Boot Camp Digital Blog

• Krista Neher

• Krista Neher

• Krista Neher

• Krista Neher

• Krista Neher

• Krista Neher

Organic social media is dead. Paid must be a part of your strategy. This has been the prevailing mindset in social media marketing for the last 5 – 10 years. And for good reason. Algorithms have destroyed organic reach for most social media platforms. On Facebook organic reach is under 1% for businesses. LinkedIn isn’t […]

• Krista Neher

Content Strategy  Your content strategy is essentially about defining what you will post and when. The specifics of frequency and content optimization will depend largely on the channels that you use. However, it’s helpful to create a general idea of the different types of content that you will create upfront. Your content strategy will be […]

• Krista Neher

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting to the consumer. Missing Brand Value If a post is really interesting to people but […]

• Krista Neher

• Krista Neher

Tools that you can use to listen online. There are a number of tools that you can use for social media listening. One of the best things about digital marketing is the sheer amount of information that you have access to at your fingertips. As you start listening, here are some places (like social media […]

• Krista Neher

Focus on Content Over Technology Let’s talk about digital content. With digital marketing, many businesses focus on the technology or the technical aspects of implementation that they forget about the content. Many businesses who run Facebook ads spend tons of time focused on the audience and budget, but the actual posts perform poorly, so their […]

• Krista Neher

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a common framework used in business and marketing to provide clarity around what you want to […]