals that Twitter may help you accomplish. Define yours by looking at your overall business marketing goals and choosing a few that Twitter will be best at serving.
Who will post what and when will they post it? Determine when your audience is online and the types of tweets you’ll be sending them. From Twitter cards and ads to photos and basic text, there are countless ways to send tweets. Keep a variety in your rotation to keep you and your audience interested.
Insure timely responses and relevant tweeting. Continue to build your community by engaging with your audience. Don’t get spammy.
Use tools like Hootsuite, Buffer, or Sprout Social to measure your results. Are you achieviing any of your goals? Is your activity delivering ROI?
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