Krista Neher

Dec 16 2010

Pew Internet Research recently released a report on Twitter use.
The findings were interesting, notably that 8% of American adults use Twitter.  Given the amount of attention that Twitter receives you might have thought that the numbers would be higher – it seems that every celebrity and politician is active on the site.

When choosing your social media strategy it is important to “fish where the fish are” and know your audience – so I wanted to share these interesting stats on who, exactly, is on Twitter.

The report revealed information about who is on Twitter:

• Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
• African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
• Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.
• Woman – Women are more likely than men to use Twitter

I was surprised by the race/ethnic breakdown of Twitter.

Do you find any of these stats surprising?

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