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Jan 12 2015
In this edition of “This Week in Social Media,” Pinterest makes Promoted Pins available to everyone, LinkedIn expands the Publisher feature, and Pinterest creates Pinstitute.
At the beginning of the month, Pinterest officially rolled out Promoted Pins to everyone! Eight months ago, Pinterest launched Promoted Pins for a select few brands to test the new feature. After analyzing the data obtained from the campaigns, the company is ready to move forward with the roll-out.
“Results have been promising,” said Joanne Bradford, Head of Partnerships with Pinterest. Additionally, this is what the Pinterest team gathered from the results:
Early last year LinkedIn introduced Publish, a feature for users to publish long-form posts about their expertise and interests, to every member of the social network in the United States. A milestone was reached for the company as the one millionth post was recently published.
The plan is to expand the feature according to Akshay Kothari, Product Manager at LinkedIn, as he stated, “We want each one of our more than 330 million members to be able to share their insights with other professionals across the globe.” Last week the company moved forward with the plan to expand as the ability to publish on LinkedIn is now available to all members in English-speaking countries.
That now encompasses more than 230 million people around the globe who can now tell their stories, show their expertise, and share their stories. Have you written yet? Click the pencil in your status bar and give it a try.
As Pinterest continues to grow, they committed to making the social network more business-friendly. “We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing,” stated Joanne Bradford, Head of Partnerships at Pinterest. To education business users, the company rolled out Pinstitute.
Pintitute is a new program for businesses to learn how to connect with Pinners and see a return from Pinterest. Pinstitute will focus on two particular areas, creative, and measurement. As of now Pinterest has invited a select group of companies to attend the quarterly Pinstitute workshops- the first is scheduled for March. For small businesses, they are planning a series of webinars and additional online learning tools.
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