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Jul 23 2012
I posted this on Facebook a few days ago and it received a variety of comments, so I thought that it might make for interesting discourse on our blog. There are no clear-cut answers about how companies should respond to potential issues on social media, and there were some differing opinions on my Facebook post, so I thought I’d let you weigh-in.
A quick look at the comments shows that a number of people thought it was insensitive for them to leave the post up. While it appears to generally be acknowledged that the post was initially innocent, but turned out to be poorly timed, Pepsi seems to have ignored the potential issue.
So, here is the question for you….. what do you think Pepsi should do? Should they leave up the post? Take it down? Add a post apologizing? Something else?
What are the potential risks of your suggested solution?
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