LinkedIn has over 277 million users with 2 new members joining every second. While paper resumes continue to be replaced by LinkedIn, it is vital to optimize your profile whether you’re looking for a new job, working on your personal brand, or just opportunities to network.
You need to be on top of your game with a professional, appealing profile that attracts connections and potential employers. Unlike other networks, LinkedIn isn’t just about having a profile – tune into our LinkedIn 101 Online Training for more tips and strategies. In the meantime, here are a few things to keep in mind…
- First impression is everything. True in person and now online, your online brand and profile is the first thing people see and make quick decisions. Having a professional photo (one of only you in professional attire) is important but so is the 120 character headline. The headline is prime real estate to promote yourself and more to catch the viewer’s attention. Click here for more awesome tips to create a stellar LinkedIn headline.
- People are searching. Many spend time searching for jobs or connections on LinkedIn – so are the companies. Creating a profile with rich content and keywords for search in your summary, job descriptions, etc. is important to showing up in search results and getting noticed.
- Don’t just sit and watch – be active. Actively connecting and participating in groups will help connect with converse with like-minded people while building your credibility and growing your reputation.
Take a few minutes to audit your profile using the LinkedIn Checklist below and see how you’re doing so far. Write down some notes on areas you want to work on but also take this time to make sure your profile information is up to date.
Save this infographic – tweet it, pin it, share it, and email to colleagues who understand how important LinkedIn is and will continue to be. Taking a LinkedIn training course can help you get to the next level – join our LinkedIn 101 Online Training to learn the best practices to create a successful LinkedIn profile and put it to work for you.
For more information and to register for our LinkedIn class, visit https://bootcampdigital.com/linkedin-101-training/.