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Jul 08 2013
YouTube is the most popular video sharing website and the second most used search engine next to Google. With over 1 billion unique users a month, YouTube users are more engaged – spending on average over 5 hours a month watching YouTube videos.
Through YouTube marketing training, you can learn how to take advantage of what YouTube can do for your brand and how you can use it to market your business. Here are some of the most successful brands who know how to do YouTube right.
Red Bull, established in 2006, has quickly built its success in many ways, but its strong cross-channel branding has made Red Bull a social media sensation. With almost 3 million subscribers and just under 600 million views of their 3,000+ videos, Red Bull is one of the top brands utilizing YouTube successfully. A key to the Red Bull YouTube channel’s success is the quality and content of the videos uploaded. Maintaining its “extreme” tactics with the tag line “Red Bull gives you wings,” a majority of the videos show people doing unique and amazing things – implying you can do anything you put your mind to, with Red Bull.
Apple has obviously done well with branding techniques to build a strong brand loyalty. The Apple YouTube channel provides a place for followers to stay on top of Apple-related news as well as view many TV commercials. When Apple is ready to release a new product or operating system, formal introductory videos are uploaded onto YouTube to introduce the product and show the features and benefits. This channel is incredibly successful with its 1.4 million subscribers because – aside from being informational – the videos create a trusting relationship between viewers and the Apple brand.
Pepsi’s YouTube channel has 620 thousand subscribers and over 118 million video views. Pepsi’s branding technique is unique because as new tag lines and campaigns enter the market, a new stream of videos is uploaded onto YouTube as well. Pepsi’s success on YouTube comes from its consistent branding across the products, although each videos also differs slightly based on what product it is about (Pepsi, Diet Pepsi, Pepsi NEXT, Pepsi MAX). Overall, Pepsi aims to keep their audience entertained and interested.
Dove became an internet and YouTube sensation when its Real Beauty Campaign launched in 2004. Appealing to people’s emotions, Dove set out to show women that they are beautiful and don’t need to look like models seen in magazines and ads. The Dove YouTube channel has shocking videos ranging from how magazine photos are photoshopped, to an emotional comparison of how women view themselves as opposed to what others see. Through this campaign and series of videos, Dove has gained a place in the hearts of many women across the country and helped them find real beauty in themselves.
With its over-the-top comical commercials, the Old Spice YouTube channel has almost 300 million views in total and was the number 1 viewed brand on YouTube in 2011. The branded channel led to a 107% sales increase in 2011 alone and a traffic increase of 300%. Combining comedy and sex appeal, men want to be “that guy” and women want their man to be “that guy,” or smell like him at the least.
These brands have achieved huge success by marketing themselves on YouTube. With the right training and strategy, you can build up your brand too. Start with our new YouTube marketing training program – available live and online!
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