Digital Marketing, Digital Marketing Strategy, Social Media for Small Business, Social Media Strategy
Digital Marketing Strategy in a Recession
Sep 08 2020
Businesses are beginning to tighten their belts as uncertainty is looming. This means that your strategy is more important than ever. You can’t afford to waste a penny, and everything you do must be strategically working towards your goal.
The first thing you need to do is focus your efforts. I like to use the analogy of watering a plant.
I can set a sprinkler up on the other side of the room, and sure, some of it will get to the plant. But a lot of the water will end up wasted on the ground. Or I can use a water gun and laser focus my aim where 90% of the water hits the plant.
As you evaluate your marketing strategy you need to make sure that 90% is exactly driving the result you need. You can’t afford waste.
Want to learn more? Join our FREE Digital Marketing Strategy Workshop where we put this into action.
There are 5 steps in defining a clear strategy.
We put this together with our Digital Marketing Strategy Template that connects goals, strategies, objectives, tactics and measurement.
This framework clearly connects your goal, strategy, objective and tactics. By adding metrics to your goal, objectives and tactics you’ll have a laser focused plan to drive your success.
In a recession every dollar counts, so you need to cut the waste and add discipline to your approach. This will get you more “bang for your buck” and grow your results.
Your aim should be to do fewer things that matter more.
Focus on the core activities that lead to business growth and allocate your resources based on the tools that have the biggest impact.
Want to learn more? Join our FREE Digital Marketing Strategy Workshop where we put this into action.
Try FREE for 5 Days!
