This Week in Social Media

August Social Media Round Up

Bottom Shape

Jamie Kinder

Aug 31 2015

Social media news monthly round up

Don’t have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month.

We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy.


  • New private communications options – Replying to comments with a private message is the biggest advantage here – this will allow Page managers to take customer service offline more efficiently. Also, your responsiveness will be showcased on your Page, so responsive businesses can be easily identified (and if you aren’t responsive your fans will know). This release also includes “saved responses” so brands can save and quickly send template responses for common questions.
  • Facebook launches live video streaming for public figures – Jealous of the attention Meerkat and Periscope were getting, Facebook launched their own live video streaming app. It is only available to public figures, but it will be interesting to see this platform develop.
  • Business messenger – Facebook Business Messenger now allows businesses to create personal connections with customers through messenger. There could be a lot of interesting potential with this.


  • Opens API for advertisers – don’t get too excited this is only for advertisers- you still can’t fully post or manage Instagram from a computer, but it is a set in the right direction.
  • Hootsuite Integrates with Instagram (sort of) – Many features of Instagram are now available in Hootsuite, which means that many aspects of Instagram can be managed through Hoostuite. The biggest limitation is that photos scheduled don’t auto post to Instagram – you get a notification through the mobile app and have to manually post.



  • Google+ gets separated out – Google will be separating out Google+ and maintaining it as a place where people can connect around shared interests. You won’t need to use Google+ to sign in on other Google services.
  • Google Alphabet Reorganization – Google is reorganizing – now their core products will remain under Google and their new products will go under something called “alphabet” – this should help them streamline.


Buffer for Video

  • Buffer announced Buffer for Video – You can now streamline your video posts with Buffer for video. We know that video is making a HUGE push this year, and Buffer may be a great way to manage your video scheduling.

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