LinkedIn is the social network that everyone is on, but few people use. Using LinkedIn can provide significant value for business professionals and companies, but most people are not aware of the power of LinkedIn and the robust opportunities it offers to connect with business professionals, grow your persona brand and promote your organization.
I personally get significant business from LinkedIn by using these strategies. I can attribute actual $$ back to my activity on LinkedIn. Want more connections ADD ME to your LinkedIn (just leave a comment reminding me that I invited you here)
Here are some of the things that you can do on LinkedIn to stay up to date and relevant and start getting value out of LinkedIn.
Your LinkedIn Profile
Update your status to show that you are a thought-leader in your industry. Post interesting and relevant things with your commentary.
Make sure you have a great photo that is professional and actually looks like you.
Update your jobs and be sure that they include keywords in the title and description that you may want to be found based on.
Check out the People You May Know recommendations and add contacts
Click Add Contacts and upload your emails to see who you have emailed lately that is on LinkedIn
Add people you met this week to continue to grow and expand your network
Add applications to your profile to connect with your other social networks
Update applications like your Amazon reading list
LinkedIn groups can be a great way to connect with others in your industry and build awareness outside of the people that you already know. Here are some of the things that you can do to stay active on LinkedIn Groups.
Join new groups that are relevant to your industry where you can contribute or learn
Start discussions on items relevant to the group
Comment on discussions where you have something to contribute
Add a promotion if you have an event that you want to promote
Check for group members that you may want to add to your network
Read popular discussions posted in your groups as a way to learn
Start a group where you can connect with like-minded people with similar interests
Post a question that is on your mind
Answer a question that is relevant to your industry
Search questions in your industry to see what others are asking
Connecting With Your Connections
Comment on the status of your connections to stay top of mind
Write a recommendation of someone who rocks
Request a recommendation from a business partner or client
Request an introduction to someone you want to meet
Send messages to people in your network
Search for people that you would like to add to your network
Respond to any messages in your inbox
Promote Your Company
Create a company page
Add products and services to your page to show what you can do
Request reviews from clients
Post Jobs to get applicants if you are hiring
Have Employees add you to accurately show your employees
Connect your blog or Twitter account to your company page to keep people up to date