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Digital Advertising: Creative Best Practices Course Outline
- Why creative matters.
- How creative must capture attention to deliver impact.
- Why business value is important to delivering creative impact.
- How user value is a factor in creative impact.
- How creative quality and cost are related.
- Why lower quality creative increases costs.
- Best practices for ad creative.
- Why each best practice matters and how to apply it.
- How to apply best practices based on real examples.
- How to evaluate creative based on best practices.
Course Description
Digital Advertising: Creative Best Practices is an intermediate course. In it, you’ll learn the best practices for creative elements of ads and how to apply them to your ad campaigns.
Great creative is vital to an effective digital ad strategy. Ads must balance two factors: earn attention and convey a business message. Great creative doesn’t happen by accident. There are specific best practices that lead to better ad performance. Learn how to create ads based on best practices that deliver results.
In this course, we’ll explore why great creative is important and how combining user value and business value is the key to success. We’ll also examine the relationship between creative performance and cost, and you’ll learn how better creative leads to lower ad costs. You’ll learn the elements of great creative and how to apply these to your ad campaigns.
You’ll learn the best practices for creative across elements, including text, images, and videos. We’ll examine the elements of a successful ad creative and how to optimize creative to work in a digital environment. We’ll dive deeper by examining and evaluating the examples for improvement opportunities.
At the end of this course, you’ll be able to apply creative best practices to your digital ads and create a creative strategy.
This interactive course includes a Digital Ads Creative Playbook to implement the best practices across your campaigns. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate why great creative matters and how creative quality impacts costs.
- Apply best practices for digital ad creative.
- Optimize text for better creative performance.
- Create attention-grabbing images.
- Apply video best practices.
- Evaluate creative best practices.
Resources
- Digital Ads Creative Playbook
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