Why Getting Your Social Media Certification Can Help Land Your Next Job

For the longest time getting certified in any number of subjects, has required a lot of money and time. Two things that most job seekers do not have readily available. That has changed in the last few years, even more so in the digital marketing industry. With many recruiters looking at additional certifications in addition to degrees, earning a social media certification can be a huge benefit in the eyes of any employer.

Earn Your Social Media Certification Today!

How is having your Social Media Certification valuable you ask?

Simple, with the advent of social media many businesses, realize the power of connecting and engaging with their audience. The only problem is many companies don’t know how to manage their own social media accounts let alone their business accounts. That is where you can set yourself apart from the competition, and provide a true value to any organization even if you are not seeking a social media manager role.

It is becoming almost a common occurrence to see someone in the news for a comment they made online. These type of updates can not only cause them to lose their job, but also cost their employer negative feedback. No company wants that type of publicity. Having a social media certification could show recruiter that you know how to conduct yourself online. Depending on the position that you are applying for, being able to act in a professional manner online might be a necessity of the job.

Being Social Media Certified means more than just posting

But I already use Facebook, why do I need a certificate?” This is one of the more common questions that we get asked. The answer, believe it or not, is more intricate than you would think. Just because you know how to use Facebook does not mean you know how to build and execute an effective social media strategy. That is where our Social Media Certification course comes in to play.

Our Social Media Certification Program is available online, for you to take at your own pace. Unlike other programs, we don’t set a timetable for you to complete the course. We know that your time is valuable, and for that reason we do not want you to rush through the course. With that being taken into consideration, we have built our online social media certification course so that you can complete it in as little as 30 days! Yes, you can become certified before you land your next job.

That was not even the best part about our social media certificate, for a limited time we are offering an additional savings of $200 off! Now is the time for you to become social media certified!

Social Media + Public Relations – Live From Pubcon!

Today I had the pleasure of moderating a panel on Social Media PR at Pubcon.Social Media PR at PubCon with Lisa Buyer and Melissa Fach Lisa Buyer, a good friend, CEO of The Buyer Group and author of Social PR Secrets shared some amazing tips, tricks and things to think about:
  • One Tweet can make or break you. Personally or for your company. Carefully consider everything that you post.
  • PR Communications is Changing – there is a social PR revolution.
  • New PR is based on RELATIONSHIPS (just like old PR)
  • It is a combination of audience and content
  • Create content to 1) Help them 2) That they like 3) That they need
  • 84% of people use social media to follow news
  • Social news posts with images drive 44% more engagement
  • 65% of searches start on a smartphone
  • 64% of people use social to share and recommend news
  • The best words to share on Twitter “Follow, Free, New Blog Post, Please, Post, How To, You” that people retweet
  • Running a contest — Use “Winner, Win, Winning, Events” Don’t Use “Contest, Sweepstake”
  • Questions work well on Facebook (there is an infographic on this on Sprout Social)
  • Social Chats are the new talk shows
  • Speak visually – use Emojis
  • Use random acts of Kindness to make people love you ;-)
Tip From Melissa Fach:
  • Have core values and use them to connect with your customers
  • Publicize your values and live up to them!
  • Don’t be defensive
  • TAGFEE is their guiding principle:Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible.
  • If you make a mistake, own up to it quickly
  • Be honest and real
  • Every decision you make should be guided by your principles
  • Building Your Team: Experience is crucial, understand the different social networks, care about people, have similar core values
  • Go the extra mile to make people happy — find people who will do right by your brand and protect you
  • Your community team members are your brand guardians
  • Have a plan and strategy for different issues that may arise
  • Reduce support tickets
  • What is best for the person – you are talking to humans – help them. They deserve respect (even if you don’t agree)
  • Validate peoples feelings – don’t be defensive
  • If people are VERY ANGRY take the conversation offline
Tips for LinkedIn - Use these words on your profile

This Week in Social Media… Vine, Atlas and LinkedIn all launch huge updates

This week in social media, Vine gets the long-awaited features that it’s users have been begging for, Atlas is re-launched and is incredible, and LinkedIn adds a useful feature for power users.

Atlas Facebook Relaunches Atlas

Atlas, an advertising tool being tested by some of Facebook’s largest advertising partners, allows digital marketers to track online activity across multiple devices and even into the real world. This is a huge step for digital marketers who struggle to prove the effectiveness of online campaigns for driving in-store sales. Facebook calls this new development “people-based marketing”. Is it as creepy and intrusive as it sounds? Yes. Cookies don’t work on mobile and following users across devices doesn’t work. Facebook has solved that problem and taken it one step further, by tracking you all the way to your offline activity. Again, this is amazing data available to big digital media spenders, but it is getting a little creepy for the consumers.

Get the low-down from Facebook’s most recent post about Atlas.

LinkedIn Reveals More Data on Profile Views

Find out what LinkedIn activity is actually helping you build your network… LinkedIn has added deeper insights into who has viewed your profile that will help you be more efficient and effective when using the largest professional social network. The new feature is described in their latest update, “…in addition to seeing who is looking at your profile, you can see which actions you took that led to that specific increase in engagement”. Tracking how your LinkedIn activity leads to profile views will give users actionable data for improving their LinkedIn interactions and expanding their network. So far, it looks to only be available to LinkedIn premium users with the intention of expanding to the entire LinkedIn population.

Vine Update Allows Uploads, In App Editing

Vine’s latest update has added a long-awaited feature: video upload. For years, Vines had to be created through the app’s camera and offered few editing options for the most creative users. This most recent update not only added the upload feature, but also included extensive video editing capability to give Vine users complete control of chopping and editing their 6-second clips.

As Vine becomes more versatile, look for bigger brands to step up their presence on the visual social network. Check out the video below for an in-depth look into the new features.

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Our Social Media Training Process [Infographic]

Boot Camp Digital Training Process The keyword that describes our social media training is CUSTOMIZATION. Our programs are created to meet your exact needs so that they’re engaging and effective for your entire team. Learn about our custom corporate social media training process below.


Discovery Meeting

Establish the purpose of the training, the audience, the current knowledge levels, the scope and the length of the training. Learn about your business, industry, and organization.

Establish Learning Objectives

Determine the desired post-training performance and establish learning objectives.

Deploy Digital IQ Test

Assess the organization with our digital IQ test. Analyze knowledge levels & interest areas.


Determine Design Strategy

Determine the structure and duration of the program, as well as the delivery approach for the program.

Establish Training Method

Establish the balance and mix of learning methods including participation, activities, application and instruction.

Develop Outline for the Program

Create the outline for the training program including topics to be covered, depth of coverage (strategic/tactical/executional).


Create Customized Presentation

Determine the structure and duration of the program, as well as the delivery approach for the program.

Develop Industry-Relevant Examples

Establish the balance and mix of learning methods including participation, activities, application and instruction.

Build Supplemental Materials

Create the outline for the training program including topics to be covered, depth of coverage (strategic/tactical/executional).


Prepare Trainers

Review all materials, practice presentation, create supplemental presentation notes and plan for activities or interactive segments.

Deliver Training

Deliver the training program. In the event of multiple session delivery, program will be adjusted and improved based on initial delivery.

Evaluate and Track Results

Evaluate the effectiveness of the training program. If applicable, track results in on-the-job performance.

Our programs are designed to educate, empower, and build the digital capability of your organization. From 1/2 day sessions to week long seminars, we’re able to increase the digital fluency of your organization and help you deliver results. Make your next training program more effective than ever with our custom social media training options.

The Social Media Boot Camp: Miami

There are 1000 different reasons you should join us in Miami, Florida for the 2-Day Social Media Boot Camp… Here are just a few:

  • Learn from a company that has taught some of the most innovative organizations in the world!
  • Learn more than just social media… We’ll talk Internet marketing and integrating social media as part of your overall strategy.
  • Our social media workshops are action-oriented so that you leave with ideas that you can implement right away.
  • Visit an amazing city (Coral Gables, Florida) and discover the next steps to growing your business or improving your organization social media presence.
  • Get our amazing online training so that you can continue to learn and grow your expertise.
Join the social media seminar that is sure to educate, entertain, and motivate you to get your social media marketing in shape!

Learn More Here

Using the power of social media to market a city

Nicole Ball and Stacie Dastoor of REDI Cincinnati present “It Takes a Village to Market a City: The power of social media and influencers.” The discussion highlights what the REDI Cincinnati team has accomplished over the the past few months to attract new companies, create jobs and to help the existing businesses in the region. During the breakout session at D2 Cincinnati, they showcased how they used social media, digital presence, and influencers from a very different perspective to highlight the Queen City.


How do you attract companies from around the world to a town in the Midwest? It’s not necessarily about the location of your city but more about what does the city offer companies that are looking to relocate. Cincinnati has many unique features and qualities that many other cities just cannot provide.

REDI Cincinnati at D2 Cincinnati

More Than A Midwest Town

The goal of REDI Cincinnati is to show potential companies why moving to a city in the Midwest is beneficial. Even with a small budget and team, REDI Cincinnati was able to use several different types of marketing tactics to create a strategy to reach and engage with their target audience.

The following methods were leveraged to get their message out to clients:

  • Traditional media/research
  • Earned and owned media
  • Social Media
  • Partnerships
  • Influencers
  • One-to-One Conversations

Using these methods, REDI Cincinnati was able to get the message across to key contacts getting them to commit to visiting the city. By partnering with local companies, they were able to give a tour of the city that highlighted what Cincinnati has to offer to their client’s companies. The results from the visit were successful as two immediate projects leads our currently being worked on with one more on the way.

What’s Next?

In conclusion, REDI Cincinnati leveraged their partnerships to show a group of potential companies looking to relocate, what Cincinnati has to offer. This tour was informative, and fun that built long-term relationships and landed two leads that will bring new jobs to the region.

The goal now is to replicate the process, refining and improving it to produce more results with future campaigns. These same tactics can be used by companies of any size to draw talent from not only across the country but also the world.

This week in social media… More changes in your Newsfeed, Twitter Ads, and Slideshares

Newsfeeds Changes, Again

Seeing more trending topics in your Newsfeed? Facebook’s most recent newsfeed update is giving posts related to a trending topic a higher ranking in your feed. And with the obvious goal of providing the most timely and relevant content to your newsfeed, Facebook will also be measuring the rate at which posts receive likes, and not just the overall number of likes, when deciding whether or not to show you a post.

trending topics

What does this mean for your business page? Facebook says this update will apply to pages as well, so post often about trending topics (related to your page) in order to see higher engagement. Also expect that posts receiving little attention early on won’t turn the tables and go viral.

Turn Your Slideshares Into Animated GIFs

Sharing slideshares just got a lot more exciting. The new tool GIFdeck.in allows you to take the URL of your slideshare and instantly turn it into an animated version of your presentation in the form of a GIF. You can even determine timing between slides and size of the GIF.

Here’s our first test:


Twitter Improves Audiences and Ad Targeting Tools

Twitter is now letting you use more data to find your customers on Twitter. Basic retargeting from your website is just a small part of what Twitter Ads can do for you. In a recent blog post, Twitter released details of their newest improvements to “tailored audiences”: “To augment the total reach of tailored audiences you can create using your customer info, you can now build audiences using mobile phone numbers in addition to email addresses.”

As an added bonus, once you’ve built your audience, you’ll have the opportunity to take advantage of the new feature “look-alike” targeting. This will allow you to target Twitter users who are similar to your audience. Twitter continues to expand its ad platform and is doing everything in its power to make its targeting tools as powerful as Facebook’s. If you haven’t yet, dive into ads.twitter.com to check out some of the features.

Twitter Updates Profiles on the Iphone

“This is our biggest update to profiles to date, and we hope you enjoy what’s new. Featuring a fresh design, the updated profiles focus on your bio, Tweets and photos, making it easy for you to get a glimpse into the people you care about on Twitter.”

Why should you care? This new update puts a stronger emphasis on your profile and recent activity. Do a quick audit of your photos and bio to make sure your profile is looking sharp.

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Refresh your business blog: 3 post types that you’re forgetting to use

Refresh your blog

Whether you have an intern or an entire content team managing your blog, your content calendar can get stale. Most blogs fall into the trap of posting the same types of content over and over. It’s easy to reuse the same format, and we’re comfortable with familiar post types, so our blogs can easily lose all sense of creativity.

Personal and Inspirational Posts

People love gossip, reality, TV, and reading your diary… Some of the most popular and lucrative blogs are glorified journals with high-res pictures. People want to know more about you; they want to feel like they’re getting an exclusive look inside. Of course, this style of posting doesn’t apply on a daily basis to most business blogs, but just think about how a peek into your organization could humanize your blog/business and how that can build relationships. Don’t be an over-sharer, but don’t be afraid to let your audience in, especially if you can inspire them with a great story.

This post-type works in almost any industry, from B2B to the local Taco joint


“How our Canadian employees are celebrating Thanksgiving.”

“The heartwarming story behind Chef Jean’s new tapas menu.”

In-depth analysis

What sometimes happens with content creation is a focus on volume rather than quality and depth. Often times our content creators have other jobs, like running a business, and don’t have time to create New York Times-worthy articles. Taking the time to step up your game and offer up something of real value is a great way to refresh that stale B2B blog.

This type of post is great for B2B companies that want to showcase their expertise and grab the attention of a specific industry. Find a niche that will LOVE the topic and really dive into the details.


“Turning 30% of e-mail opens into an in-store visit.”

“How to boost product page shares by 30%, and the ROI that follows.”

Super-Targeted Posts

Another trap that we fall into as content creators is making content that appeals to too large an audience. If your goal is to include everyone, how can you really impress anyone? Not every post needs to have a small targeted audience, but adding super-targeted posts into your content calendar each month will let you command the attention of specific niches you’re seeking.

While these niche posts may not initially have massive reach, they are generally more effective at driving interest and action.


“How to charge for social media marketing services.”


Let us know how you’ve stepped out of the box and seen results. What types of posts are you hoping to publish more of in the future?

Learn more about Blogging for Business in our individual training programs

Twitter Marketing Strategy [Infographic]

Twitter Marketing Strategy Copy


Understand what hashtags are popular in your industry and how they are used. Learn how your audience is interacting on Twitter. Is there a particular way they talk to each other that should be noted? Are there easily identifiable interests or types of tweets? Finally, what are your competitors doing right, wrong? Are there strategies that you want to emulate or failures that you’ll be trying to avoid? Take note!

Define your goals

These are a few goals that Twitter may help you accomplish. Define yours by looking at your overall business marketing goals and choosing a few that Twitter will be best at serving.

  • Advertising and building awareness
  • Customer service
  • Building and engaging an online community
  • Driving action such as sales or store visits.

Build your Twitter plan

Who will post what and when will they post it? Determine when your audience is online and the types of tweets you’ll be sending them. From Twitter cards and ads to photos and basic text, there are countless ways to send tweets. Keep a variety in your rotation to keep you and your audience interested.

Connect with users

  • Follow, retweet, mention, reply
  • Engaging is more important than sharing
  • Always use hashtags
  • Take advantage of Twitter at Live events

Stick to the plan

Insure timely responses and relevant tweeting. Continue to build your community by engaging with your audience. Don’t get spammy.

Measure. Track. Adjust

Use tools like Hootsuite, Buffer, or Sprout Social to measure your results. Are you achieviing any of your goals? Is your activity delivering ROI?