Email Marketing, General
Follow C.U.R.V.E. for Email Subject Lines That Get Opened
Apr 18 2023
It doesn’t matter how many emails addresses you have if people don’t open them. When you follow my C.U.R.V.E. model for email subject lines, you will improve your open rate.
Writing great email subject lines is important and the biggest driver of whether people open them. While there are some best practices here, every business is different, and different things work for different audiences.
Some pro-tips for subject lines that work are:
Hooks the reader by causing mystery and offering solution.
Plays on FOMO- fear of missing out.
Solves a problem or offers solutions.
Provides helpful information.
Tugs at the heart.
Additionally, don’t mislead in your subject line just to drive open. It is important to realize, that you need people not just to open this email, but all of your emails. Be creative but not misleading.
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The best way to know what works is to test, test, test. Test different subject lines to see what your audience responds best to.
You can send a test to a small portion of your list to see which subject lines generate the most opens. The winner can be sent to the entire list. Additionally, many email software providers have A/B split testing built into how they operate.
Another strategy to improve open rates over time is to resend emails that haven’t been opened with a new subject line.
For example, a business emailed their list and only 20% opened it after a week. So they sent the same email to the 80% who didn’t open with a new subject line.
In the above example, the strategy lead to more email opens over time.
One of the factors that impacts your email open rate is the previous emails you’ve sent and how valuable they were to people. For Example, if someone opens an email, and it isn’t valuable to them, they may stop opening your emails or unsubscribe.
This is an excerpt of Krista Neher’s best-selling book, “Digital Marketing That Actually Works”. You can find this and more books at Boot Camp Digital.
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