Boot Camp Digital Blog

• Melissa Byers

If you post it, Instagram engagement won’t immediately come. It’s a tough lesson, but let me help you learn it quickly. Recently at an air show, I had the great privilege of seeing it three times. Don’t ask. My husband used words like “once in a lifetime” and “up-close,” plus, I’m a sucker for a […]

• Chris Olson

Digital Marketing Certification. Is it worth earning? There are a lot of digital marketing certification programs out there and it’s often hard to tell which will provide you with the most value. However, before you ask yourself if (and which) a digital marketing certificate and training program is worth it, you should first define your […]

• Krista Neher

Search Engine Optimization is one of the foundations of a strong digital marketing strategy – yet many businesses get so caught up in chasing down the sexy, new, exciting areas of digital marketing that they forget the foundations. Search continues to be one of the most important parts of any digital marketing toolbox and with […]

• Krista Neher

Digital marketing is already over 50% of most ad budgets and this number is only growing. If you still have your head in the sand you need to snap out of it immediately. These 11 stats underscore the importance and changes in digital marketing that you can’t afford to ignore. Mobile will account for 72% of […]

• Krista Neher

We had the opportunity to connect directly with Facebook last week and talk about innovation, optimization and how to grow. Facebook shared some interesting info about a topic that many marketers aren’t yet thinking about – Stories. Facebook and Instagram launched stories in 2017 and 2016 and they are now a core part of the […]

• Melissa Byers

We sort through the latest and greatest in digital marketing news updates each month so you don’t have to! Below is a list of changes relevant to digital marketers, along with explanations of why they matter. Members of our Digital Marketing Insiders program get a first look at these updates, as well as answers to […]

• Krista Neher

Every year, one of the most highly anticipated presentations is the annual Internet Trends Report by Mary Meekers. This report is highly detailed and uncovers some of the key trends, stats and implications of the state of internet marketing. The entire report (embedded below) is over 280 pages – I settled in with a very […]

• Krista Neher

We are VERY excited to share with you the launch of our Chatbot Marketing Training Course. More and more of our clients are asking about Chatbots and want to understand if and how they should be using them. So we dove in and are pleased to bring you everything you need to know about using […]

• Krista Neher

Facebook F8 Conference Roundup – Mobile VR, Social VR, AR Camera Effects, Group Video Chat, 3D Posts, and More. The Facebook F8 conference, named for Facebook’s tradition of 8-hour hackathons, was held in San Jose, California May 1st and 2nd. The annual conference is intended for developers and entrepreneurs who build products and services around […]

• Chris Olson

When and How Often to Post on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat In this guide, we are going to answer two common questions that we receive: When is the best time to post and how often should we post on our social media pages? As a bonus resource, we have also included an […]

• Allison Chaney

A cool tool for exploring content ideas is the website AnswerThePublic.com. In this tool review, we will show you how Answer The Public automates the process of some pretty cool things you might already be doing with Google. When you use Google, you type a keyword into the search box and the auto complete feature […]

• Krista Neher

This month we continue to see the fallout from the Cambridge Analytica “scandal” with Facebook. While Facebook reports that all is well in terms of ad revenue and users, they continue to launch features to secure data and protect themselves from future issues. We also see AI continuing to be a big trend that brands […]