Digital Marketing Master Certification

• • Introduction 2:10
  • What is a Digital Strategy? 5:34
  • Why Do You Need a Digital Strategy? 3:07
  • The Steps to Build a Digital Marketing Plan 2:39
  • The Importance of Digital Strategy Case Study: Hospital 8:23
  • The Importance of Digital Strategy Case Study: Krista Neher 5:38
  • Biggest Digital Challenges 1:49
  • How a Clear Plan Helps 7:43
  • The Benefits of a Clear Plan 2:36

• Building a Solid Strategy Step 1: Listen 4:48
• Listening to Consumers 3:19
• Listening to the Competition 3:59
• Listening to Your Category or Industry 4:23
• Building a Solid Strategy Step 2: Marketing Strategy 1:04
• Marketing Strategy: The GSOT Framework 9:01
• Marketing Strategy: What is a Goal? 2:38
• Marketing Strategy: What is a Strategy? 6:51
• Marketing Strategy: What is an Objective? 8:01
• Marketing Strategy: What is a Tactic? 5:33
• Marketing Strategy: The Customer Experience 5:13
• Marketing Strategy: Buying is a Process 2:43
• Marketing Strategy: “ANCRA” 3:18
• Marketing Strategy: “ANCRA” – Attract 6:01
• Marketing Strategy: “ANCRA” – Nurture 7:02
• Marketing Strategy: “ANCRA” – Convert 2:29
• Marketing Strategy: “ANCRA” – Retain and Grow 1:49
• Marketing Strategy: “ANCRA” – Advocate 2:47

• The Digital Ecosystem 5:37
• Tactics: Social Media 5:39
• Tactics: Ads 5:18
• Tactics: SEO 2:40
• Tactics: Website 3:27
• Tactics: Conversation Marketing 4:35
• Tactics: Email 1:54
• Tactics: CRM 2:43
• Tactics: Mobile 2:50
• Determining the Right Tactics 1:13
• Connecting Strategy to Tactics 6:22

• Cascading “GSOT” 3:38
• Linking KPIs to “GSOT” 6:48
• Beware Simplistic Measurement 4:33
• Prioritizing Digital: Where to Start 1:20
• Prioritizing Digital: Hero, Hub, Hygiene 9:43
• Prioritizing Digital: Investment-Impact Analysis 9:42
• Investment 1:40
• Impact 3:17
• What if I Don’t Know the Impact? 5:16
• Analyze and Improve 4:23
• Integrating Digital 5:00
• Measurement For the Success of Your Facebook Page 2:24

• Introduction to Digital Measurement 2:09
• The Challenges of Digital Measurement 13:14
• The Goal of Digital Marketing Measurement 4:05
• Good Measurement Starts with Strategy 9:00

• What is a KPI? 3:10
• What is the Difference Between a Measure and a KPI? 3:46
• Working with KPIs: Examples of How to Use KPIs 6:38
• KPI Watchouts 2:15
• How to Set KPIs 2:58
• What Makes a Good KPI? 3:36
• The Three Types of KPIs Needed 5:43
• Looking Beyond KPIs 7:45
• Setting Benchmarks 11:41

• Assigning Value with Attribution Models 1:51
• Why Attribution Modeling? 2:42
• Attribution Methods Overview 4:30
• Standard Attribution Model 2:40
• Single Touch – First Touch Attribution 1:54
• Single Touch – Last Touch Attribution 1:53
• Multi-Touch – U-Shaped Attribution 1:20
• Multi-Touch – Even-Weighted Attribution 3:03
• Multi-Touch – W-Shaped Attribution 2:25
• Multi-Touch – Time-Decay Attribution 1:42
• Attribution Model Examples 1:39
• Choosing an Attribution Model 4:13

• Tips for Digital Reporting 4:27
• Analysis Overview 2:38
• Analysis Framework – What, So What, Now What 9:11
• Return on Investment Foundations 4:25
• Why ROI is Important 1:43
• ROI to Sales 3:36
• ROI Complexity: Example of ROI from a Coupon 3:36
• Why Calculating ROI is Difficult 2:13
• Smart Measurement with “Back of the Envelope” Math 7:35
• How to Improve ROI 3:47
• Steps to Effective Measurement 2:56

• Why Email Marketing is Important 8:35
• Email Marketing Trends 4:51
• Effective Email Marketing is 3 Things 6:03
• Email Strategy 10:46
• Building an Email Plan 3:39
• Email Software Options 9:18
• CAN-SPAM Act 2:47

• Email Strategy and Examples 21:24
• Target Audience 7:46
• Get Email Addresses in 3 Ways 1:02
• Why You Shouldn’t Buy Email Lists 3:41
• Collecting Email Addresses Online 9:46
• Best Practices for Opt-in Forms 9:36
• Collecting Email Addresses Offline 8:37
• Touchpoint Analysis 4:55
• Why Will People Share Their Email Addresses 5:31
• Sending Emails – Platforms 2:29
• Anatomy of an Email 11:24
• Sending Emails – Deliverability 8:39
• When is the Best Time to Send an Email 11:18
• Driving Email Opens 12:50
• Driving Email Action 7:49
• Driving Email Action with Personalization 9:31
• Driving Email Action with Great Content 24:57
• Tips for Successful Strategy 2:37

• Analyze and Optimize 2:14
• Email Metrics 1:56
• Email Metrics – CTR 1:47
• Email Metrics – Conversion Rate 2:38
• Email Metrics – Bounce Rate 3:42
• Email Metrics – Growth Rate 2:25
• Email Metrics – Share Forward Rate 1:40
• Email Metrics – ROI 2:08
• Unreliable Email Metrics 3:53
• What are Good Metrics? 11:03
• Gaining Insights from Metrics 2:38
• What to Optimize 14:13
• A/B Testing 10:16

• Emails That Improve ROI 7:01
• Email Autoresponders 4:04
• Segmentation 11:15
• Google Analytics: Conversion Tracking Implementation 7:55

• Introduction: The Importance of Websites 4:24
• Why Websites are Important 2:28
• Is Facebook a Substitute for a Webpage? 3:16
• Determine Your Website’s Purpose 11:06
• What Makes a Great Website? 12:37
• The Website Design Process 12:31
• How Much Should a Website Cost? 7:56
• What Content Should be on My Website? 5:52
• Website Platforms 5:06
• Mobile Websites 5:27

• Planning Your Website Strategically 32:38
• Planning: Information Architecture 12:01
• Planning: Content Strategy 8:46
• Design: User Experience 13:59
• Social Media and Websites 13:14
• Development: Mobile 5:19
• Why Mobile is Important 3:36
• Development: Website Speed 11:46
• Website Analytics 19:42
• Website Evaluation and A/B Testing 10:53

• The Four Components of Information Architecture 8:54
• Create Compelling Visuals 15:47
• Including Contact Information in Your Design 16:08
• Home Page Design 4:21
• Using Site Search 14:53
• Best Practices for Your Logo on Your Website 6:18
• Design With User Intent in Mind 11:18
• Design: Using Image Alt Tags and Title Tags 10:37
• Best Practices for Forms 16:52
• Website Navigation Best Practices 6:17
• Five Tips for Good Website Navigation 13:41
• Choosing the Right Mobile Approach 4:20
• Mobile Friendly Design Key Elements 5:32
• Evaluating Mobile Friendly Design 4:06
• Common Website Design Practices 4:26
• Implementing Schema Markup 7:22
• Website SEO Best Practices 4:24
• Why You Need Keywords on Your Website 2:33

• Three Steps You Can’t Afford to Miss When Redesigning Your Website 16:30
• How to Add a Custom Google Map to Your Site 11:22
• Get Your Site Visitors to Write Reviews 11:32
• How to Fix a Slow Website 13:37
• Website Analytics Setup: When to Use Google Analytics and Google Tag Manager 6:10
• Five WordPress Plugins for SEO and Efficiency 22:38
• Website URL Structure: Creating Clean URLs 11:28
• Creating Custom 404 Error Pages 7:38
• Website Translations 3:38
• Avoid These Big Website Mistakes 5:44
• Website Usability Testing 22:45

• When Should I Use Noindex? 1:51
• Should My Website be ADA Compliant? 10:55
• Should I Redesign My Site in WordPress? 10:15
• Should My Site be Secure? 1:51
• What is a Microsite? 17:34
• What is Source Code? 3:05

• 01 – What is SEO? 1:31
• SEO as Part of an Integrated Strategy 2:11
• The History and Future of SEO 3:12
• Why SEO is Important 6:08
• How Search Engines Work 3:53
• The “ART” of SEO 2:52

• Building a Strategic SEO Plan 3:27
• Industry & Audience Research 16:04
• Competitor Research 8:15
• Keyword Research 16:10
• SEO Strategy 3:02
• Technical Strategy 9:37
• Full-Funnel SEO 11:31
• Unique Selling Proposition 2:22
• Links 4:04
• Analytics 4:47

• Market Research & Analysis 10:53
• Market Research: Influencers 7:25
• Competitor Research 11:32
• Steps to Keyword Research – 1 Create Seed List 5:41
• Steps to Keyword Research – 2 Research 8:11
• Steps to Keyword Research – 3 Refine 2:49
• Steps to Keyword Research – 4 Identify Keyword Targets 9:06
• Keyword Matrix 15:49
• Strategy: Align KPIs to Goals 9:10
• Authority Audit: Links 8:08
• Backlink Analysis on Competitors 2:38
• Good vs. Bad Links 7:45
• Linkable Assets 2:22
• Link Outreach 3:38
• Relevance Audit: Content 23:31
• Technical Audit: Setup 11:30
• Technical Audit: Server 11:20
• Technical Audit: Site Wide 14:39
• Technical Audit: On-Page 11:23
• Technical Audit: Images 4:48
• Technical Audit: Mobile 1:58
• Technical Audit: Architecture & Linking 6:41

• Timeline For Effective SEO Planning 8:34
• Link Disavow 8:41
• Identify Link Opportunities 19:41
• Mobile SEO and AMP (Accelerated Mobile Pages) 3:34
• Dominate the SERPs 15:22

• How Do I Get My Local Business More Visibility in Google? 4:56
• How Do I Get More Positive Reviews? 3:30
• Should I Have Keywords In My Domain Name? 2:20
• Does Social Media Help SEO? 2:14
• Should My Site Be Secure? 1:51

• Course Introduction 1:45
• Why Analytics? 2:08
• Why Google Analytics? 2:14
• What Can Google Analytics Answer? 1:37
• How to Evaluate Success 2:20
• Analytics Reporting 2:43

• Setup: The Basics 14:43
• Setup: View Settings 3:42
• Setup: Filters 15:36
• Setup: Goals 18:12
• Setup: Google Ads (AdWords) 1:39
• Dashboard 11:18
• Dashboard Customization 7:08

• Data Introduction – Key Metrics 7:51
• Understanding Audience Metrics 9:25
• Understanding Acquisition Metrics 7:06
• Understanding Behavior Metrics 19:49
• Understanding Conversion Metrics 7:58
• Conversion Tracking Implementation 7:55
• Conversion Tracking Power Tip For Large Lists 4:08
• Gaining Insights From Conversion Tracking Data 4:46
• Measuring Google Ads (AdWords) Campaigns 4:59

• Good Measurement Starts with Strategy 9:00
• What is a KPI? 3:10
• What is the Difference Between a Measure and a KPI? 3:46
• Working with KPIs: Examples of How to Use KPIs 6:38
• KPI Watchouts 2:15
• How to Set KPIs 2:58
• What Makes a Good KPI 3:36
• The Three Types of KPIs Needed 5:43
• Site Search Tracking 13:55
• Get Rid of Annoying Spam Data with Custom Filters 2:51
• Event Tracking 7:30
• Segmenting Data 8:09
• Using the Channels Report for Analysis 5:07
• Using Report Advanced Features 21:03
• Using Primary and Secondary Dimensions within Reports 18:24
• Using Multi-Channel Attribution Data 16:54
• Adding Goals to Your AdWords Conversions 2:28
• Website Analytics Setup: When to Use Google Analytics and Google Tag Manager 6:10
• Using Behavior Flow to Evaluate UX 5:04
• Top Ten Questions Google Analytics Can Answer 10:43

• Do I Need a Privacy Policy On My Account? 1:52
• How Would I Know If the Tracking Stops Working on My Site? 2:50
• What Does the Green Check Mark in Google Analytics Reports Mean? 1:37
• What is a Good Bounce Rate? 3:16
• What Else Could “direct/none” Mean in Sources if Not All of it is Really Direct Traffic to My Site? 4:17
• If I Change to a Secure (https) Site Should My Google Analytics Settings Change? 1:32

• Introduction 1:49
• Trends in Digital Advertising 8:13
• The Benefits of Digital Advertising 11:32
• The Challenges of Digital Advertising 7:45
• How to Grow Media Impact 4:47
• Ad Channel Overview 10:33
• Ad Formats 3:08
• Steps to Building an Ad Plan 4:36
• What Do You Want? 6:35
• Who Do You Want? 5:34
• Overview of Facebook Ads 8:52
• Overview of Search Ads 3:29
• Overview of Display Ads 5:26
• Overview of Video Ads 2:04

• Define Your Target Better 2:48
• Retargeting 3:50
• Setting Up A Retargeting Ad 3:11
• Look-a-Like 4:37
• Where Will You Connect? 4:56
• How to Choose Your Channel 10:38
• Tips to Maximize Channels 2:58
• What Creative Format? 4:51
• Creative Best Practives 5:33
• Best Practices Per Channel 3:44
• Case Studies 8:51

• Dynamic Ads 2:30
• Creative Testing 4:10
• Creative Testing A/B Testing vs. Variant 7:58
• Connect the Full Chain 2:53
• How Ads Are Bought 5:47
• Bidding 7:31
• Auction – Advertising Ecosystem 4:25
• Buy – Reach & Frequency 4:07

• Media Planning 7:05
• Ad Frequency and Creative Refresh 9:34
• Media Plan vs. Greatest Hits 3:43
• Campaign, Ad Sets, and Ads 6:12
• Campaign, Ad Sets, and Ads in Action 5:27
• How to Optimize 18:02
• Setting KPIs 5:25
• Measurement 7:49
• Comparing Across Platforms 2:39
• Viewability 6:32
• Ad Fraud 4:41
• Programmatic 5:43

• Social Media Strategy Introduction 11:33
• Why Should I Participate in Social Media? 11:44
• Why Businesses Use Social Media 5:50
• How Different Businesses Use Social Media 10:36
• Social Media Trends 18:47
• The Importance of a Social Media Strategy 16:51
• Building a Social Media Strategy 5:50

• Building a Social Media Strategy – Listening 2:11
• Where to Listen 14:11
• Using Google as a Listening Tool – Google Search and Google Trends 5:03
• Using Google as a Listening Tool – Google Adwords 2:10
• Where to Listen – Niche Sites and Discussion Forums 2:47
• Developing Insights 2:38
• Defining Your Marketing Goals 5:42
• Defining Your Target Audience 5:19
• Deeper Targeting – Building Personas 5:01

• Creating Great Content – Introduction 2:41
• Creating Great Content – The Importance of Setting Your Content Strategy 1:51
• Creating Great Content – Building a Successful Content Plan 7:25
• Creating Great Content – What is the Right Content Mix? 2:14
• Creating Great Content – Content Mix Case Studies 13:46
• Creating Great Content – Content Mix Per Channel 8:04
• Creating Great Content – What Does Great Content Look Like? 8:29
• Creating Great Content – Be Visual 3:20
• Creating Great Content – Storytelling 1:28
• Creating Great Content – Be Valuable and Helpful 2:45
• Creating Great Content – Be Creative 3:30
• Creating Great Content – Behind the Scenes 1:49
• Creating Great Content – How Often Should I Post? 6:37

• Tools – Overview 18:00
• Which Networks Should I Use? 4:35
• Implementation – Building and Growing Your Presence 13:10
• Implementation – Prioritizing Your Efforts 8:11
• Track and Measure – Introduction 2:36
• Track and Measure – Key Performance Indicators (KPIs) 6:16
• Track and Measure – Setting Your KPIs 4:28
• Track and Measure – Setting Benchmarks 9:17
• Track and Measure – Using Analytics to Adapt Your Plan 4:01
• Setting Up Your Social Media Workflow 6:27

• The Art of Productivity

• AMP (Accelerated Mobile Pages) – Are They Right For You?
• Digital Marketing in 2019 – What ACTUALLY Works
• 7 Biggest Mistakes in Digital Marketing and How to Avoid Them

• 63 Ways to Improve Your Content

• Social Media Efficiency and Effectiveness Webinar

• Social Media Automation with ITFFF
• Social Media Scheduling with BufferApp
• Twitter Automation: Buffer
• Twitter Automation: ManageFlitter
• Add Custom Social Media Feeds to Your Website with curator.io
• Landscape by SproutSocial

• Creating Videos with Adobe Spark
• Creating Images with Adobe Spark
• Creating Infographics with Piktochart
• Creating Beautiful Images with Canva
• Creating Videos with Animoto
• Color Picker Tools
• Add Motion Effects to Your Images with Pixaloop

• Organize and Manage Your SEO with Screaming Frog
• Keyword Research and Competitive Analysis with SEMrush
• Google Trends
• Run an SEO Audit On Your Site with WooRank

• Understand Trending Content with BuzzSumo
• Portent Content Idea Generator
• Get Headline Inspiration (Maybe?) with Linkbait Generator
• Focus Your Keyword Research with Answer the Public

• Check Name Availability with NameVine
• Driving Engagement with Sli.do
• Tools for Competitive Ad Analysis
• Match Your Business Needs to the Right Software with G2Crowd

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