This Week in Social Media

This Week In Social Media… Facebook for the famous and Pinterest Interests

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Patrick Carroll

Jul 28 2014

Facebook releases a “save” feature, Public figures get improved fan interaction in a new Facebook app, and Pinterest builds communities with “specialized interests”.

“Facebook Mentions” App

Interacting with millions of fans is a fairly difficult task for most “influencers”, or at least for their social media managers. Facebook wants to maintain its position as the most manageable social network for the famous. The new Facebook Mentions App streamlines notifications, alerts you of press mentions, and allows you to easily interact with fans through in-app Q&A’s. Think you’re a big enough deal for the new app?

“Mentions is currently only available for people with verified Pages in the US. We plan to roll out to more countries and verified Profiles in the coming months. If you are an admin of a verified Page, you can request access to Mentions directly. If you are a public figure, you can also download the iPhone app to request access.”

facebook mentions

Facebook “Save”

Find something you like on Facebook but don’t have time to read, or want to find it at a later date? Scrolling back through your newsfeed or trying to remember who posted that ridiculous buzzfeed article can be difficult. Facebook’s new “Save” feature allows you to save content in your newsfeed to view at a later date. Facebook REALLY doesn’t want you to miss anything, so after your save it, they’re going to send reminders to your newsfeed that you have saved content waiting for you. Check out Facebook’s video below for even more details:

Pinterest: Explore specialized interests

Pinterest categories just became so much more exciting to explore. Click on a Pinterest category and now you’ll find specialized interests under each category that you can explore or follow so that you get related pins sent to your feed. This is a great opportunity for businesses to discover popular niches that their audience enjoys. Make sure your pins are being seen under the most popular categories by using descriptive and relevant keywords. pinterest specialized interests


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