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  • Discover the best practices for creative that get results.
  • Use proven formulas to make your creative stand out.
  • Apply the strategic best practices to deliver audience and business value from your ads.
  • Understand how creative links to the cost and results of ads.
  • See hands-on evaluation of creative and how to improve it.
  • Break through the noise with compelling digital campaign creative.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Digital Ads Creative Playbook

Great creativity is vital to an effective digital ad strategy. Ads must balance two factors: earn attention and convey a business message. There are specific best practices that lead to better ad performance. Great creative doesn’t happen by accident. In this course, you’ll learn specific best practices that lead to better ad performance and how to create ads based on best practices that deliver results.

Trusted By Millions of Businesses & Learners Globally


Digital Advertising: Creative Best Practices Course Outline

  • Why creative matters.
  • How creative must capture attention to deliver impact.
  • Why business value is important to delivering creative impact.
  • How user value is a factor in creative impact.
  • How creative quality and cost are related.
  • Why lower quality creative increases costs.
  • Best practices for ad creative.
  • Why each best practice matters and how to apply it.
  • How to apply best practices based on real examples.
  • How to evaluate creative based on best practices.

Course Description

Digital Advertising: Creative Best Practices is an intermediate course. In it, you’ll learn the best practices for creative elements of ads and how to apply them to your ad campaigns.

Great creative is vital to an effective digital ad strategy. Ads must balance two factors: earn attention and convey a business message. Great creative doesn’t happen by accident. There are specific best practices that lead to better ad performance. Learn how to create ads based on best practices that deliver results.

In this course, we’ll explore why great creative is important and how combining user value and business value is the key to success. We’ll also examine the relationship between creative performance and cost, and you’ll learn how better creative leads to lower ad costs. You’ll learn the elements of great creative and how to apply these to your ad campaigns.

You’ll learn the best practices for creative across elements, including text, images, and videos. We’ll examine the elements of a successful ad creative and how to optimize creative to work in a digital environment. We’ll dive deeper by examining and evaluating the examples for improvement opportunities.

At the end of this course, you’ll be able to apply creative best practices to your digital ads and create a creative strategy.

This interactive course includes a Digital Ads Creative Playbook to implement the best practices across your campaigns. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate why great creative matters and how creative quality impacts costs.
  • Apply best practices for digital ad creative.
  • Optimize text for better creative performance.
  • Create attention-grabbing images.
  • Apply video best practices.
  • Evaluate creative best practices.

Resources

  • Digital Ads Creative Playbook
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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