Facebook Marketing

Demonstration VIDEO: Get INSIGHTS about the people you want to reach with Facebook Audience Insights

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Krista Neher

Nov 14 2018

Many people don’t know about Facebook Audience Insights, but it is a great way to learn about your target audience and your customers on Facebook. I created a quick video for you to show how powerful this tool is and how you can use it to discover more about your target audience or your competitor audience.

In this video I show you:
– What audience insights is
– How to use it
– What you can learn
– How to find other things your fans love
– How to better understand your target audience

Want to learn more about Facebook? Check out our Facebook Marketing Training Course (online)!!!

This quick, actionable demo will give you tons of ideas of how you can better understand your audience.

You don’t need to even be on Facebook as a business or have tons of fans for this to work!!!!

If you don’t like to watch videos, here is the recap:

What is Facebook Audience Insights

Facebook Audience Insights is a part of Facebook Business Manager. It allows you to see information about different audiences or groups on Facebook. You can learn about your fans or any audience or group on Facebook. For example you could learn more about people who are interested in industry publications, topics or based on behaviors.

To use Facebook Audience Insights you start by identifying the audience that you want to learn more about. It could be:

  • People who like your Page
  • Interest-based
  • Demographic-based
  • Behaviour Based

Once you have selected the group you wan to learn about Facebook will show you how big the group is as well as key information about that group.

What you Can Learn from Audience Insights

Audience Insights allows you to select a Facebook audience and then for the audience selected Facebook will show you the size of the audience as well as some basic demographics and their interests. For example you can learn more about your Facebook Fans and see their:

  • Demographics
  • Locations
  • Other Pages they like
  • Interests
  • Behaviors

How you Can Use Audience Insights for your Business

Audience Insights allows you to learn about your target audience – beyond what you think you know and to begin to explore more about them. For example, you can use audience insights to discover:

  • Top influencers of your fans or in your industry
  • Other affinity Pages or Interests that your fans have
  • Interests of people who are interested in your subject area
  • Top Pages followed by people interested in your subject area.

If you are ready to really understand the ins and outs of Facebook (including audience manager) check out our Online Facebook Marketing Training Course and take your skills to the next level


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