Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! November 2025 has major updates from Meta, LinkedIn, Facebook, AI, and Google.
Meta News Updates
- More Quality Leads this Q5 with Meta’s Latest AI-Enabled Updates – Meta introduced new AI tools to help advertisers improve lead quality and campaign efficiency during the holiday “Q5” period.
- Advertising Week 2025: AI-Enabled Performance for Today and Tomorrow – Meta unveiled new AI-powered tools designed to personalize advertising and drive stronger performance.
- Introducing Limited Spend on Excluded Placements in Marketing API – Facebook’s Marketing API now allows advertisers to limit spending on excluded placements for greater control over ad delivery and budget allocation.
- Calibrating Marketing Mix Modeling with Incrementality Experiments – Meta shared new best practices to enhance cross-channel marketing measurement using incrementality experiments within MMM frameworks.
- Facebook Introduces Two Page Types: Business and Creator – Users can now choose between “Business” or “Creator” page types to get tools and analytics tailored to their goals.
- Earnings Presentation – Q3 2025 – Highlights and performance insights from Q3 2025 financial results, including growth across digital and advertising sectors.
Instagram & Threads News Updates
- Edit and Restyle Instagram Stories Using Meta AI – Instagram launched AI tools to edit and restyle Stories quickly, helping creators produce more polished content.
- Instagram Tests New Layout Prioritizing Reels and DMs – Instagram is testing a new layout in India where Reels and DMs are the first two tabs, emphasizing engagement growth areas.
X (formerly Twitter) News Updates
- X API Pay-Per-Use Model (Beta Launch) – X Developers announced a beta for their new pay-per-use API model, giving select developers $500 vouchers to build apps.
- Introducing X Premium Business – X launched “Premium Business,” offering advanced analytics, visibility tools, and new features for business accounts.
LinkedIn News Updates
- LinkedIn Launches New Engagement Tools for Creators – LinkedIn introduced updated analytics to help creators better understand and improve engagement with their content.
TikTok News Updates
- TikTok & NewtonX Report: Advertisers See AI Automation as Next Growth Driver – A new study found that while advertisers view AI as key to growth, only 20% have fully integrated it into their operations.
- How Often Should You Post on TikTok? – Buffer analyzed over 11 million TikToks and found that consistent, high-quality posting drives better engagement than high frequency alone.
Google News Updates
- Google AI Mode Starts Rolling Out Agentic Booking in Labs – Google is testing “Agentic Booking,” an AI feature that helps automate parts of the booking process in Search Labs.
AI News Updates
- IAB Report: When AI Guides the Shopping Journey – The IAB shared insights into how AI is transforming the consumer shopping experience, from discovery to conversion.
Pinterest Updates
- Say Hello to Pinterest Assistant: Revolutionizing the Way You Shop Online – Pinterest introduced a new AI shopping assistant that helps users find and compare products directly in-app.
- Pinterest Rolls Out New Tools for GenAI Content Control – Pinterest launched new moderation and control tools allowing users to manage AI-generated content in their feed.
- Q3 2025 Press Release – Official press release summarizing quarterly earnings and performance outcomes.
