May was a slow month for social media and digital marketing updates…. BUT … there are lots of GREAT research reports. I know I have a to-do list of 13 items based on the inspiration and ideas from the news this month…
Facebook News Updates
For the first time (in a long time) we have no Facebook news updates. Maybe we’ll see some big updates next month!
Instagram News Updates
- Newsfeed Rankings to Prioritize Original Content – The algorithm will undergo an update to prioritize original content over sharing. If you share a lot of content, adapt your plans or expect to see your reach drop.
- New Reels Editing Tools – Making it easier to edit reels from your phone 😉 YAY!
- Instagram Marketing Trends Report – Check out this detailed report on trends for Instagram (based on marketer feedback). Lots of great ideas to get your creative juices flowing to refresh your content.
- Data Shows Instagram Hashtags Don’t Increase Engagement – While most social media managers could demonstrate that hashtags do increase reach, they don’t increase engagement rates on your content. This doesn’t mean that hashtags aren’t important – it means that they don’t impact engagement rates.
LinkedIn News Updates
- Pages can Create Newsletters – If you are looking to grow your impact from your Page, a Newsletter could be a great option. This allows people to subscribe and get regular updates from your business. Since this is a new feature, it may be a good idea to test or focus on building an audience before you put too much time into creating the Newsletters.
- LinkedIn Profiles Allow URL – This wasn’t an official announcement, but was spotted on LinkedIn. There is now an option to add a URL to your profile. This is a great way to direct people to your personal site or business.
- LinkedIn Shares Most In-Demand Skills – AGAIN – Digital marketing tops the charts of in-demand skills globally. There has never been a better time to upskill.
YouTube News Updates
- YouTube Keyword Research Tool Available to All Accounts – By the end of April all accounts will get access to the YouTube keyword research tool. This will allow you to research relevant keywords to focus your YouTube strategy.
- Video Supports 95% of B2B Enterprise Purchases – If you don’t have video as a part of your customer journey strategy it should be. Video is a core component of driving conversions.
Twitter News Updates
- Twitter Adds Edit Button – FINALLY!
Industry Research and News
- Marketing Channels vs. Funnel Stages – This chart plots marketing channels/tools against the stage of the funnel they most influence (according to marketers). It is a great visual to see how marketers are using different tools as a part of their full-funnel strategy.
- Best Times to Post on Social Media – Even though it is the diet pill of social media, knowing when to post can add an edge to your strategy. Check out the best times to post.
- Meta is Testing Money Making Tools for the Metaverse – This isn’t new. Second life had monetization. But as Meta looks to grow the Metaverse they are actively exploring monetization.
- See WHO is in The Metaverse – Check out this study that shows the demographics most aware of and participating in the Metaverse.
