Boot Camp Digital Blog

• Krista Neher

People often ask: “Which social network should my business be on?” or “If I can do just one social network, what should it be?” The answer (annoyingly) is “It depends”. People hate this answer because they want a magic formula, but the reality is that you have to THINK and USE YOUR BRAIN to decide. […]

• Juan Valle

In this edition of “This Week in Social Media,” we talk about Facebook launching an update to its ads platform, Twitter gets an audio update, and Pinterest allows iOS users to Pin directly from their browser. Facebook Rooms Recently Facebook launched a new feature called “Rooms.” The new feature comes amid the privacy conerns that […]

• Krista Neher

When it comes to social media, everyone is looking for ways to save time and become more efficient. One of the ways to do this is to automate social media. Even in the early days of social media, services automating almost every aspect of social media quickly emerged. As social media usage by businesses and […]

• Krista Neher

This is a common social media question, especially for businesses trying to bring their strategy to life. People often ask me, should I create a separate social media account for X purpose? Maybe it is for each department. Maybe for each brand. Maybe for a different audience. For example, non-profits may want different social media […]

• Krista Neher

When you are communicating keep it short. People are overwhelmed. They have too much information coming at them. They don’t have time for you. We learned this through social media, but it applies to everything. Whether it is email, direct mail, a letter… assume that people have limited time to listen to you. Get them […]

• Krista Neher

A month ago, Ello was supposed to be “the next big thing”. Since then, interest has seemed to decline as marketers get back to work on the social networks that people actually use. If you’ve bee interested in Ello but don’t have an invite or the time to check it out for yourself, I created […]

• Juan Valle

In this edition of “This Week in Social Media,” we talk about Facebook launching an update to its ads platform, Twitter gets an audio update, and Pinterest allows iOS users to Pin directly from their browser. Local Awareness Ads debut on Facebook Advertising on Facebook for business owners just got more interesting with the rollout […]

• Krista Neher

I’ve been doing social media marketing for many years now, and I wanted to share with you some of my favorite quick tips. You beat your competition by doing things smarter, faster and better…. Not by doing the same things the same way. Everyone is a marketer Do a few things well instead of many things […]

• Krista Neher

Seth Godin coined the phrases permission marketing and interruption marketing many years ago, yet many marketers still haven’t truly come to understand the differences, and how they need to adapt their thinking. Even in general interruption advertising like billboards and television commercials, those who are gaining attention are the ones creating content that people are […]

• Juan Valle

For the longest time getting certified in any number of subjects, has required a lot of money and time. Two things that most job seekers do not have readily available. That has changed in the last few years, even more so in the digital marketing industry. With many recruiters and cloud talent recruiting agency looking […]

• Krista Neher

We are hiring! Help us spread the word for this amazing position at our Cincinnati Ohio office.

• Krista Neher

Today I had the pleasure of moderating a panel on Social Media PR at Pubcon. Lisa Buyer, a good friend, CEO of The Buyer Group and author of Social PR Secrets shared some amazing tips, tricks and things to think about: One Tweet can make or break you. Personally or for your company. Carefully consider […]