Announcing SEO 101 Online Training: Understanding SEO (Search Engine Optimization)

SEO - Google Search ResultsSEO (Search Engine Optimization) is one of the most difficult things to understand but it’s not going away. Whether you are familiar with the term or a complete novice, developing a strong strategy to improve your SEO is vital for online success.

SEO is important for every company – it doesn’t matter if it’s an established business or a fresh startup, it affects your website traffic and online presence as a whole.

We created this class to answer the looming questions you have about SEO – what is it? Does it matter?

Here are a few facts to keep in mind…

  • The total of average click through rate for the top 10 results in search is 208% – users click more than twice on the first result page
  • 93% of online experiences begin with a search engine
  • Google owns 65-70% of the search engine market
  • 70-80% of users ignore ads and search organically
  • 95% of search traffic is solely on the first page results

In our upcoming SEO (Search Engine Optimization) 101 Class: Understanding SEO, we will give you the tools and skills you need to understand SEO, research keywords and search data, create an effective strategy, and more! In this SEO 101 course, you will learn exactly how to:

  • SEO101Understand search engines and the factors that influence search rankings
  • Create a step-by-step plan to implement your SEO
  • Learn how search engines like Google think about content
  • Leverage search engine tools to research your industry
  • Optimize your websites for search engines

Details:

Live-Streaming: May 6th, 2014 at 1:00pm EST

Investment: $27

*Can’t make it to the live online streaming? Sign up now and watch the recorded version after

social media training

Stop wasting your time and money on strategies that won’t get you to the top of Google – discover exactly what you can do so you start seeing results immediately.

This Week in Social Media: Vine Adds Private Messaging, New Twitter Layout Resembles Facebook, Google+ Replaces Page +1s, and More

This Week in Social MediaThis week in social media brought a new Twitter layout that looks very similar to Facebook – read on about what changes were made and how they can affect you. Read below about how Facebook is helping you increase your Page reach by eliminating spammy posts, sending messages to certain friends on Vine, searching through tweets by dates, and how the new Google+ view counter can affect your Google+ Page.

1. Twitter Rolls our New Design Similar to Facebook

Screen Shot 2014-04-14 at 10.09.29 AMThe new Twitter profile design that looks a lot like Facebook began rolling out recently. Here are the new features you need to know about and how they affect you

  • New cover photo – A new cover photo replaces background images and gives more space for an attractive branded photo (1500x500px)
  • Larger profile image – Resembling Facebook’s design, the new layout includes a larger profile picture on the left side of the screen for your brand logo
  • Best tweets – Twitter will display tweets with higher engagement slightly larger than the rest making the “best content easier to find.” While tweets with photos typically have higher engagement, the rewards for engaging content just increased greatly.
  • Pin your tweets to the top – Like Facebook, you can pin one of your tweets to the top of your page. You can use this to highlight what you want your audience to see the most.
  • Filtered tweets – When viewing someone’s profile, you can now view all of their tweets, tweets with photos/videos, or only tweets and replies. As a brand, this is an opportunity for tweets to possibly have a longer life – filtering will reduce the number of tweets shown and increase the likelihood of older tweets being seen again.

2. Facebook Blasts Spammy Posts

Screen Shot 2014-04-14 at 10.57.40 AMIn efforts to improve the content shared on Facebook, it will begin seeking posts that are actively seeking engagement (likes, comments, and shares), photos/videos that are repeatedly posted, and spammy links to shut them down.

Why does this matter?

If you’re flooding followers with these spammy posts, your page will be affected. Otherwise, with this content being eliminated, Facebook says there’s the possibility of your page seeing a reach rise. Posting relevant and interesting content is what Facebook is looking for – they did add, it’s okay to encourage discussion but avoid asking for shares, likes, etc. just to get more distribution.

3. Vine Messaging: the New Way to Chat

Screenshot_2014-04-06-19-28-28Vine recently introduced the ability to send vine videos and text messages to your friends on Vine or even anyone in your address book even if they aren’t on Vine.

How can you use this?

This new feature creates the opportunity to interact with your audience exclusively by sending Vines of special products or deals to a select group or begin a conversation with them.

4. Search for Tweets by Date

By using the advanced search on Twitter, you can search for tweets based on a date range by simply selecting the date. While this was available before, Twitter recently made it much easier to access.

Why is this valuable?

Do you remember what Twitter users were saying when you released that new product two years ago? I didn’t think so. You can now see what was being said about your brand in a given time frame or how people reacted to industry news in the past.

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5. Google View Counts Replaces +1s

Wondering where your Google+ Page's +1s Went?Google+ recently replaced your total +1 count on your Company Page with a view counter. This view counter tracks just that, how many times your content and page is viewed. For a detailed break down of this new addition, check out my blog post, “New Google Plus View Counter Replaces +1 on Pages.”

What does this mean?

These changes give you the opportunity to build a network of real followers. Forget about the total +1 count and realize that your views will increase if you continually create rich, interesting content that your followers want to share and engage with. Increasing your view count will help you build an audience and improve your credibility.

Other News…

Facebook Really Wants You to Leave Reviews

 

Screen Shot 2014-04-14 at 11.27.24 AMYou may have seen in the review box when visiting a local Page, Facebook’s full example of a review in hopes you’ll be inspired and leave one. Word of mouth and customer reviews are one of the most important factors that can affect a purchase. If your page is lacking reviews, provide some incentive to visitors if they leave a review or if you have a happy customer, ask them to leave you a review on Facebook.

Google+ Engagement Doubles Twitter

A recent study found of 3+ million user interactions found that Google+ posts scored almost twice as much engagement per follower as tweets from that brand (see below). Almost as high as Facebook, brands need to be on Google+ if they want to continue to stay relevant online.

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5 Quick Tips to Boost Your SEO [Infographic]

In 2013, there were 2.2 TRILLION searches globally on Google alone. When it comes to search results, 90% of users click on the first 3 results.

Using incognito mode, take a second to Google keywords you use for your brand to see where you land in the search results. You’re either not in the top 3 and want to be or you are and you need to defend yourself because someone is coming for your spot. Whether you are or not, your SEO strategy is important – higher rankings in search builds credibility, awareness, and more importantly, traffic to your website. Here are 5 quick tips to boost your SEO…

 5Quick Tips to Boost Your SEO

1. Google Authorship Integration

Authorship is Google’s way of verifying authors and content but can build your credibility and your overall “rank” on Google. By integrating authorship,  your Google+ photo will show to the left of blog posts/articles you’ve written – studies show eyes are drawn to pictures and therefore more likely to click. Using Google Authorship is continuing to create an online identity for yourself online that will improve your overall SEO.

2. Avoid “Keyword Stuffing”

Keyword stuffing is putting content aside and trying to fit as many keywords as possible into a page or post – some consider this a “trick” to boost your SEO. Content is your main priority – you can put as many keywords as you want but it won’t change the quality and credibility of your content. It might bring some traffic but no one will stick around to read the rest and keyword stuffing can be detected and penalized.

3. Post Great Content Often

Don’t just post content to say you wrote a blog post or to “get it out of the way.” Create content that is relevant to your brand and what your audience wants to hear. Consistent posts of credible content will improve your organic reach and ranking in search results.

4. Use Strategic Title Tags

Your title tags are the title that appears in search results and continues to be one of the most crucial pieces of SEO. When creating title tags for pages, use relevant keywords that someone would be searching for – try to make it enticing so people want to click.

5. Improve Your Page Load Speed

Google ranks pages with a fast load time high so if your site is slow, your SEO will feel the hurt. What’s the remedy? Visit Pingdom.com and you can see how fast your site loads and how it compares to other sites.  If you’re using Firefox, an add-on paired with Google’s page speed extension will analyze your speed and provide ways to improve it.

Google’s goal is to bring you the most relevant, valuable content. To monitor this, Google will continue to tighten the belt so keep these tips in mind and use best practices to improve your SEO. Learn more in our SEO 101: Understanding Search Engine Optimization Online Training and our Advanced SEO + Social Media Online Training.

New Google Plus View Counter Replaces +1 on Pages

If you’re an active Google+ user for personal or company use, you may have noticed that on March 31st, company +1 tallies were replaced by the new ‘View Feature’ appearing next to your follower count. What does this mean? As someone who has spent time and effort trying to improve Boot Camp Digital’s Google+ overall +1s, I had many questions about this change.

Computer geek

Understanding Google+ view counts – here’s how they work…

Views come from visiting a profile or company page and its content. Every time a post or photo is viewed in a Google+ stream, whether it’s clicked on or engaged with or not, it counts as a view. Essentially, when the post has been visible on someone’s screen, it’s counted as being viewed. A shared post counts as a view for the person who shared it and the original poster. For profile views to count towards the views counted, your profile or company page must be clicked on and opened by the user. 

A few things you need to know about Google view count:

Screen Shot 2014-04-07 at 3.44.02 PM

  • They are not exact and not updated in real time
  • Views are counted from October 2012 forward
  • View counts have replaced the +1 – the total +1 counter still in the Google+ API & on on-site buttons (for now)
  • Page managers can choose to hide the view count to the public in their settings
  • Images on Blogger blogs are hosted on Google+ and therefore count as views for the associated profile

Bringing it back to what matters…

For some time, many Google+ users have focused on follower counts and overall +1s – this is Google’s attempt to focus on what marketers strive for, increased reach. For those who were paying spammy sites to increase +1s and followers, the focus is back to original, engaging content, making those numbers useless from this point on. 

Google wants you to create interesting content that makes people want more. Together, this will improve your status on Google+ and bring more users to the network.

Does this mean +1s are irrelevant?

NO. Posts and images can still receive a +1 that can multiply your view count. If someone +1′s a post, it’s pushed out to their extended network and their followers. These recommended posts count as views for the original poster.

You’re new goal should be acquiring fans who care enough about what you have to say to add you to their circles and share or +1 your posts. This exposure and reach is what matters most.

So the biggest question, what do you do next?

GoogleHow many times have you looked up a company on social networks to determine whether they are worth your time? While numbers might not always be accurate, it’s common practice online today. Increasing your view count will help you build an audience and improve your credibility. 

  • Create posts and images that best resonate with your followers
  • Get noticed on Google+ – posts in communities count as views, take the opportunity to post and join the conversation
  • Build a network of real followers – active and engaging followers become your brand advocates and will help increase your count

Having a strong Google+ presence is becoming inevitable. With influences in Google Search, it’s time to get started if you haven’t already – take advantage of everything Google+ can offer and what is yet to come.

 

 

This Week in Social Media: Tag Photos on Twitter, Save Articles on Facebook, LinkedIn Eliminates Products and Services and More

This Week in Social MediaThis week in social media brought big changes for Twitter making them more of a photo sharing network than ever before. Facebook is once again testing the ability to save articles as well as advertise to “lookalike” audiences to help grow your page. LinkedIn eliminates products and services tab for Company Pages – learn a better alternative to promoting your products and Pinterest makes shopping easier with Gifts feed. Learn about how these new changes affect you.

Screen Shot 2014-03-27 at 10.15.11 AM

1. Add 4 Photos to Tweets

Twitter recently added the ability to add up to 4 photos with tweets that appear like the image on the right.

Is this valuable?

Yes – Twitter is committed to become more of a photo-sharing network and each image will expand when you click the tweet. Use this new feature to show more in a single tweet. 

Facebook Save Links2. Facebook Tests Save Feature

Facebook users in the test group have the option to save linked articles to a “saved” section on their timeline and can return to them later.

Will this benefit you?

Sharing blog posts on your Facebook Page is important to improve traffic. If this feature was available to all users, they could save your links and return to read them later. However, if you saved a link on Facebook, would you really come back to read it? Let us know your thoughts.

3. Photo Tagging on Twitter

Tag Photos in TweetsYou can now tag up to 10 people in a photo without using your 140 characters making it easier to connect and share with your friends – you can also adjust your notification settings and who can tag you.

Can you use this?

Twitter is continuously making photos more social increasing the opportunities for engagement. Company Twitter accounts don’t have any special rules but it’s ideal to ask for permission before tagging others in photos.

4. Pinterest Adds Gift Feed

In general, Product Pins that include extra details like pricing, availability, and where to buy it get high click-through rates than regular pins. The new Gifts feed is just for shopping by only showing Product Pins in regular categories with price filters for buyers. Pinterest Gifts Feed

How can you take advantage of this?

With a higher click through rate, browsers of the Gifts feed are more likely to buy on the spot. To be able to have your products show up in the Gifts feed, you need to get Rich Pins. To do so, click here and follow the instructions.

5. LinkedIn Eliminates Products and Services Tab

Screen Shot 2014-03-31 at 11.46.47 AMOn April 14th, LinkedIn will be deleting the Products and Services tab from Company Pages to create a platform where “companies can deliver timely, engaging content to members.”

So what now?

The best way to keep your audience up to date on products and services your company offers are through company updates and Showcase Pages. Company updates are real-time, appear to all of your followers while Showcase Pages let you highlight a particular brand or product line with a dedicated community, learn more here.

6. Create Lookalike Audiences for Facebook Ads

lookalikeAdvertisers can now create lookalike audiences based on people who visit their website allowing marketers to reach groups of people without Facebook needing to share specific people.

How can you benefit from this?

This new feature allows you to find more people who look lie your Facebook fans who might want to connect with your page. It’s rolling out slowly and not available to all Facebook Pages yet.

In Other News….

Instagram Hits 200 Million Users

In the last six months, over 50 million people alone have joined this growing photo sharing network. Instagram is becoming a leading network owned by Facebook with a variety of user demographics and marketing opportunities. If your company is not on Instagram, you need to be - get started TODAY.

Interested in hearing about the biggest topics in social media and Internet marketing?

Don’t miss our one-day social media and internet marketing conference in Cincinnati, Ohio on May 15th, 2014. We’re bringing in industry leaders to talk about the hottest topics and things you need to know. Reserve your seat today to take part in this inspiring day. Learn more and reserve your seat at http://simengage.com/.

Don’t miss out on these bi-weekly updates – sign up to get them sent directly to your email…

 

 

Check in next time to see what’s new in social media – comments and feedback welcome!

Design Thinking – Organizing Your Strategy for Success

I recently heard Beverly Ingle speak about Design Thinking that left me with some insanely valuable tips. You don’t have to be an artist because design thinking is a method of evolving an idea through a specific thought process. While some of it may seem like common sense, following a specific process to organize your thoughts and ideas can lead to more efficient, thought-out solutions.

Why Design Thinking?

Design thinking is a formal method used to find a practical, creative solution that will resolve the issue at hand and improve future result. Organizations use design thinking to not only solve a problem but give them valuable insights they can use along the way. It’s important to keep a few things in mind through design thinking…

  • Be Purposeful - stay on track of your goals
  • Stay Customer Focused - keep your primary customer/client always in mind throughout
  • Be Iterative - repeat the process so you can get as close as possible to the desired result
  • Be Innovative - think of new possibilities to improve upon
  • Resilient - recover quickly when something doesn’t work the way you intended
  • Collaborative - bringing more people into the process allows more possibilities and a stronger conclusion

Problem Solving Methodology

When you’re looking at a problem, before jumping in and coming up with a resolution that hasn’t been thought out, it’s important to step back and identify gaps, uncover opportunities, and activate innovation.

  • Identify Gaps - what’s missing and causing the issue?
  • Uncover Opportunities - where are opportunities for growth and refinement?
  • Activate Innovation - is your situation ready for change?

After considering these key things, it’s time to start the design thinking process…

5 Key Steps to the Design Thinking Process

  1. Understand - Gather information about all aspects of the situation and factors that affect the outcome
  2. Define - Summarize the underlying problem and determine the specific challenge
  3. Ideate - Brainstorm. Get a team together (because 2 heads are better than one) and concentrate on idea generation in order to transition from defining the problem to creating solutions
  4. Prototype - Developing a prototype can help you answer questions and use in the test phase to receive feedback from others that get closer to finding the best solution.
  5. Test - Receive feedback to refine your ideas and solutions.

Design thinking is a beneficial process that can refine your way of thinking as well as your overall resolution. Follow the 5 steps for your next decision whether it be personal or for your organization and see how this process can help you!

10 Things to Look for In A Social Media Certification Program

As social media certifications become more and more common, there are a number of things to look for to determine if you are choosing the best social media certification program. Don’t waste your money on a program that doesn’t give you what you need. Here are things that I’d recommend considering when evaluating a social media certification course:

 Social media Certification, certification in social media, social media certificate, social media training1. Industry Recognized Certificate

First, determine if the certificate in recognized in the industry. This may be difficult as social media is still relatively new, however consider the credibility and experience of the individual or organization offering the certification.  For example, our certificate program was accredited, which means that it meets the standards of higher education.

 2. Qualifications of the Instructor

Look at the qualifications of the instructor, and assess their social media presence. A strong social media instructor should be active on many social networks and have a following. How is the instructor qualified? Have they written books on the topic or taught courses? If the program instructor can’t easily be found online, or has a mediocre presence, you may want to think twice. Look for people with real experience in social media marketing.

 3. Number of Instructors

Is the program taught by one instructor or many?  I’ve participated as an instructor in both types of programs, and what I’ve found is that a single instructor program tends to be more comprehensive and cohesive.  Multiple instructor programs are often not coordinated well, so there may be material overlap or missing material.

 4. Requirements to Gain Certification

Look at what is required to gain the certification. A strong certification program will require you to demonstrate knowledge and application of the knowledge. While the application of knowledge may mean that the certification will take you more time, it is usually worth it as you’ll also get feedback on your ability to implement social media marketing.

 5. Cost of the Program

Cost is obviously a factor, as many programs cost $2,000 – $3,000 to complete. Consider the value that certification brings you, and compare the factors in different programs to determine if a high-priced program is necessary for you to achieve your objectives.

 6. Length of Time to Complete the Program

Some programs allow you to work at your own pace, while others require you to follow a specific schedule. Some programs can be completed in only 30 days, while others take 3 – 6 months. Look at your own schedule and determine what makes sense for you.

 7. Topics Covered in the Program

Look at which topics are covered in the program – the more comprehensive the better. Even though more topics = more time, the more that the program covers the more you’ll learn. Also, look for a balance of strategy topics and topics covering how to use specific tools.

 8. Live Time with Instructor

Not all certification programs give you live in-person time with your instructor. The best programs include live time with an instructor for you to ask questions and gain additional insights.

 9. Continued Access to the Materials

Be sure to check how long you continue to get access to the materials. You may want to brush up or look back over the content, so be sure to check how long you get access to the content.

10. Frequency of Updates of Materials

Find out how often the materials are updated. Some programs are created and never updated to reflect changes in the social networks or strategies. Look for programs that are updated regularly, or have live sessions to get the latest from instructors.

Want to learn more?

Remotely interested in Certification

Announcing Facebook Marketing 101 Online Training: Getting Started with Facebook for Your Business

Facebook is the largest social network with over 1.3 BILLION monthly active users and 48% of them logging on DAILY.

So, Facebook Marketing is an easy way to reach your audience, right?

Not necessarily – it’s becoming more and more difficult to successfully market on Facebook if you don’t have a strong, effective marketing strategy. That’s why we created the Facebook Marketing 101 Online Training course – to give you the best tips and strategies so you can be successful and see results with your Facebook marketing efforts. 

fbookmarketingThe average Facebook user is connected to over 80 pages, groups, and events on Facebook alone and having a so-so Facebook Page isn’t going to cut it. Your potential customers are being overloaded by so much content that you need to strategically set yourself apart. It can be difficult to successfully get started on Facebook – we will teach you the tools you need to know to get better results and stay on track for success.

We use Facebook daily and have experience in the newest changes. We won’t bore you with useless details – our Facebook 101 Training will cover the vital information and strategies that work from our own experience. Don’t miss out on the chance to hit the ground running with marketing on Facebook in our Facebook Marketing 101 Online Training. Join us on April 8th to learn the huge potential Facebook has to offer for your brand and how to optimize your Page for success. Seats are filling up fast so register today!

Details:

When: Live Online Streaming on April 8th, 2014 at 1:00pm EST

Investment: $27 (limited rate)

RegisterNow

*Can’t make it to the live streaming? The training will be available for instant viewing a few days following the training.

 

Steps to Building A Social Media Plan: Infographic

While social media has now been around for many years, many businesses still struggle with building a social media strategy that gets real results. The reason is that we often get caught up in the implementation and forget to continue to link back to our strategies.

These 8 Steps to Building a Social Media Strategy originated in my bestselling Book Social Media Field Guide and were also used as the basis for the textbook that I coauthored. As you consider your social media marketing, don’t forget to be strategic and always link back to your objectives. 

Steps to Building a Social Media Plan

 

Listen:

Listen across social media channels for conversations about your business or brand, competitors and industry.  Pay attention to conversations from people in your target market. What do they talk about? How do they talk?

 

Marketing Strategies and Objectives:

What are your key marketing strategies and objectives?  What do you hope to achieve from using social media?  What results will equal success?

 

Target Audience:

Who is the target audience for your social media marketing activities?  Where are they online?  What do they talk about?  How do they interact with each other?  Who are they key influencers that you want to build relationships with?

 

Content:

What is the right content plan to meet your marketing objectives and effectively reach your target audience?  Content must be relevant, interesting and engaging?

 

Tools:

What are the right sites to engage in for your social media marketing strategy?  What social media sites represent the biggest opportunities for your content given your marketing goals and your target audience?

 

Implement:

Plan and execute a social media presence in your key social media platforms.  Begin posting, sharing and creating content.  Build relationships.  Interact with people.  Join community discussions.


Track and Measure:

The key to continued and improved success in social media is to continuously track and measure your social media marketing.  Continuously test different content and content variations and track and measure the results.  Always be testing.  Measure your success – both qualitative and quantitative.

 

Adjust:

Based on your results adjust your strategy.  Be flexible.  Allow results and interactions to lead to re-evaluation of your strategies.

 

 

This Week in Social Media: Facebook Redesigns Pages and Ad Setup, Block LinkedIn Members, Google+ Starts Looking like Facebook, and More

This Week in Social MediaThis week in social media brought significant changes to Facebook – from Page and News Feed redesigns to a more organized ad setup, Facebook is working help you make a bigger impact so don’t miss out on these changes. Google+ takes a step towards looking like Facebook with larger photos and LinkedIn updates the People You May Know Section and more. Read more about these changes and how they affect you.

1. Facebook Redesigns Pages and Home Feed

  • Facebook Page RedesignNew Look for Facebook Pages: The recent redesign moves company information to the left side of the page and the right displays company updates rather than the posts staggered down the right and left side in the old version.
  • Facebook News Feed RedesignNews Feed Redesign: After a year of planning, the new design brings different fonts, larger photos that span the feed, and a “People You May Know” section. The new design began rolling out slowly last week.

How do these changes affect you?

Both of these redesigns mean larger photos and more chances to get attention. The new page roll out includes post/ad information on the right side making it easy to see what’s working and repeat the success. Similar to LinkedIn, the “People You May Know” will give you the opportunity to connect with and grow your network on Facebook.

2. Google+ Redesign Looks Like Facebook

What used to be a small thumbnail image now spans the entire post when you update your status on Google+ with a link – a look very similar to Facebook.Google+ Larger Photos in Posts

Why does this matter?

Attractive images are important – it’s more and more obvious as social networks increase their size and focus. While images can get traffic to your website, it’s important that your content makes them want to stay.

3. Organize and Optimize Facebook Campaigns

Recent changes better organize your Facebook ads by Campaigns – one for each of your advertising objectives. From their, each contain their own ad sets and within each ad set you have multiple ads.

New Facebook Ad Campaign Setup

How can this help you?

These changes will help make sure you’re not wasting money in advertisements by setting ad set budgets. You still have total control of ads and the system will help optimize the best-performing advertisements. This could become the best way to get the biggest bang for your buck.

4. More Powerful People You May Know

You may have noticed your People You May Know section on LinkedIn went through a makeover with larger photos, additional insights, and the inclusion of pending invitations to connect. Find why LinkedIn is suggesting to connect with them and quickly choose whether you want to connect. Take a look at this SlideShare for more information…

How can you use this?

This is another way LinkedIn is helping you connect with the right people in your network. To make more powerful connections on LinkedIn, remember that the quality of the connection trumps the quantity. Stay on top of your invitations and ask to be introduced to valuable connections.

5. Facebook Premium Video Ads

A select number of advertisers are experimenting with Premium Video Ads – 15 second high quality videos that will start playing as viewers scroll past (without sound). Premium Video Ads are bought and measured like advertisements are on TV.

What’s different about these videos?

Facebook is working with a company to make these advertisements as engaging, creative, and compelling as possible. Their high quality and critical review before sharing sets these video ads apart from others – all working to maximize your overall ROI. These ads are currently highly monitored and measured before they roll out to everyone.

6. Block LinkedIn Profiles

LinkedIn Block Member New FeatureA new LinkedIn member feature allows you to block other members’ profiles from viewing yours and vice versa.

Why does this matter?

If necessary, this is a good feature to have available. On Facebook, Company Pages can ban Facebook users but at the moment, LinkedIn does not offer that same feature.

7. Enhanced Call to Actions on Facebook

Facebook Call to Action ButtonsIncrease the traffic back to your website by choosing one of many call-to-action buttons on your Facebook ad.

How does using these buttons help?

Your ad text, picture, and button all link directly to your website – this button will give your audience more opportunity to take action and result in web traffic and conversions.

Check in next time to see what’s new in social media – sign up to have these sent directly to your inbox below!