Social Networks, Speaking & Presentations

Using SlideShare to Increase Exposure and Grow Your Brand

Bottom Shape

Krista Neher

Feb 02 2010

I got an email from Slideshare recapping my stats from 2009.  I speak and present at a variety of industry events on social media, branding and digital marketing, and slideshare has been a valuable tool for me to share my presentations with participants and those who were not able to make it.

First, for those of you who don’t know, Slideshare.com is a free service where you can post and share slideshow presentations.  I speak at a variety of events and this gives me a way to share my presentations with attendees.  In addition Slideshare allows you to show a video from your blog or linkedin account.

According to Slideshare, in 2009, I uploaded 11 presentations and got:

  • 858 average views per presentation
  • 42 favorites

My presentations were also featured by SlideShare on their homepage twice (YAY!)

I was pretty shocked with these results – almost 10,000 people have seen my slideshare presentations.

What is that exposure worth?

10,000 people were exposed to my brand and ideas AND I was only sharing content that I had already created!  These were also high touch impressions – they didn’t casually see an ad for my business – they took time to look through a presentation that I created about an idea related to my area of business.

If you aren’t using SlideShare as a part of your social media brand building strategy, you may want to reconsider.

When I get speaker requests, I often send people to my SlideShare account to give them an idea of my presentations.  I also get requests from colleagues to borrow slides for their presentations (which I am happy to do and they usually give me credit).

Below is my most popular speaking presentation – given to the Cincinnati AMA on Online Brand and Reputation Management.

210-065 dumps   ,
1Z0-061 dumps   ,
300-101 dumps   ,
JN0-360 dumps   ,
70-412 dumps   ,
350-050 dumps   ,
640-692 dumps   ,
220-902 dumps   ,
000-089 dumps   ,
300-206 dumps   ,
200-310 dumps   ,
CAP dumps   ,
1z0-808 dumps   ,
c2010-652 dumps   ,
220-802 dumps   ,
642-999 exam   ,
70-488 exam   ,
74-678 exam   ,
350-029 exam   ,
70-483 exam   ,
1Z0-804 exam   ,
1Z0-061 exam   ,
ADM-201 exam   ,
CISSP exam   ,
300-320 exam   ,
300-075 exam   ,
210-260 exam   ,
OG0-091 exam   ,
200-355 exam   ,

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