Category: Digital Marketing Strategy

5 Digital Trends That Will Take Us Into 2025

Melissa Byers

Sep 10 2024

A huge benefit of digital marketing is that it’s agile. While you should always have a core strategy, it's important to keep an eye on trends so you can respond where it makes sense. Here are five trends that will...

Focus on Prioritizing Digital Marketing For Big Impact

Krista Neher

Aug 22 2023

Focus on Prioritizing Digital Marketing For Big Impact There are no easy answers to how to focus on prioritizing digital marketing, but there are two models, Hero, Hub, & Hygiene and Investment/Impact that you can use to help prioritize your...

Building Your Digital Marketing Plan for Success

Krista Neher

Aug 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan...

The 3 Types of Digital KPIs You Need

Krista Neher

Jul 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able...

Best Practice For Setting Benchmarks

Krista Neher

Jun 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% -...

Investment and Impact Prioritization Model to Improve ROI

Krista Neher

Jun 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

Why is ROI an Important Driver to Success?

Krista Neher

Feb 21 2023

Why is ROI an Important Driver to Success? Let's look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI - Return On Investment -...