Boot Camp Digital Blog

• Krista Neher

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the launch of the Fiber One 50-Calorie Yogurt from April 2009 – March 2010. Conversations Work […]

• Krista Neher

I attended the BlogWell conference in Cincinnati yesterday (You can see my live coverage of the event at the SocialMedia.org blog). In the first panel of the day, Anitra Marsh, Global External Relations manager at P&G Beauty Care shared key takeaways and learnings from several P&G Beauty case studies.  At Boot Camp Digital we did […]

• Krista Neher

Twitter is one of the social networking sites with a ton of interest and excitement, but a lot of people struggle with how to use it.  Having clear marketing goals and objectives is KEY to success in twitter.  Knowing what your marketing goals are and who you are trying to reach is vital to successfully […]

• Krista Neher

Blogging has shifted in popularity over the last 10 years.  It was all the rage a few years ago but today many businesses are more interested in Facebook and Twitter, and blogging has become less popular. I think that a blog is still one of the best marketing opportunities for many small businesses.  They are […]

• Krista Neher

Twitter, Facebook, Blogs and LinkedIn get all of the attention in social media marketing, but there are a number of other tools that can get great results that are less popular.  Leveraging these social media tools can drive sale, traffic and leads to your website or business. 1. SlideShare Slideshare is a site where you […]

• Krista Neher

Building a social media strategy is an important first step to success in the social media space.  It isn’t as simple as joining facebook and setting up a fan page or creating a twitter account. I’m currently working on a book about social media marketing and I have had the pleasure of speaking with a […]

• Krista Neher

Want some more up-to-date Facebook training for 2012? Don’t worry! We are now offering online Facebook marketing training to give access to our top-rated social media training to people all over the world! This training course is one of our Pin Point Programs, which are newly-launched 90 minute social media online classes about the hottest […]

• Krista Neher

First, for those of you who are not familiar with South by Southwest (sxsw) – dubbed “Spring Break for Geeks” sxsw is one of the must attend events for those in the digital space.  While sxsw may be best known for music and film, the interactive component brings together all the best geeks to converge, […]

• Krista Neher

I had the pleasure of speaking to a group of CIOs from The Circuit CIO circle about social media.  It was a very interesting discussion, as CIOs have some specific concerns about social media for their organizations. Some of the key take-aways that I got from the presentation were: Social Media can be your biggest […]

• Krista Neher

A new study from PEW Internet research shows that news is moving increasingly online & mobile and is getting increasingly social & participatory. The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV. Some of the most interesting stats: 92% of Americans […]

• Krista Neher

This morning I had the honor and privilege of presenting social media presented by the Emmanuel Center to members of the Over the Rhine Chamber of Commerce . As a resident and advocate for OTR, I was thrilled to see that the Chamber & the Emmanuel Center are providing such innovative programs to help local […]

• Krista Neher

Last week, Tech Crunch reported that new data released by Gigya shows that 44% of sharing online happens through Facebook, with an additional 29% coming through Twitter. (note – this data does not include email as a sharing source.  Almost half of all sharing happens on Facebook and almost three quarters of sharing takes place […]