Author: Melissa Byers

What Social Influencer Marketing is NOT

Melissa Byers

Jul 19 2019

At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...

5 Social Video Pro Tips for Capturing Attention and Getting Better Results

Melissa Byers

Jun 20 2019

Social video is one of the fastest growing types of media, but the scroll is powerful. Simply posting video doesn't grab attention. You still need to optimize your effort, just like any other type of post.  Joe Busam, Creative Director...

Harnessing the Power of Positive Google Reviews with Matt Casady of STOR-N-LOCK

Melissa Byers

May 23 2019

Each week we broadcast live from our exclusive Facebook group for our All Access Pass members, covering the latest digital marketing news updates, member questions, case studies, expert interviews, and more. Interested in joining us? Start your 14-day trial today!...

5 Tactics for Creating High-Impact Video That Converts from Jeff Rizzo, CEO of RizKnows

Melissa Byers

May 17 2019

Each week we broadcast live from our exclusive Facebook group for our All Access Pass members, covering the latest digital marketing news updates, member questions, case studies, expert interviews, and more. Interested in joining us? Start your 14-day trial today!...

5 Most Frequently Asked Questions – Washington DC Digital Marketing Workshop

Melissa Byers

May 01 2019

From June 25-28, 2019 join the Boot Camp Digital Team for our Washington DC Digital Marketing Workshop! Only a few seats remain, will you be in one? We're answering the five most frequently asked questions about our workshops to help...

Even Mindy Kaling Finds Personal Branding a Struggle Sometimes – #SXSW

Melissa Byers

Mar 09 2019

If you ever want to see a mostly-female company flash into full focus mode, put them in the LinkedIn Studio at SXSW for a conversation with Mindy Kaling. You know and love her from her role as "Kelly Kapoor" on...

The Successful Transition From Traditional to Almost 100% Digital – Joe Sloan of Jurassic Sands

Melissa Byers

Feb 01 2019

Our Digital Marketers Insiders watch our expert interviews live with the opportunity to ask questions and connect, plus monthly digital marketing news updates, Q&A sessions, and case studies all from within a private Facebook group. Here's how to access it...

How to Hit the Sweet Spot of Great Content

Melissa Byers

Jan 21 2019

Members of our Digital Marketing Insiders group get the opportunity to connect with and learn from experts from all corners of the digital marketing industry so they can do their jobs better! If getting better results and boosting your skills...

4 Ways to Leverage Your Unseen Awareness Machine with Shannon Paul

Melissa Byers

Dec 31 2018

Our Digital Marketing Insiders recently had the opportunity to join us for an interview with Shannon Paul, VP of Brand Content & Social Media Director for Fifth Third Bank. If learning from recognized industry experts is on your to-do list, click...