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Nov 29 2011
This is true.
I didn’t make it up.
An article that I stumbled across on AdWeek showed that an average Barista at Starbucks get more training than those who work at advertising agencies.
The problem is that advertising agencies don’t invest in training the same way that other talent driven organizations like consulting or accounting do. Even their clients, companies like P&G and Google invest more in training.
According to the study, here is how agencies invest in training:
Starbucks employees, on the other hand:
If agencies want to stay competitive, especially in a world that changes quickly, they have to invest in training. Check out the infographic below.
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