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Jan 18 2012
We like to save our best social media and internet marketing tips for our members. So here you go.
We all know the importance of increasing our rankings in search engines like google. This helps ensure that companies that are looking for your business or services will find you.
There are a lot of factors that go in to search engine marketing and the algorithms that decide rankings, and the scope of that is beyond this blog post. That being said, there are two strategies for search engine marketing:
This post focuses on the second strategy. In order to dominate the results page of search engines, you want to have as many listings as possible on the home page.
What this means is that you want as many sources as possible that reference your company showing up on the first page for your keywords.
For example, in a search for Cincinnati Social Media Training you’ll see that while Boot Camp Digital shows up in 3 of the top 4 search results, we also gain another 3-4 listings on the first page of search engine results from press release sites.
To use press releases as a part of your strategy, follow these steps:
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