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Aug 29 2023
When the first iPhone launched in 2007, digital marketers were all about mobile optimization, which means taking your existing desktop-based digital and making it work on mobile. As of 2022, 58% of web traffic is now seen mobile-first by consumers, thus making it more important than ever to make your content from a mobile-first approach over mobile optimization.
Designing for mobile-first means starting your digital projects focused on mobile instead of desktop. Additionally, specific consumption habits make mobile different vs. desktop, which you should account for in your designs.
This should come as no surprise, but with smaller screen real estate, you need simpler and less complicated designs.
Keep things SIMPLE and CLEAN with less complex designs and shorter content.
People move more quickly through content on mobile devices. Facebook, for example, shows significantly faster scrolling through mobile feeds vs. desktop.
Get to the point fast and organize for scanning. Have ONE SINGLE focus and eliminate unnecessary details.
On mobile, people typically have shorter sessions. They are on and off devices 80 times a day on average but for less time each session. Let that sink in for a second – 80 times a day on average.
Make your message bite-sized so your main point is transmitted instantly.
To facilitate mobile users who click with their hands, make sure that your content is well spread out and clickable links are not too close to each other.
Check that your content can be clicked on and works well on mobile screens.
With mobile, people can click and open maps, initiate a phone call, or start to send an email.
Incorporate mobile calls-to-action and mobile functionality into your content.
Check out our course on Digital Content Optimization to help you improve your mobile-first designs.
The reason mobile first is a challenge for many marketers is that most marketers work on computers – so this is how digital marketing is evaluated. Evaluate digital creative on your phone, not your computer.
This is an excerpt from Krista Neher’s best-selling book, “Digital Marketing That Actually Works.” You can find this and more books at Boot Camp Digital.
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