Don’t have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month.
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New private communications options – Replying to comments with a private message is the biggest advantage here – this will allow Page managers to take customer service offline more efficiently. Also, your responsiveness will be showcased on your Page, so responsive businesses can be easily identified (and if you aren’t responsive your fans will know). This release also includes “saved responses” so brands can save and quickly send template responses for common questions.
Business messenger – Facebook Business Messenger now allows businesses to create personal connections with customers through messenger. There could be a lot of interesting potential with this.
Opens API for advertisers – don’t get too excited this is only for advertisers- you still can’t fully post or manage Instagram from a computer, but it is a set in the right direction.
Hootsuite Integrates with Instagram (sort of) – Many features of Instagram are now available in Hootsuite, which means that many aspects of Instagram can be managed through Hoostuite. The biggest limitation is that photos scheduled don’t auto post to Instagram – you get a notification through the mobile app and have to manually post.
Twitter audience targeting – Allows you to reach people on and off Twitter with enhanced advertising options. If you are a heavy online advertiser check this out.
Twitter launches event targeting – There are many great features in this update surrounding events – you can use their three tools – Calendar, Insights and Ads to better get your event infront of people.
Google+ gets separated out – Google will be separating out Google+ and maintaining it as a place where people can connect around shared interests. You won’t need to use Google+ to sign in on other Google services.
Google Alphabet Reorganization – Google is reorganizing – now their core products will remain under Google and their new products will go under something called “alphabet” – this should help them streamline.
New Feature: LinkedIn Lookup – This new feature lets you lookup information about your co-workers. LinkedIn found that many people use LinkedIn to search for people they already work for, so LinkedIn has made it easier to find information about these people.
Buffer announced Buffer for Video – You can now streamline your video posts with Buffer for video. We know that video is making a HUGE push this year, and Buffer may be a great way to manage your video scheduling.