Author: Allison Chaney

Bottom Shape

When Wisdom Trumps Data in Content Best Practices

Allison Chaney

Nov 29 2017

Data analysis, including evaluation of engagement rates, guide content best practices. Here's just a few based on lessons learned from analytics: Most Facebook users watch video with sound off, so create videos with captions that can be understood clearly with...

How Netflix Made Investor Relations Interesting on YouTube

Allison Chaney

Nov 21 2017

It strikes me as funny that we're talking about Netflix content on YouTube, but Netflix did something really interesting and unexpected recently that might have the PR world thinking differently about those quarterly earnings calls. There is a type of...

5 Google AdWords Best Practices To Get Results

Allison Chaney

Oct 31 2017

Get the most out of advertising on Google. Follow these Google AdWords best practices when you are setting up and optimizing your ads to get better results! Use keywords in your ad description. Google bolds the keywords that you searched...

Best Practices for Managing Accounts for Multiple Brands Under One Corporate Umbrella

Allison Chaney

Oct 24 2017

If you have multiple brands under a corporate umbrella, you are probably already thinking about this as it applies to your Google My Business Listing and social media accounts. Let's discuss the best practices and whether or not you need...
hashtags, social media, facebook, twitter, pinterest, snapchat, instagram, linkedin

Is Snapchat Right For My Business? Is Our Target Audience Even There?

Allison Chaney

Sep 12 2017

SnapChat is all the rage, but that doesn't mean it's the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic...
Facebook Business Manager, Facebook Business Pages

Best Practices For Managing Your Facebook Business Page

Allison Chaney

Aug 08 2017

Why Do People Create Fake Accounts for Facebook Page Management? Individuals are often concerned with not wanting their personal page connected to a business, and being added as an admin to your company page feels like you are connecting the...
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