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Email Marketing: Foundations Course Outline
- Why businesses use email marketing.
- How email marketing drives customers through the marketing funnel.
- The average return on investment for email marketing.
- How to move people through the marketing funnel with email marketing.
- The watch-out in using email marketing to generate awareness.
- Examples of email marketing at each stage of the marketing funnel.
- Trends for successful email deliverability.
- Trends in email personalization.
- Trends in email engagement.
- What the CAN-SPAM Act is and how to send emails without violating it.
- What the GDPR is and how to send emails without violating it.
- Tools email providers use to support these regulations.
- Steps to building an email plan.
- How to apply the email plan steps to your business.
- The anatomy of an effective email.
- The basics of building a list.
- Factors that influence email open rates.
Course Description
Email Marketing: Foundations for Business is a beginner course. You’ll learn how and why businesses use Meta email and the foundations of building and executing an email marketing plan for your business.
Email is one of the most effective forms of marketing, and businesses doing it right are getting big results. In this foundational course, you’ll learn how to strategically approach email marketing to build a list, create content that interests them, and entice them to take actions that align with your overall business objectives.
This course will show you the importance of email marketing, including how and why businesses use it to deliver results. We’ll dive into how email fits into your marketing strategy and the different stages of the marketing funnel it can impact.
You’ll learn the latest trends in email, including deliverability and how these trends impact current email campaigns. We’ll also cover current email legislation and regulations and how they impact your approach to email marketing.
We’ll cover a proven, 8-step method to building a comprehensive email marketing plan from strategy to measurement. Finally, you’ll learn the foundations of executing a strong email marketing campaign.
At the end of this course, you’ll be prepared to strategically harness email to grow your business, with a foundational understanding of strategy, execution, planning, and best practices.
This interactive course includes an Email Marketing Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate the importance of email marketing.
- Integrate email marketing into your business plan.
- Define your strategy for email marketing.
- Identify trends in email marketing and how they impact results.
- Apply email regulations to your execution.
- Create an email marketing plan.
- Include best practices in email plan execution.
Resources
- Email Marketing QuickStart Guide
- Email Marketing Action Planner
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