General, Infographics, Video

Video Marketing Best Practices by Channel: Infographic

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video marketing best practices

Allison Chaney

Mar 02 2021

Video is the most powerful way to communicate a message and is part of most successful digital marketing plans. In fact, according to HubSpot, 97% of marketers say that videos help their customers better understand their products.  And, 81% of businesses are using video as a part of their digital marketing strategy.

Marketers are using video because consumers are using video. Almost 80% of all traffic online consists of video.  90% of consumers say a video helps them in making a purchasing decision.

As with all digital marketing, the options and opportunities are endless, and can be overwhelming. That’s why we created this video marketing best practices infographic, to help guide your process for creating and marketing your video content.

How to use this video marketing best practices guide

  1. Before you create your video, be clear on your strategy. Why are you creating content and what are you trying to achieve? Before you choose the video platform, it’s important to be clear on your goals. Each platform works different and some are better than others at driving certain goals.
  2. Be clear on who your audience is, how they consume video and other forms of content, and what platforms they engage on most.
  3. Take inventory of your digital assets and skillsets. Do you have video or images that can be used or do you need to create new content? Are you, or is someone on your team, proficient in video creation and editing? Be realistic about the time and budget required to create video content.
  4. Use this infographic to determine the channels that are most likely to get the results you want, by reaching your target audience with the right message at the right time on the right platform. Think ROI and focus on the channels that will generate the biggest impact for the least amount of effort.

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