Boot Camp Digital Blog

• Mariya

Social media marketing is being so successfully adopted by consumer oriented companies that everyday there are more and more cases, tips and triumph stories on how to use social media in the business to consumer market.  There are definitely less real examples and inspiring stories in the business to business environment, but this shouldn’t deter […]

• Sarah

Having accounts for social media networks is just the beginning of your road to success with social media marketing.   Next is creating a plan that focuses on the content.  What is it that you want to post? What message do you want to give to people? Creating good content will help generate a broad fan […]

• Mariya

As interest and use of social media tools gains popularity in the business to business sector (B2B), many companies find themselves wanting to get in on the game without knowing where to begin.  Here are 4 fundamental ideas that should be considered when implementing social media tools into B2B marketing strategies. 1.  Identify Your Audience […]

• Krista Neher

Social media impacts every aspect of your organization.  When I work with companies to develop a social media training plan it is important to consider how it can impact your entire organization before building your plan. In order to be successful in social media with a big or medium sized company there are usually a […]

• Sarah

I challenged myself to give up Facebook for 40 days and have found it to me the most difficult challenge in terms of staying informed.  Facebook is one of my bookmarks of sites that I visit on a daily basis, as it is for many Facebook users.  Without Facebook, I immediately tuned in to other […]

• Krista Neher

Social media is huge, and it isn’t going away.  Facebook now has over 500 million users, LinkedIn has over 100 million and social media penetration is over 50% across all age groups.  Social media is here to stay. With this realization, many organizations are looking for social media training to get their organization up to […]

• Sarah

Missed out on the last certification sessions?  Not to worry!  With the tremendous amount of success brought from the previous certification programs, Cincinnati State has announced the upcoming dates for the Institute of Social Media’s upcoming session. The certification program is a 3 day intensive social media course that covers the social media plan building, […]

• Krista Neher

Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new way to access social media is growing rapidly. 1. On average mobile users are more […]

• Krista Neher

I’ve worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and Twitter and jump in, without spending time upfront identifying their strategy or creating compelling content.  […]

• Krista Neher

You may assume that social media use is contained to only younger generations, however, these days this is not the case.  Websites like Facebook, Twitter, and LinkedIn are reporting high percentages of users from almost every age group.  With the many ways to use social media it’s no wonder everyone wants in on it. 1. […]

• Sarah

One of the great things about social media is its real time interaction with its audience.  Because of this, your fans, followers and viewers can stay up to date on what you and your company are doing.  Using social media in your marketing plan will help you build your personal relationships with your audience and […]

• Krista Neher

Many small business owners have heard about social media, are eager to get started but don’t know where to begin.  Many more have already started with Facebook or Twitter, but aren’t quite sure what they are doing, and aren’t really seeing results. I work with thousands of small business owners every year, and many of […]