Last week, Tech Crunch reported that new data released by Gigya shows that 44% of sharing online happens through Facebook, with an additional 29% coming through Twitter. (note – this data does not include email as a sharing source.  Almost half of all sharing happens on Facebook and almost three quarters of sharing takes place on twitter and Facebook combined.

Chart Where do you share Gigya data

What are the implications of this for your business?

If you want your content to travel – make it Shareable.

  • Include Facebook Connect (since it is the most popular place to share)
  • Have a “tweet this” button
  • Share video on sites that publish across social networks
  • Use Services like ShareThis to enable sharing across social networks.

Don’t Forget Email

While email wasn’t included in this survey, according to EMarketer, email remains one of the top ways that people share content.  Be sure to include email as a way for readers to share your content.  Email has also been shown to have higher engagement rates; meaning that people who receive content via email tend to spend more time on that content and be more interested.

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Also see articles by Marketing Pilgrim and DM Confidential.