Since I’ve written a lot about Visual Social Marketing, you can probably guess that I’m pretty big on Instagram. Instagram is one of the fastest growing social networks and the community on Instagram is highly engaged. That being said, if you invest a lot of time on creating great images for Instagram, you may want to get more bang for your buck.
The good news is that you can repurpose your Instagram photos across social media to get more visibility from your investment in creating great images.
Here are some ideas of how you can get more out of great images.
1. Cross Post to Other Social Networks
Crossposting to other social networks is the obvious way to get more from your photos. I use IFTTT (if this than that) to automatically post my Instagram photos to Twitter and Facebook. Using IFTTT to post means that they will show up as organic images on Facebook and Twitter. For example, if you post through Instagram the image will show up in Twitter as a link, however by using IFTTT your images will show up as organic Twitter images, which gets them more visibility on Twitter.
2. Use Them as Marketing Assets
We use our Instagram photos as marketing assets in a few different ways. We’ll sometimes use them in blog posts, but we also recently used them as the cover image for our Facebook page. Many businesses use their Instagram photos on their homepage, or even in their other advertising materials. Keep your Instagram images in mind for all of your marketing.
3. Create a PowerPoint Presentation for SlideShare
Slideshare is a great social network and many of my presentations on slideshare have thousands of views. Consider your Instagram photos as individual slides. For example you can create a powerpoint of 15 Inspirational Quotes with 15 Instagram photos. Our goal is to create one of these every month. This is a great way to easily create more content from your initial images.
4. Create an Animoto Video
Video is hot right now – especially short videos that can easily be uploaded to multiple different channels. Animoto allows you to create a simple video from a number of images, or if you want more control you can use iMovie or other video editing software. Create a quick video to share your best images in a compelling way.
5. Add Them to Your Website
Add the images to your website or blog. If you use wordpress there are plenty of plugins that you can use for this. Add your best Instagram photos to your website as a visual way to connect with your customers.
6. Pin Them to Pinterest
You’ll want to do step 5 first, and add the images to your blog or website (so that you get the traffic from Pinterest clicks). Add all of your images to your website and then every week pin them to different boards on Pinterest. Quotes and other images are great for Pinterest, so this is an easy way to create great Pinterest content and drive traffic back to your website.
7. Create a Blog Post with Your Best Ones
Every month, create one blog post that highlights your best Instagram photos. If you can’t do #5 (or find it too difficult) then you can use your blog as a way to get the images on your website (and then later pin them to Pinterest).
New data from a BrightLocal study shows that over 75% of businesses say that online marketing is effective for their business. Are you part of the 75% getting results? If not, you may be missing out. When it comes to online marketing and social media, you can’t afford to fall behind – or your competition will get the edge.
Not only are most businesses getting results, but they are planning to increase their spending this year. Also surprising is that most of them handle internet marketing in-house. This is somewhat surprising since there are so many SEO, Internet Marketing and Social Media Marketing companies out there. At the same time, many small businesses aren’t spending enough to justify hiring an agency or consultant, with most spending under $300/month.
What blows my mind is that most businesses are getting results from social media while spending under $300/month and doing it themselves.
In order to really achieve results like this, businesses must:
Prioritize online marketing
Learn the essentials
Optimize and improve
A third of businesses spend most of their budget online.
This doesn’t surprise me because small businesses can easily get started online with small budgets. For many forms of traditional marketing like advertising you typically need bigger budgets to have an impact.
75% of businesses say internet marketing gets them customers
Most of the business surveyed get real results (attract customers) to their business.
So What Channels Work?
Strangely social media wasn’t included as an option (although arguably, social media would be included as a part of word of mouth)…. Apparently the survey was more focused on traditional online marketing channels vs social media. Interestingly, most online marketing out-preformed traditional marketing.
In this edition of “This Week in Social Media,” Pinterest makes Promoted Pins available to everyone, LinkedIn expands the Publisher feature, and Pinterest creates Pinstitute.
Promoted Pins Now Available to Everyone
At the beginning of the month, Pinterest officially rolled out Promoted Pins to everyone! Eight months ago, Pinterest launched Promoted Pins for a select few brands to test the new feature. After analyzing the data obtained from the campaigns, the company is ready to move forward with the roll-out.
“Results have been promising,” said Joanne Bradford, Head of Partnerships with Pinterest. Additionally, this is what the Pinterest team gathered from the results:
Promoted Pins perform just as good and sometimes better than organic Pins. Brand advertisers achieved about a 30% bump in earned media (free impressions!) from their campaigns. That’s from people who saw a Promoted Pin and thought it was good enough to save to one of their own boards.
Promoted Pins perform long after a campaign ends. Since Pins are evergreen and last forever, we often saw an extra 5% bump in earned media in the month following the end of a campaign.
Brands both in and out of our core categories found success. From financial services to food to auto, brands from a wide array of industries saw results.
Auction-based Promoted Pins (CPC) are seeing success, too. Many of our self-serve beta partners are seeing major gains in traffic and impressions. We’re still making tweaks to the product and want to make sure we get it just right before we roll it out to all businesses.
LinkedIn Expands Publishing
Early last year LinkedIn introduced Publish, a feature for users to publish long-form posts about their expertise and interests, to every member of the social network in the United States. A milestone was reached for the company as the one millionth post was recently published.
The plan is to expand the feature according to Akshay Kothari, Product Manager at LinkedIn, as he stated, “We want each one of our more than 330 million members to be able to share their insights with other professionals across the globe.” Last week the company moved forward with the plan to expand as the ability to publish on LinkedIn is now available to all members in English-speaking countries.
That now encompasses more than 230 million people around the globe who can now tell their stories, show their expertise, and share their stories. Have you written yet? Click the pencil in your status bar and give it a try.
Pinterest Announces Pinstitute
As Pinterest continues to grow, they committed to making the social network more business-friendly. “We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing,” stated Joanne Bradford, Head of Partnerships at Pinterest. To education business users, the company rolled out Pinstitute.
Pintitute is a new program for businesses to learn how to connect with Pinners and see a return from Pinterest. Pinstitute will focus on two particular areas, creative, and measurement. As of now Pinterest has invited a select group of companies to attend the quarterly Pinstitute workshops- the first is scheduled for March. For small businesses, they are planning a series of webinars and additional online learning tools.
Receive these bi-weekly updates right to your inbox:
If you are new to Facebook advertising (or boosting posts on Facebook) you may be new to figuring out how to be sure that your images meet the 20% rule on Facebook.
What is the 20% Rule with Images?
First, if you aren’t planning to advertise on Facebook, it doesn’t matter to you. The 20% text rule only applies to boosted posts or ads.The 20% rule states that only 20% of your image can be text. If the image in the post you want to boost has more text, your ad will be disapproved by the Facebook advertising team.
How is 20% Text Calculated?
The 20% text is calculated using a grid system. Basically your image is chopped up into a grid, and no more than 20% of the grid squares can contain text. There are 25 grid boxes, so no more than 5 can contain text. ONE WORD OF CAUTION: A logo that includes text is often counted as text vs. an image. You can see this in the bottom example, where the logo is counted as text.
What should you do?
Be sure that your text is contained into a small portion of the image so that you can pass the 20% text rule. Most brands find that they can still convey their message by strategically placing the text in a corner or specific section of the image vs. spreading it throughout the image.
How can you check your images?
There are a few different ways to check your images. Fortunately, Facebook offers a tool that is easy to check called the grid checker https://www.facebook.com/ads/tools/text_overlay — simply upload an image and Facebook will show you the grid. You can easily determine how many of the blocks contain text.
Tis the season…. for New Years resolutions that are just a quickly created as they are broken.
I heard on the radio recently that the top goals that people have for 2015 are to eat better, exercise more and lose weight. (Side note: I think that all 3 of these are perpetually on my “Things I Wish I Had Time For” List).
That being said, I’ve already signed up for a personal trainer this year (and signed a 1-year contract) and I’m meeting with a nutritionist next week to get expert advice on exactly what I should (and shouldn’t) be doing. I’ve read fitness magazines for years and generally have a decent idea of what good (and bad) nutrition looks like, but I decided that if I’m serious, I need to invest in the support that it will take to help me reach my goals.
Many studies show that when you have a plan in writing and support from other people you are significantly more likely to succeed.
What does this have to do with social media?
When it comes to your career, you also need to continuously invest in yourself if you want to continue to be successful. Education and professional development aren’t one-time things — if you want to stay relevant (especially now) you need to be prepared to constantly learn and evolve.
In social media, that means reading industry news, following smart thought leaders that you respect, attending conferences, joining webinars and participating in training. If you want to stay on the cutting edge, you’ll need to work at it.
That is why I created the “Social Media Diet” – your “diet” to social media education. Whether you are a beginner or advanced social media marketer, we can all benefit from sharpening our skills. The idea of a “diet” may sound like a turn-off (how many times have we all tried and failed at diets?!?!?!) but the idea is that you need a plan for yourself and your education.
One of my personal goals this year is to invest in training and coaching for myself to super-charge my professional development.
Use this as a guide, or create your own, but either way – build and commit to a personal development diet for yourself this year. Better yet, as a friend, coworker or boss you help hold you accountable to skyrocket your success.
In this edition of “This Week in Social Media,” we talk about Twitter adding the ability to view mobile analytics, Pinterest finally adds the ability to edit multiple Pins at one time, and Google+ enhances your videos.
Mobile Tweet Analytics
Last week Ian Chan of Twitter announced on his personal Twitter account that his team rolled out Mobile Tweet Analytics. While this information was always available on the Twitter.com, it will now be accessible through your mobile device using the official Twitter App.
You can now see metrics like how many people saw your tweet, clicked its link, expanded it, or viewed your full profile because of it. Now that this information is available to you on-the-go, you can instantly see how your tweets measure up. Maybe that tweet you posted several hours ago was only seen by 15% of your audience.
With that information available, you could send out another tweet to drive traffic, conversions, or even awareness. Just think about the possibilities you now have with getting real-time results anywhere.
As of now only the iPhone has the ability to access the new feature with more devices becoming available soon.
Move More Pins!
Up until now if you wanted to move, let’s say 20 Pins, you would have to do so, individually. As you can see, this can be a tedious process that could take you awhile to complete. At last this will be a thing of the past. One in which you can tell future employees of the hours you spent moving Pins to new boards.
Just this month Pinterest added the ability to move multiple pins, up to 50, at one time. So now if that recipe board of yours is getting a little unmanageable you could split them up, and give your dessert recipes their own board.
The new editing ability gives you the option to move completely or copy Pins to different boards. Additionally, you can delete numerous Pins at one time.
The latest update will be rolling out to businesses now and should be completed soon. With that being said, will you think change your board strategy?
Videos Will Be Better With Google+
With so many people taking videos, especially now more than ever with their mobile devices, sometimes the videos don’t turnout with the quality we wanted. That is going to be a thing of the past thanks to a new update with Google+. Starting on December 19th, when you upload a video to Google+ you have the ability to make your videos look and sound better.
Here’s how it works:
Use Auto Backup to securely store the videos you shoot.
Google+ will automatically analyze picture and audio quality. For best results make sure, you have Auto Enhance turned on.
When we think we can make improvements, desktop Web users will see a banner asking whether you’d like to preview enhancements.
The preview will show an instant side-by-side comparison so you can choose to apply changes or stick with the original.
In addition to the videos that Google+ suggests enhancing, you can choose to apply Auto Enhance to any videos you’d like:
In Google+ on Mac, Windows, Linux and Chrome OS, open a video, then choose More->Auto Enhance.
In Google+ Photos app on Android, open a video, tap the overflow menu, and then tap Auto Enhance.
Receive these bi-weekly updates right to your inbox:
In this edition of “This Week in Social Media,” we talk about Facebook launched two new updates with Facebook Trending for Mobile and Interest Targeting, and Slideshare introduces Analytics to all users.
Facebook Trends Lands On Mobile
In January Facebook launched “Trending” on the desktop version (right-hand column) of the site. Trending was introduced to help people discover timely and relevant conversations about the news that they care about the most. Last week it was announced that “Trending” was making its way to mobile devices.
With the latest Facebook App update when users click on the search icon (magnifying glass) you will now see “Trending” below your last several searches. Now, when you tap on a topic in Trending, you’ll see conversations organized in up to five different sections:
Articles shows you how news organizations are covering the story.
In the Story shows you posts from people who are part of the story.
Friends and Groups shows you what people in your network are saying.
Near the Scene shows you posts from people near where the story is unfolding.
Live Feed shows you a real-time stream of reactions from people around the world.
The way Trending topics are selected for users has not changed from the desktop version. It uses the same algorithm to determine which topics are relevant to the individual users. The update is available for Android users now with iOS and other countries coming soon.
Interest Targeting With Facebook
One of the more exciting updates that Facebook introduced recently is Interest Targeting. The new capability gives Page admins the option to target individual posts to specific users. Very similar to running a Facebook Ad, you can now select “Interests” to determine which users see a particular post.
In the example to the right BuzzFeed is posting an article about Boy Meets World. They are targeting users based on “Girl Meets World,” “Television,” and even “Friendship” to reach people who might find this article useful. By using specific interests you can make your posts more relevant to users who have added those particular interests to Facebook. With Page reach decreasing, this could be a way to make ensure your content is getting in front of the correct people.
This update is available right now as long as your Page has enabled the Targeting and Privacy setting and is currently only accessible on the desktop.
Slideshare Rolls Out Analytics To All Users
One of the best ways to increase website traffic and overall SEO is by using Slideshare presentations. Last week the company announced that all users will now have access to the analytics dashboard. The update will give users deeper insight into the effectiveness of your content.
Geographical distribution, traffic sources, and timing are just some of the new ways you can track the overall effectiveness of your Slideshare presentations. Additionally, you will see an improved view count accuracy as bot (web crawler) views will be removed. Now you can create powerful, and relevant content that your audience wants to see.
Receive these bi-weekly updates right to your inbox:
I’m excited to share that we have officially moved back into OTR (Over-the-Rhine). After spending a year and a half in Norwood, we are excited to be back in the heart of the action in OTR. As a resident myself, it is great to be back in a growing neighborhood with many other agencies and start-ups (not to mention tons of great lunch spots).
Check out the pics of our sweet new space (and the move). In January we’ll be planning an office warming party so our Cincinnati friends can stop by and visit.
The move was slightly painful – we had more stuff than we realized and our new space is on the 4th floor (plus a 5th floor loft) with NO ELEVATOR. The plus side is that we are all in great shape!
With 2015 right around the corner, Boot Camp Digital is excited to announce our 2015 schedule for our popular 2-Day Social Media Boot Camp. In 2014 we had visitors from Haiti, Canada, South American and as far away as Indonesia. Based on popular demand (many of our workshops sold out) in 2015 we are expanding our offering and including new cities!
In 2015 we’ll have workshops around the United States – don’t miss this opportunity to invest in yourself and take your social media knowledge to the next level.
Our Boot Camp is different than other training programs because:
We maintain a small and intimate setting – this isn’t a mega conference with hundreds of people
Krista will get to know your business and you’ll have the opportunity to ask specific questions
This is a comprehensive workshop where we cover social media from start to finish
You’ll leave with a clear action plan to put what you’ve learned into action
You get tons of additional resources to extend your learning
Our participants come from a wide variety of organizations including B-to-B, NonProfit and B-to-C businesses. We’ve hosted everyone from small business owners to large multinational organizations.
We’ve received rave reviews from participants from companies including: P&G, Macy’s, GE, Georgia Pacific, NASA, Capital One, Verizon, KickStarter and more. Don’t miss this opportunity to join us for an amazing experience with our proven social media training model.
This year, I’ve helped thousands of businesses with their social media marketing, and there are some common themes in the mistakes that businesses are making. Social media is tricky and many business professionals haven’t taken the time to really think through their social media strategy. They just start doing. The decision-makers don’t understand it well and the implementors haven’t really had time to go in-depth to be as strategic as possible.
Here are the 5 biggest social media mistakes that you are probably still making:
1) Your Content is Totally Boring
This is probably the biggest one that I’ve seen this year. More advanced companies have a plan for social media and have figured out their content strategy, however the stuff that they actually post is just really, really boring. If you want to stand out online you have to be really interesting.
How to Avoid It: Spend 5 extra minutes on each post to make it as interesting as possible. Get inspired. Do some research. Don’t just post.
2) You Don’t Have the Right Resources
Do it right or not at all. Get the right resources in place to give yourself a good shot of being successful. I see this problem on both ends. Many businesses don’t have enough resources to be successful — it is 5% of someones job to quickly post something to Facebook a few times a week. At the same time, other businesses invest tens of thousands of dollars to have an agency run their Facebook page, which will probably never generate tens of thousands of dollars in sales to generate ROI. Really think about what your goals are and the right resources.
How to Avoid It: Step back and think about what success looks like for you, and realistically how this fits with other marketing investments that you could make. Resource it based on what you need to be successful.
3) You Ignore Analytics
I gave a presentation recently at a trade show and there were about 200 business in the audience and 90% of them were on Facebook. When I asked “Who has seen a decline in their reach on Facebook in the last 2 years?” only about 2 people raised their hands. All studies show that Facebook reach is declining – the real issue was that none of these people actually looked at insights with any regularity. They had no idea that their reach had declined 50% or more.
How to Avoid It: Schedule monthly maintenance for your social networks. Once a month look at analytics and build a plan to learn and improve.
4) You Don’t Know Which Social Networks to Spend your Time on
This is a big one – lots of businesses, from startups to Fortune 500 have a hard time figuring out where they should invest and spend their time. It is difficult to determine if a newer social network like Instagram or Pinterest is worth your time and attention. What surprises me though, is how businesses make decisions about new networks. Some jump right in without really having a plan and others refuse to do anything new because they don’t have the resources.
5) You Don’t Stay Up-to-Date Enough to Improve and Revisit Your Strategy
Many businesses create a strategy that makes sense initially, but they never revisit the strategy. They don’t stay up-to-date on social media news to make sure that they always have the most up-to-date information to build their strategy from. For example, as Facebook has reduced organic reach you need a paid component to your plan if you really want to reach people. If you aren’t paying attention and constantly improving, you won’t get to where you need to be.
How to Avoid It: Invest some time to stay up to date. Our social media training diet suggests how to build a personal learning plan for yourself so that you continue to be on the leading edge of social media marketing.