Author: Allison Chaney

With No Digital Strategy, You Have No Digital Sales

Allison Chaney

Sep 05 2019

Having a clear digital strategy is so important because we know that in every industry and category sales is a process. Even seemingly impulse purchases like a pack of gum at a checkout aisle are influenced far in advance of...

What’s Your Game Plan for the Next Big Thing in Digital?

Allison Chaney

Sep 02 2019

It's tempting to dive into something new and shiny in digital, but clients tell us that the risk of poor results typically reigns that curiosity back in. It's a balancing act between cutting edge and tried and true. So where's...

Boot Camp Digital Announces the Future Digital Marketer Scholarship

Allison Chaney

Aug 26 2019

We are excited to announce that we're offering a $1000 scholarship for students in the US in digital marketing and social media related fields of study. To apply for the scholarship, students are asked to create social media posts to...

Boot Camp Digital Recognized as OMCP and OMCA Registered Education Provider

Allison Chaney

Aug 20 2019

Boot Camp Digital is now an OMCP Registered Education Provider. This is a HUGE accomplishment for us as only the most thorough training programs qualify for this status. Less than 30 institutions worldwide have received this accreditation, half of which...

The Digital Leadership Skills Gap: What it is and What to do about it

Allison Chaney

Aug 16 2019

A recent study from PWC showed that while most companies claim to be "digital" their investments, behavior, and leadership don't consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a...

Putting VR to Work in the Travel Industry

Allison Chaney

Aug 15 2019

We just got back from speaking at the Belize Tourism Board's Digital Marketing Summit and one of the trends and power tips we shared was about VR (virtual reality). VR and AR are trending in digital marketing and this exciting...

Top 3 Digital Marketing Questions From Our Latest Boot Camp

Allison Chaney

Aug 01 2019

We just wrapped up another SOLD OUT Boot Camp (I love saying that!) and this class came prepared with loads of great questions. So we decided to share the top three questions, and what this class learned. Q: How do...

Announcing Our New Search Ads (PPC Advertising) Training Course

Allison Chaney

Jun 17 2019

We are VERY excited to share with you the launch of our Search Advertising (PPC) Training Course. Search ads, a type of PPC (Pay Per Click) advertising, are an effective way to drive quality traffic to your website that converts...

How To Invite Your LinkedIn Connections to Follow Your Company Page

Allison Chaney

Jun 11 2019

LinkedIn is rolling out a new feature on select accounts! Some users are noticing a new feature where you can invite connections to follow your company page. July 2019 Update: this feature has been disabled while LinkedIn works to improve...