LinkedIn has over 1 billion members, and for most professionals it has replaced the paper resume entirely. It is vital to optimize your profile whether you’re looking for a new job, working on your personal brand, or just opportunities to network.

You need to be on top of your game with a professional, appealing profile that attracts connections and potential employers. Unlike other networks, LinkedIn isn’t just about having a profile – tune into our LinkedIn 101 Online Training for more tips and strategies. In the meantime, here are a few things to keep in mind…

  • First impression is everything. True in person and now online, your online brand and profile is the first thing people see and make quick decisions. Having a professional photo (one of only you in professional attire) is important but so is the 120 character headline. The headline is prime real estate to promote yourself and more to catch the viewer’s attention.
  • People are searching. Many spend time searching for jobs or connections on LinkedIn – so are the companies. Creating a profile with rich content and keywords for search in your summary, job descriptions, etc. is important to showing up in search results and getting noticed.
  • Don’t just sit and watch – be active. Actively connecting and participating in groups will help connect with converse with like-minded people while building your credibility and growing your reputation.

Take a few minutes to audit your profile using the LinkedIn Checklist below and see how you’re doing so far. Write down some notes on areas you want to work on but also take this time to make sure your profile information is up to date.

The LinkedIn Profile Checklist

  • Do you have a professional profile photo?
  • Is your headline detailed and professional?
  • Does your summary include details and rich keywords?
  • Is your contact information available?
  • Does your Public Profile URL include your name?
  • Do you have details about at least 3 recent positions?
  • Have you included your education, honors, awards, and other highlights?
  • Do you ask others for recommendations and endorsements?
  • Have you asked to be introduced to other professionals?
  • Are you participating in groups regularly?
  • Do you follow companies you may want to work for?
  • Is your profile connected with other networks and websites?
  • Are you updating your status and sharing articles regularly?
  • Are you continuously maintaining and adding new connections?
  • Want to take your LinkedIn presence further? Learn how to strengthen your professional presence in our personal branding workshop.
LinkedIn profile checklist infographic

Save this infographic – tweet it, pin it, share it, and email to colleagues who understand how important LinkedIn is and will continue to be. Taking a LinkedIn training course can help you get to the next level – join our LinkedIn 101 Online Training to learn the best practices to create a successful LinkedIn profile and put it to work for you.

For more information and to register for our LinkedIn class, visit https://bootcampdigital.com/product/linkedin-foundations/.