Groups on any social platform can be an incredible tool, but only if you’re using them strategically. We recently had a question asking the pros and cons of an unlisted LinkedIn group and how to grow them.
Boot Camp Digital’s Lead Trainer, Allison Chaney has an answer – and a recommendation.
With a unlisted LinkedIn group you can:
- screen those permitted to join the group
- protect the identify of the membership
- protect the identity of the administrators
- protect the content
Ways you can’t grow a unlisted LinkedIn group by
- finding it in search
- asking members to invite others unless the members are owners, managers, or moderators of the group
Ways to grow a standard LinkedIn group by:
- asking any member of the group to invite others to join
- optimizing the description of the group using keywords
- partnering with relevant people to promote your group to their followers
- including a link to the group to your own contacts via social media, content marketing, or email marketing
- promoting the group via sponsored ads
If an elite membership that exists due to unique, individual invites only, or closely guarded group content is important, then a unlisted group will work well. If not, you’ll have far more options to grow a standard group.