Boot Camp Digital Blog

• Krista Neher

Social media is huge, and it isn’t going away.  Facebook now has over 500 million users, LinkedIn has over 100 million and social media penetration is over 50% across all age groups.  Social media is here to stay. With this realization, many organizations are looking for social media training to get their organization up to […]

• Sarah

Missed out on the last certification sessions?  Not to worry!  With the tremendous amount of success brought from the previous certification programs, Cincinnati State has announced the upcoming dates for the Institute of Social Media’s upcoming session. The certification program is a 3 day intensive social media course that covers the social media plan building, […]

• Krista Neher

Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new way to access social media is growing rapidly. 1. On average mobile users are more […]

• Krista Neher

I’ve worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and Twitter and jump in, without spending time upfront identifying their strategy or creating compelling content.  […]

• Krista Neher

You may assume that social media use is contained to only younger generations, however, these days this is not the case.  Websites like Facebook, Twitter, and LinkedIn are reporting high percentages of users from almost every age group.  With the many ways to use social media it’s no wonder everyone wants in on it. 1. […]

• Sarah

One of the great things about social media is its real time interaction with its audience.  Because of this, your fans, followers and viewers can stay up to date on what you and your company are doing.  Using social media in your marketing plan will help you build your personal relationships with your audience and […]

• Krista Neher

Many small business owners have heard about social media, are eager to get started but don’t know where to begin.  Many more have already started with Facebook or Twitter, but aren’t quite sure what they are doing, and aren’t really seeing results. I work with thousands of small business owners every year, and many of […]

• Krista Neher

This is a common question from sales professionals.  Many of them wonder how they can use LinkedIn to generate more sales leads.  Linkedin is a very powerful social network, and one that many sales professionals overlook.  Creating your account is only the first step.  You must do much more to get real results from LinkedIn. […]

• Krista Neher

Big brands have unique challenges in getting their organizations up-to-speed in digital marketing.  I spent almost 6 years working at Procter & Gamble and they were also one of my clients.  I’ve also worked with a number of big brand marketing companies on their social media strategy, and training is always a key component. The […]

• Krista Neher

Ad agencies are quickly trying to get up to speed on digital and internet marketing.  We work with many of them each year to develop comprehensive, integrated learning plans for them. A recent Wall Street Journal study showed that the biggest agencies are spending 1 million a year on their digital training programs.  Advertising agencies […]

• Krista Neher

Last week I had the pleasure of speaking at the Ad Club Career Rocket about careers in social media.  There are many young people looking to get in to this emerging and growing field, yet it is difficult to get started without experience. Here are some tips on how to become a social media manager […]

• Sarah

As I was reading New York Times Magazine yesterday, I came across an article about a Mommy blogger who receives around 100,000 hits on her site per day as she blogs about everything from her family, her job, her kids, her pets or her life as an ex-Mormon. This amount of traffic is a number […]