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Jan 03 2018
It’s undeniable that video is an incredibly powerful form of content. It’s engaging, entertaining, and everyone’s viewing it. When you do it right, the results are amazing. When you don’t, they’re disappointing, at best. We’ve got social video stats to prove why it needs to be part of your digital strategy immediately, even if you’re uneasy.
If you haven’t incorporated video into your digital strategy yet, you’re not alone. For some, it feels like one of the most intimidating forms of content to tackle. If having a professional feel is paramount, production costs can grow quickly. If you’re not editing savvy, you’ll take a hit in time learning how. If you’re shy in front of the camera, figuring out what to feature on the screen while you get your messaging across can seem daunting.
Despite there being a list of reasons why it’s difficult to jump into video, if you care at all about your engagement rates, there’s only one reason you need to take the leap NOW. Instead of focusing on it being perfect, focus on the video being on-message. Instead of investing times of time and money, risking it not ever being completed, focus on getting something simple done.
Check out the Boot Camp Digital collection of videos on Facebook for examples.
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