Author: Allison Chaney

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branding

The Two Questions Every Business Should Ask When Building A Brand

Allison Chaney

Apr 20 2021

I just completed a workshop for The Rosie Network, an organization that develops entrepreneurial programs for active-duty, veterans and military spouses. The topic of my conversation with this group of entrepreneurs was branding. I was asked to speak about branding...
Demand for Digital Marketers is out of Balance with Supply

Demand for Digital Marketers is out of Balance with Supply

Allison Chaney

Apr 13 2021

There’s no shortage of applicants for digital marketing positions, yet many of them are not able to produce results once hired. This leaves the organization frustrated and the marketer feeling defeated. The problem is a lack of digital marketing skills....
Top 8 Digital Skills that Every Healthcare Marketer Needs

Top 8 Digital Skills that Every Healthcare Marketer Needs

Allison Chaney

Apr 06 2021

I just completed a corporate digital marketing training for a client who manufactures medical devices, and here are the key takeaways from the 2 day marketing workshop for healthcare marketers. We built a digital and social media marketing foundations training...
ways to make virtual training engaging

10 Ways to Make Virtual Training more Engaging

Allison Chaney

Mar 30 2021

Attendees of our virtual digital marketing trainings are surprised at how engaging and entertaining our events are. We are consistently top rated 4 and 5 stars. They say things like... “It worked great. I love virtual training” "Just as good...
10 Things Every Website Should Have

10 Things Every Website Should Have

Allison Chaney

Mar 25 2021

Create a website that drives traffic and gets results with these 10 tips for what makes a great website. Clear description of who you are - Visitors should be able to understand who you are and what you do within...
10 practical tips to make your content more engaging

10 Practical Tips To Make Your Content More Engaging

Allison Chaney

Mar 23 2021

Social media can be a powerful tool for driving results for your business. It can drive awareness, increase leads and sales, and foster brand advocate conversations. These are the golden nuggets that we're all striving to achieve. When we ask...
best digital marketing course

Best Digital Marketing Online Courses

Allison Chaney

Mar 16 2021

I was speaking to a client the other day about their experience with our online digital marketing courses and her response was priceless: "When I signed up for your course I was so thankful that this was not just another...
Marketers Lack Skills Needed for Success

Statistics Show Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Quiz

Allison Chaney

Mar 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes...
video marketing best practices

Video Marketing Best Practices by Channel: Infographic

Allison Chaney

Mar 02 2021

Video is the most powerful way to communicate a message and is part of most successful digital marketing plans. In fact, according to HubSpot, 97% of marketers say that videos help their customers better understand their products.  And, 81% of...
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