Digital Marketing Strategy Articles

• Allison Chaney
• December 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it’s like taking a vacation with no destination in mind. If you have no idea where you’re going, you’re likely never going to get there. It’s easy to default to a tactical mindset and jump […]

• Krista Neher
• November 17 2020

Digital marketing is changing the way that we reach consumers. In traditional marketing we focused on stimulus/brand building so that when a consumer was making a decision they would choose us. Most products are bought in stores, where packaging and in-store promos are our only tools to influence at the actual time of purchase. Digital is […]

• Krista Neher
• October 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics – with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to step back and be strategic. As you look to build your digital marketing strategy here […]

• Krista Neher
• September 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes, and they all face the same challenge: where should we focus our efforts to drive the […]

• Krista Neher
• September 08 2020

Businesses are beginning to tighten their belts as uncertainty is looming. This means that your strategy is more important than ever. You can’t afford to waste a penny, and everything you do must be strategically working towards your goal. Focus Your Digital Marketing Strategy The first thing you need to do is focus your efforts. […]

• Allison Chaney
• September 05 2019

Having a clear digital strategy is so important because we know that in every industry and category sales is a process. Even seemingly impulse purchases like a pack of gum at a checkout aisle are influenced far in advance of the purchase with ads that build awareness and desire. The marketing funnel is a foundational […]