Pew Internet Research recently released a report on Twitter use.
The findings were interesting, notably that 8% of American adults use Twitter. Given the amount of attention that Twitter receives you might have thought that the numbers would be higher – it seems that every celebrity and politician is active on the site.
When choosing your social media strategy it is important to “fish where the fish are” and know your audience – so I wanted to share these interesting stats on who, exactly, is on Twitter.
The report revealed information about who is on Twitter:
- Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
- African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
- Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.
- Woman – Women are more likely than men to use Twitter
I was surprised by the race/ethnic breakdown of Twitter.