October 2021 Digital News Updates – TikTok Hits 1B, Facebook Reels, LinkedIn Creator Fund

Krista Neher

Oct 07 2021

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to!

Facebook News Updates

• Facebook Launches Reels for Facebook – Users can now post short-form videos on Facebook (similar to TikToks). These can also be cross-posted from Instagram providing brands with more reach for video content they create.
• Facebook Updates Ad Reach Estimates – These are now broader than before, so when running an add you’ll get a much bigger range on your reach. This is unfortunate for advertisers, but the previous numbers also lacked accuracy, so this may not be a big change after all.

Instagram News Updates

• IGTV is Retired and Replaced by Instagram Videos – IGTV (Instagram TV), a video platform for longer content, will no longer have a separate brand on the platform. It will be integrated into Instagram videos.
• Businesses can Connect Instagram to WhatsApp – WhatsApp is the primary tool used outside the US for communication (like text messages). This integration allows businesses to have a CTA to WhatsApp right on their profile and also connect ads with a click to connect on WhatsApp.

LinkedIn Updates

• LinkedIn Launches Creators Fund of $25Million – LinkedIn has launched a number of features for creators over the past few years, however, monetization has been missing. LinkedIn launched a fund to compensate creators and accelerate their success.
• LinkedIn Launches Articles for Pages, Integrated Events and Better Metrics – This quarter LinkedIn is launching a number of features to enhance the Pages experience. Articles for Pages allows pages to post long-format content – this can include reposting articles from your blog to grow exposure. The events platform is also getting new features including sponsoring in-stream events. Finally LinkedIn will provide better measurement and reporting including access to brand lift studies to measure the effectiveness of marketing on the platform.

TikTok News Updates

• TikTok Reaches 1 Billion Active Users – Hitting a new milestone and showing strong continued growth for the platform.
• TikTok Overtakes YouTube in Watch Time – This is ONLY on Android and mobile apps, but again it shows the strength of the platform.

Industry News Updates

• Media Budget Trends for 2021 – Check out the trends for media budgets next year – including a huge lift for video ads.
• Evolution of Social Media Apps – This new research shows you what is trending in social media and where the future is. Definitely worth a look.
• New Reasearch Shows B2B Content Should be 95:5 – The vast majority of B2B buyers aren’t buying now – they are buying later. This means that 95% of your content should be top of funnel in order to connect with them.

Read some more of our recent posts

• 2025 Digital Marketing Workshop Heads to Cincinnati!
• December 2024 Digital Updates - Meta Andromeda Ads, TikTok Affiliate Marketing, and Latest Trends in Social Media
• November 2024 Digital Updates - Meta Movie Gen, Influencing TikTok's Algorithm, and LinkedIn's Record Engagement
• October 2024 Digital Updates - Meta Upgrades AI, TikTok Search Ads Campaign, and Google Rolls Out AI Ad Image Editing Across Platforms
• 5 Digital Trends That Will Take Us Into 2025