Twitter ads to reach $150 million – Are you in on it?

Bottom Shape

Krista Neher

Jan 24 2011

Mashable recently reported that Twitter ads are projected to reach $150 million in 2011 and up to $250 million in 2012.  Have you considered Twitter ads as a part of your strategy?

EMarketer reportedthe numbers based on spending from 2010 as well as based on a comparison to Facebook ad revnues.

With such aggressive ad growth projected for Twitter the question is, how can you take advantage of this?

Its first ad product, called Promoted Tweets, appeared only in searches on Twitter.com. Now, companies also can pay to have their terms featured in Twitter’s trending-topics list, a popular feature that tells users what’s happening on Twitter that day. Mercedes Benz, for example, recently purchased a Promoted Trend touting a “Tweet race.”

In November, Twitter announcedthat Promoted Tweets would appear in users’ feeds, known as “timelines.” The ads target users based on the content of their tweets.  The example below shows a promoted tweet for Econsultancy that appeared in my Twitter stream. 


Whether or not the revenue will be as high as $150 million remains to be seen.  However, if you have an ad driven business, understanding how Twitter ads can fit into your mix could be a big opportunity.

What do you think?  Anyone tried these ad units?

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