Boot Camp Digital Blog

• Krista Neher

I had the pleasure of speaking to a group of CIOs from The Circuit CIO circle about social media.  It was a very interesting discussion, as CIOs have some specific concerns about social media for their organizations. Some of the key take-aways that I got from the presentation were: Social Media can be your biggest […]

• Krista Neher

A new study from PEW Internet research shows that news is moving increasingly online & mobile and is getting increasingly social & participatory. The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV. Some of the most interesting stats: 92% of Americans […]

• Krista Neher

This morning I had the honor and privilege of presenting social media presented by the Emmanuel Center to members of the Over the Rhine Chamber of Commerce . As a resident and advocate for OTR, I was thrilled to see that the Chamber & the Emmanuel Center are providing such innovative programs to help local […]

• Krista Neher

Last week, Tech Crunch reported that new data released by Gigya shows that 44% of sharing online happens through Facebook, with an additional 29% coming through Twitter. (note – this data does not include email as a sharing source.  Almost half of all sharing happens on Facebook and almost three quarters of sharing takes place […]

• Krista Neher

First, thank-you to everyone who came out to the Boot Camp Digital Cincinnati Open House and Ribbon Cutting Happy Hour.  We really enjoyed hosting you at the new office (and it gave us an excuse to finish decorating!), and I truly appreciate your support. We had over 60 people in and out throughout the night […]

• Krista Neher

According to Wikipedia, a flash mob (or flashmob)[1] is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.[2][3][4][5][6][7] The term is […]

• Krista Neher

According to a new survey by Microsoft, Online reputation matters more than you think. 70% of HR Professionals have disqualified a candidate due to their online reputation. Only 15% of consumers think that their online reputation matters in their job search. Yikes. HR Pros and Recruiters are actively using online reputation in assessing candidates, yet […]

• Krista Neher

When you begin crafting your social media strategy your first instinct may be to start with the sale….  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales don’t matter). The brand cycle doesn’t typically start with purchase. As you can see below, […]

• Krista Neher

I had the privilege of presenting at the AdClub career day last week.  There were about 70 job hunters in attendance – mostly new grads. I shared the presentation below on how to build your brand and reputation online.  One of the main discussion areas was around Facebook – how do you manage Facebook when […]

• Krista Neher

For those of us who aren’t into football, the superbowl is all about the ads #brandbowl #adbowl #sbads. Millions of dollars are spent (this year it was 2.6 million for a single spot) by large and small brands, with creative execution highly scrutinized by superbowl fans. This year, myself and Monika Roberts had the pleasure […]

• Krista Neher

While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter.  In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter. One of the things that I like the most about pubcon is the diversity of panelists.  In our conversations about twitter, […]

• Krista Neher

I got an email from Slideshare recapping my stats from 2009.  I speak and present at a variety of industry events on social media, branding and digital marketing, and slideshare has been a valuable tool for me to share my presentations with participants and those who were not able to make it. First, for those […]