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Dec 16 2010
Pew Internet Research recently released a report on Twitter use.
The findings were interesting, notably that 8% of American adults use Twitter. Given the amount of attention that Twitter receives you might have thought that the numbers would be higher – it seems that every celebrity and politician is active on the site.
When choosing your social media strategy it is important to “fish where the fish are” and know your audience – so I wanted to share these interesting stats on who, exactly, is on Twitter.
The report revealed information about who is on Twitter:
I was surprised by the race/ethnic breakdown of Twitter.
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