Analytics, Blogging, Digital Marketing Training

Announcing Our New TikTok Marketing Course

Bottom Shape

Allison Chaney

Jun 17 2020

We are VERY excited to share with you the launch of our TikTok Marketing Course. TikTok is a highly addictive platform, and the has taken over as the next big thing in social media. What sets TikTok apart from other platforms is the copy-cat culture of its users, and how easy it is to go viral without even building a network first. In this course, you’ll learn how businesses are leveraging TikTok to drive results from this new platform, and the steps to success for your business on TikTok.

Why is TikTok Important for Businesses?

TikTok is growing fast and gaining momentum, and there is a huge potential for reaching a large audience without much effort. Here are 3 reasons why you should consider TikTok in your social media strategy.

1. You can go viral with no followers

With all of the focus on other platforms to build your network, it’s refreshing to know that TikTok just doesn’t work this way. The key to success on TikTok is to create interesting content. If it’s interesting enough, you don’t need a fan base to get reach. You can reach an audience by simply creating content that people like and engage with.

2. Copy Cat Culture

The appeal and addictive nature on TikTok comes from the Copy Cat culture. Users create challenges so other users can create their own content around a sound, song, or theme. This is a highly engaging and interactive way to use a social media platform.

Businesses and brands are having the most success in creating challenges that inspire their fans to create user generated content using their own Hashtags and topic ideas. For many brands, there is more user generated content about the brand than the brand’s own channel content!

3. It’s All About Having Fun

TikTok is a place for having fun. This is where it’s ok to be authentic, a little messy, and outrageous. Showing the fun, personal side of your brand and engaging with influencers and your audience can build awareness and loyalty like no where else.

What is Included in our TikTok Marketing Course?

Our TikTok Marketing Course gives you everything you need to know about creating posts that get results. We start with an overview so you understand exactly what TikTok is, and how it works for businesses and brands. Then you will learn how to create TikTok posts that get results, and how to use the many features available on this unique platform. We even dive into some fun examples of how brands are killing it on TikTok.

You get the online training, plus downloadable PDF resources to support your implementation.

The following is a list of included videos and their length:

What is Tiktok? (1:30)
Size & Importance of TikTok (1:24)
How is TikTok Different From Other Social Media Platforms (3:03)
TikTok Key Features (1:25)
How TikTok Works (2:20)
How Users Discover Content on TikTok (3:15)
What Can You Do on TikTok? (1:51)
Who Uses TikTok? (1:00)
How People Use TikTok (3:47)
How Businesses & Brands Use TikTok (6:12)
6 Steps to TikTok Success (1:20)
TikTok Profile Best Practices (2:20)
TikTok Network Best Practices (2:05)
How to Grow Followers on TikTok (2:48)
TikTok Posting Best Practices (4:25)
Types of Content on TikTok (2:48)
How to Use Hashtags on TikTok (3:10)
Posting Power Tip: Choosing a Cover for Your Post (1:27)
What is the Best Time to Post on TikTok? (1:39)
How Often Should You Post on TikTok? (2:15)
How Businesses Are Posting on TikTok (2:55)
TikTok Posting Mechanics (4:45)
Adding Sound and Music on TikTok (2:44)
How to Create a Great TikTok Description (2:21)
How to Participate on TikTok (2:56)
TikTok Advertising & Promotion (3:35)
TikTok Optimization (2:15)
TikTok Analytics Overview (4:26)
TikTok Power Tips: Video Editing (1:15)
TikTok Power Tips: How to Get on the For You Page (2:15)
How Businesses Are Getting Found on TikTok (2:11)
Fitting TikTok Into Your Content Mix (1:20)


To learn more about or register for the new TikTok Marketing Course, click here.

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