Quick and Easy Social Media & Entrepreneur Tips!

 BCD 08182015We know that Social Media Marketers & Entrepreneurs are BUSY. So, we bring you quick and easy social media & entrepreneur tips to keep you motivated and up-to-date!

  • If you are deeply engaged in your business, social media should be easy. Enjoy your craft & it will lead to your success!
  • There is no magic to achieving social media excellence. To be successful, you need a plan, not magic.
  • When it comes to marketing channels, there’s a clear trend: Marketers focus first on results and performance-driven tools, and then focus on brand building tools.
  • There are 3 stages you should go through to get started in social media: Education, Building, and Maintaining.
  • Keep your skills sharp and up to date: Attend 1 conference a year, read 1 book a month, participate in 1 networking event a month, read 3 blogs per day!
  • Be realistic when developing your plan for digital marketing: how much time and effort is realistic for you?
  • Creating an amazing, customized proposal will keep the clients coming in! Do this by: making it a stand-alone document, spending time creating a good template, always be selling yourself!
  • When you want to be successful, you need to make a consistent effort. Effort here and there will never be as profitable as consistency.
  • Discipline and consistency are vital to success, staying focused is imperative.
  • The first step to building a strong personal brand is to start with where your brand is now! Do an online search of yourself!
  • 3 dimensions to consider to differentiate yourself from the rest: Your personality, Your Skills, Your in-person attributes.
  • The key to success is to not only find your passion but also show your passion.
  • Excellent entrepreneurs possess a desire to always be improving!
  • When you’re consistent, disciplined and dedicated, success will follow. There are no shortcuts to success!
  • The last 10% of anything you do matters the most. Are you pushing through until the end or quitting at the most important part?
  • Entrepreneurs should take time to appreciate how far you’ve come and celebrate your success!

7 Types of Videos to Add into Your Video Marketing Strategy

BCD 08112015

From Cat Videos to Unboxing Videos, Cute Kids to TED Talks, VIDEO IS HOT! YouTube alone has over 4 billion videos uploaded every day (not counting videos uploaded directly to Facebook). 4 billion videos uploaded … EVERY DAY!!

Your videos have A LOT of competition!

Or, maybe they just have A LOT of opportunity to engage your customers, clients, buyers!

Video marketing is NOT right now and we’ve been researching how businesses can better take advantage of this powerful medium, so I wanted to share a sneak peak at some of the content that we’re including in our latest training.

Video is extraordinarily important as a part of a digital marketing strategy, yet many businesses aren’t sure where to start. Here are 10 different types of videos that could be a part of your video marketing strategy.

  1. Explainer Video on Your Home Page – An explainer video is what it sounds like; it is a video that explains what you do. Explainer videos are popping up on all types of websites, from lawyer websites to startups to accountants. An explainer video is typically animated and it simply and clearly explains your value proposition.
  2. Welcome Videos on Your Home Page – An explainer video focuses on what you do and explaining your value proposition, some professions simply require a welcome video that acquaints customers with their business. For example a Dentist may create a welcome video on their homepage that makes them approachable and answers any questions.
  3. How-To Videos – Showing people how to do something via video is a simple and easy way to provide value. As you think about your business and industry, what can you teach people how to do?
  4. Q&A Video – Do you have commonly asked questions? Why not answer them via video – it can be faster and easier than writing a blog post, and helps your audience to get to know you.
  5. Product Demo Video – if you have a great product, why not show it off with a short demo video. Many companies have reported dramatic increases in their sales when they add a product demo video to the mix. (Again – even videos of just taking your product out of the packaging – Unboxing videos – are getting massive views!)
  6. Testimonial Videos – Testimonials are VERY powerful tools to show your prospects that they will have a great experience with you and to overcome and objections or concerns that they may have. Consider recording video testimonials for your website.
  7. Meet the Staff Videos – Depending on your industry and the nature of your business, people want to know what to expect when they walk through the doors. Show them with a video that lets them know exactly who they will be working with.

 

Digital Marketing Tips in Under a Minute

Digital Marketing Tips in a Minute

In under a minute get quick and easy digital marketing tips to take your digital marketing to the next level.

  • Objectives May Change, Be Flexible. Launch with a plan, but be flexible so you can adapt & adjust once you start.
  • Listen to Conversations! What are people saying about your brand/company, your competitors, your industry. Use this information to find out what they want from you!
  • Mix it Up! Don’t post the same pictures over and over, mix it up! 
  • Use Automation to Help Social Networks Connect With One AnotherUse the tools out there to promote consistency across your social networks.
  • Don’t Just Post Pictures, Make Them Fun! Make them interactive with your audience; mix in some trivia, fill in the blanks, caption contests…
  • A Small Voice Can Make a Huge Difference! How are you using your online voice to make a difference? What do you offer your audience?
  • Can Your Non-Image Content be Recreated into an Image? Research shows that 60% of consumers are more willing to consider local search results with images.
  • Is your LinkedIn profile picture professional? Recruiters on LinkedIn spend more time examining a user’s picture than the person’s qualifications
  • Visual social marketing allows businesses to create deeper connections with customers. How are you connecting?
  • Interesting Content is a MUST! When you create content to engage w/ your audience, ask yourself what is your audience really interested in?
  • Social Media Isn’t About Sharing Everything! You don’t have to share EVERYTHING, social media is about sharing the most interesting information.
  • What are Your Constraints? Before finalizing your content plan, address any constraints that can affect your level of achievement (time, cost…).
  • Drive engagement which has the benefit of increasing brand affinity.

* VISUALS are Vital! Get our FREE Checklist for Visual Social Media Marketing!

Fast and Easy DIY Digital Marketing Tips

BCD 07242015

We know that Social Media Marketers are BUSY. So, here is our speedy solution to help you stay aware of some Fast and Easy DIY Digital Marketing Tips. Actually, here’s over 10 digital marketing tips in under 1 minute …. Here goes:

  • Marketing channels should not be silos. Cross-share content across social networks.
  • Get your audience involved by asking for user-generated images and captions. *
  • Use fun facts to engage with people in a way that is highly sharable.
  • Drive traffic to your blog with relevant images. If a great post doesn’t have an interesting image, it’s less likely to be clicked on. *
  • Find brand influencers. Follow influencers who are already talking about your brand and build relationships with them.
  • Like other users’ photos to get noticed. Most brands have to work for their audience by participating and interacting online.
  • Build a promotion map. Your promotion plan should include PAID sources, EARNED sources, and OWNED sources.
  • Repurpose your infographics. A great infographic can be turned into at least 3 different blog posts! *
  • Google has expanded mobile-friendliness as a ranking signal! Be prepared! Optimize your site for multiple devices.
  • Is your content getting the most bang for the buck? Once the initial buzz of your content has worn off, promote it again to get the most out of it!
  • Instagram adds new filters and emoji hashtags – Making Instagram even more fun! *

* VISUALS are vital! Get our FREE Checklist for Visual Social Media Marketing!

What is a Hashtag?

what is a hashtag

Hashtags are used all over the Internet…..

But what the heck are they?!

 

Check out this video for a visual explanation of a hashtag’s uses and strategies.

What is a hashtag? – Click here to view on Youtube

 

Here you’ll learn:

  1. What a hashtag is
  2. How hashtags are used to search for content
  3. How to use a hashtag to promote your brand and grow customer engagement
  4. How to effectively use your business’s hashtag on Twitter and Instagram
  5. Popular hashtag trends

 

 Why do businesses use hashtags?

Hashtags have grown in popularity and are now used across social networks including Facebook, Twitter, Pinterest and Instagram. You can’t ignore them anymore. “What is a hashtag?” is one of the top questions that we get asked from those new to social media. Enjoy!

 
 

Hashtag

Instagram Vs. Vine Video: What is the Difference?

Video in 15 seconds or less seems to be emerging as the new trend in social media. Twitter launched Vine a few months ago, which allowed users to create short (6 second videos). While Vine was launched by Twitter, Vine is a completely separate stand-alone social network. Vine is an application that has to be downloaded separately from Twitter.

Recently Instagram announced their micro-video application, Instagram video. Instagram video integrates directly into Instagram, so it is simply another recording option for users. Instagram videos are 15 seconds in length, and they allow users to add filters, similar to Instagram images.

Which Will Win Out? Instagram Video or Vine?

It is too early to say, but in my opinion, Instagram video seems to have a more robust features set and execution. Some of the things that I like about Instagram video vs. Vine are:

  • Integrated into Instagram – I don’t have to add ANOTHER new social network
  • Use of filters
  • 15 seconds allows me to actually say something….
  • I hope they make them embeddable soon

What are the Differences?

This chart from TechCrunch summarizes the differences:

Instagram Video vs. Vine Video

The Top 5 Brands You Should Follow on YouTube

YouTube is the most popular video sharing website and the second most used search engine next to Google. With over 1 billion unique users a month, YouTube users are more engaged – spending on average over 5 hours a month watching YouTube videos.

Through YouTube marketing training, you can learn how to take advantage of what YouTube can do for your brand and how you can use it to market your business. Here are some of the most successful brands who know how to do YouTube right.

1. Red Bull

red bullRed Bull, established in 2006, has quickly built its success in many ways, but its strong cross-channel branding has made Red Bull a social media sensation. With almost  3 million subscribers and just under 600 million views of their 3,000+ videos, Red Bull is one of the top brands utilizing YouTube successfully. A key to the Red Bull YouTube channel’s success is the quality and content of the videos uploaded. Maintaining its “extreme” tactics with the tag line “Red Bull gives you wings,” a majority of the videos show people doing unique and amazing things – implying you can do anything you put your mind to, with Red Bull.

 

2. Apple

logo Apple has obviously done well with branding techniques to build a strong brand loyalty. The Apple YouTube channel provides a place for followers to stay on top of Apple-related news as well as view many TV commercials. When Apple is ready to release a new product or operating system, formal introductory videos are uploaded onto YouTube to introduce the product and show the features and benefits. This channel is incredibly successful with its 1.4 million subscribers because – aside from being informational – the videos create a trusting relationship between viewers and the Apple brand.

1 2 3

 

3. Pepsi

pepsi1Pepsi’s YouTube channel has 620 thousand subscribers and over 118 million video views. Pepsi’s branding technique is unique because as new tag lines and campaigns enter the market, a new stream of videos is uploaded onto YouTube as well. Pepsi’s success on YouTube comes from its consistent branding across the products, although each videos also differs slightly based on what product it is about (Pepsi, Diet Pepsi, Pepsi NEXT, Pepsi MAX). Overall, Pepsi aims to keep their audience entertained and interested.

 

4. Dove

Dove LogoDove became an internet and YouTube sensation when its Real Beauty Campaign launched in 2004. Appealing to people’s emotions, Dove set out to show women that they are beautiful and don’t need to look like models seen in magazines and ads. The Dove YouTube channel has shocking videos ranging from how magazine photos are photoshopped, to an emotional comparison of how women view themselves as opposed to what others see. Through this campaign and series of videos, Dove has gained a place in the hearts of many women across the country and helped them find real beauty in themselves.

 

5. Old Spice

old spice logoWith its over-the-top comical commercials, the Old Spice YouTube channel has almost 300 million views in total and was the number 1 viewed brand on YouTube in 2011. The branded channel led to a 107% sales increase in 2011 alone and a traffic increase of 300%. Combining comedy and sex appeal, men want to be “that guy” and women want their man to be “that guy,” or smell like him at the least.

These brands have achieved huge success by marketing themselves on YouTube. With the right training and strategy, you can build up your brand too. Start with our new YouTube marketing training program – available live and online!

15 Awesome Social Media Stats in 2011

Everyday you can find new surprising social media facts and stats.  There are a number of companies who constantly share their latest research, studies and infographics about social media.  In this day and age people have a general understanding that social media is powerful.  When we take this understanding and couple it with data, the argument for why companies should be using these tools in their marketing strategy becomes indefensible.  A lot of times these numbers and facts come in very handy when we are putting together a presentation, writing an article or creating a blog post.  Below are some of the freshly updated statistics on social media with listed sources.  Enjoy!

1. 33% of Facebook posts come from mobile devices. HubSpot

 

2. Facebook claims to have more than 750 million users now.  Facebook

3. Facebook is more effective for B2C businesses and LinkedIn is more effective for B2B business when looking at customer acquisition. HubSpot

 

 

4. LinkedIn attracts 33.4 million U.S. visitors, which is more than Twitter’s 27 million and Tumblr’s 10.7 million. Mashable

5. In 2011 Facebook reaches 73% of the U.S. Internet population each month, while MySpace has lost nearly 50% of its audience in the last year alone. Mashable

6. US marketers will spend $3.08 billion to advertise on social networking sites this year. eMarketer

7. Just Twitter itself is expected to attract $150 million in advertising this year and $250 million in 2012. eMarketer

8. More than 30 billion pieces of content are shared on Facebook each day. SocialMediaToday

9. Twitter is estimated to have around 200 million registered users who are sending now 200 million Tweets per day.  TwitterBlog

10. Wikipedia is one of the most visited and trusted websites in the world.  At the turn of 2010 the site played host to over 14 million articles from over 85,000 different contributors.  Browsermedia

11. More than 70% of Facebook users come from outside the United States.  Facebook

Top 10 countries on Facebook by SocialBakers

 

12. Facebook should be able to hit 1 billion users between June – July 2012. 1 billion, that will be 1 out of 7 people on planet earth. SocialBakers

13. YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month.  Mashable

14. On average there are more than 400 tweets per minute containing a YouTube link.  Mashable

15. 65% of U.S. adults use social media and say they have received a positive benefit as a result. Harris Interactive

Do you have any interesting social media statistics to share?

Mariya Newman

 

 

 

How YouTube Can Benefit Your Company

It seems so hard to believe that YouTube is the world’s second biggest search engine.  YouTube, the search engine?  Really?  Think about it, how many times have you:

  • Utilized a short tutorial to help you understand how to use a product
  • Watched a video that explained to you step by step how to apply special effects to your image in photoshop
  • Received free guitar lesson
  • Seen a slide show on an interesting topic set to music

YouTube is much more than pure viral entertainment.  It definitely can be used as a place for merging business and humor, but it’s also about education, YouTube enables us to answer the “how to”, “why” and “could I” questions in creative and personal ways.  Posting useful videos about a company’s products or services or showing reviews from real customers can open HUGE opportunities for many different businesses.  Here I’d like to share 3 main ideas on how YouTube can be used as a very effective tool for your business.

Real faces behind products

With today’s social media popularity it became a fact very quickly that people like to buy from people.  It’s naturally interesting for us to know some real, personal details about the company that we work with.  Creating a video with actual employees will add authenticity to your brand and make it more appealing for the job seekers.  Zappos found out that by using regular employees in product description videos they improve the level of trust to Zappos brand.

‘How to’ videos

Another way to present your company on YouTube is to create video tips on how to use products or services that your company offers.  Give your prospects and present customers valuable information without over selling yourself and they will respect your company.  Eventually this will be a buying factor for them.  You can answer any existing question related to your industry or business by making an informative video or sharing a demonstrative presentation.  The key to success here is to do it short and to the point!  Not only will your company receive appreciation for helping out, but it will also gain recognition as an expert.  Home Depot is one of the most famous examples of posting helpful videos about how to use their products on YouTube.

 

Video Testimonials

Posting video testimonials on your website is a very smart marketing idea.  However, uploading video testimonials on YouTube and other social media outlets will increase the chances of finding your video online.  Recording happy customer’s experiences and their feedback about your products is one of the best ways to convince potential customers to do business with you.  Video testimonials are usually more believable and trusted than written ones.  It’s a powerful selling technique that helps to raise immediate credibility for your company. Check out how Square did it posting video testimonials on their website and uploading them also on YouTube.  Krista Neher is keeping up with the new social media trends as well adding her video testimonial on kristaneher.comVimeo and YouTube!

 

Mariya Newman

Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!

Video Marketing: How YouTube can build your business

A team at Pingdom.com conducted a recent survey and found that YouTube gets over 490 million unique users per month from all across the world.  To put it in perspective, this amounts to 92 billion page views each month!  Also, keep in mind that these numbers don’t account for embedded videos or videos viewed through mobile web – these numbers are just for YouTube’s main website. As you can see, YouTube is an excellent tool for video marketing and can enhance your business’ digital marketing strategy.

Create interesting content

A picture is worth a thousand words, but a video is worth a million! The key feature for your video marketing is creating interesting and engaging content.  What is it that makes your business unique?  Your content should highlight your expertise in your field of business. For example, if you were a real estate agent, you wouldn’t want to talk about yourself and the number of houses you’ve sold in the last 6 months. While these numbers might show you are successful, it doesn’t help the consumers who are trying to sell their house.  Instead, offer a video that offers suggestions and tips on preparing to put a house on the market or how to sell your house in 6 months or less. This type of content will show users that you know what you’re talking about and they will come to you for your expert advice.

Integrate into other social media networks

One of the great things about social media networks is that they are all, in one way or another, connected. Facebook, LinkedIn and Twitter all allow you to share videos, upload photos and post links. When you post a video, make sure you share it through all of your social media networks. This way, you will expand your reach to all of your audiences on each network.

There are also a number of article/video submission sites where you can post your material – this is a great way to enhance your SEO and share your expert advice!

What to share in your videos

Videos are a great addition to a presentation or lecture.  Make sure your videos are rich in information. In my experience providing social media training, I have found that I generate a lot of interest by providing training sample videos and interviews about social media marketing.  Let your audience know what you’re about while also providing helpful tips and suggestions.  You don’t want to appear spammy and sell yourself by talking about yourself – share what you know and show that you’re an expert.

While some think of YouTube as being the source of hilarious videos of cats playing the piano or a place to see Wayne Rooney’s winning bicycle kick against Manchester United, YouTube is number two (behind Google) in being the most popular search engine sites in the world. Create a YouTube channel for your company and get started on sharing what you know!

How is your company using YouTube?

Add me on LinkedIn and follow me on Twitter (@scunn07)!

Last updated by at .