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Influencer Marketing Foundations Course Outline
- What influencer marketing is
- The importance of influencer marketing
- The strategic role of influencer marketing in your marketing plan
- Recognizing influencers
- Types of influencers
- Ways to use influencers to connect with audiences
- How to identify advocates
- An advocate versus an influencer
- The roles of advocates versus influencers
- How a business used influencer marketing
- How the influencer program linked to business objectives
- Translating an idea into a campaign
- How a company used influencer marketing
- How to define the relationship with influencers
- Connecting an influencer program to business results
- The benefits of using influencer marketing
- The objectives influencers can help your business accomplish
- How to connect influencer marketing to your broader marketing goals
- Define the scope of influencer marketing
- Match your objectives to the appropriate type of campaign
- The steps in creating an influencer marketing program
- An overview of how to validate and recruit influencers
- Influencer campaign creation best practices
- How to measure the success of your influencer campaign
- How one brand used influencer marketing
- How influencers can drive business results
- How influencers create authentic content
Course Description
Influencer Marketing Foundations is an interactive course covering the why, what, and how of influencer marketing. Influencer marketing is one of the fastest-growing areas of digital marketing and social media marketing. It is powerful because it allows businesses to break through the noise online by leveraging the trust and authenticity influencers have established. Influencer marketing isn’t just for B2C (business-to-consumer) brands. B2B (business-to-business) brands can also benefit from influencer marketing.
This course covers the most important influencer marketing 101 topics. It shows you what influencers are and how they can impact your business. It covers the different types of influencers and different influencer campaigns. We’ll dive in to explore different case studies and examples of influencer marketing so you can see it in action. This course gives you a solid foundation for understanding influencer marketing and how it can influence your business strategy and marketing results.
This course includes live examples, case studies, quizzes, and downloadable resources to implement an influencer marketing strategy.
Learning Objectives
- Articulate what influencer marketing is and why it matters.
- Identify various levels and types of influencers.
- Use influencers to connect with audiences.
- Create an influencer marketing plan that matches your business objectives.
- Execute an influencer marketing plan with best practices.
Resources
- Influencer Marketing Quickstart Guide
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