Social Media Monthly Round Up – Biggest News in Social Media This Month

Social media news monthly round up

Don’t have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month. We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy.

The top news in social media that we covered this month includes:

Facebook:

      • Facebook launches author tags – Stealing a move from the Google Playbook, Facebook announced author tags – you can now follow an author on Facebook to see more of their content – regardless of where they published it. Add authorship code to your website to allow people to follow you as an author.
      • Facebook Moments allows for private sharing and grouping of photos – you may want to share photos from a party with other party goers and not your entire Facebook friend list. Facebook Moments provides a platform to do this – share photo more privately and create groups who can all share photos. It also uses facial recognition to see who is in the photos #Creepy
      • Facebook launches place tips – If you have a local business (where people can check-in through a place) you may start to see tips displayed. Tips are customized for each user to provide a more relevant and helpful experience when checking in to a business. As a local business, you can also add a custom message to the tips view – be sure to take advantage of this to optimize your tips.
      • Facebook tests saved replies – which would allow businesses to send the same saved reply to multiple people… Stay tuned to see if this rolls out.

Pinterest:

      • Pinterest search is smarter – it includes autosuggest and includes SPELLCHECK – YAY!!! Make sure your pins and boards are optimized for search.
      • Buyable pins announced – Pinterest announced buyable pins – you will be able buy directly from Pinterest (and pay in the app). This could be HUGE for ecommerce companies. Check it out and stay tuned for a launch date.
      • Expanded Promoted Pins and Cinematic Pins – these promoted pins include motion to get better results…. Pinterest is getting more serious about their ad platform with more targeting and better ad units.

Twitter

      • Twitter launches auto-play videos – similar to Facebook, videos uploaded to Twitter will now autoplay in the stream. This means that video can be more impactful on Twitter – consider adding videos to your Twitter strategy, or uploading your Facebook videos directly to Twitter.
      • Longer DM (Direct Messages) coming soon – Twitter is removing the character limit from direct messages. This will probably lead to more spam (or at least longer spam messages)…. But as a business this can help to provide more robust customer service through Twitter.
      • Twitter now shows you conversations – This has been available in Hootsuite for a while – Twitter is finally catching up and showing conversation threads making it easier to talk to people 😉 This only really matters if you use Twitter.com to access Twitter.
      • Share block lists – You can now share lists of accounts you block and others can block your list more easily. This makes it easier to block spammy accounts.
      • Twitter ads audience insights – Learn more about your Twitter audience with Twitter insights… Use this info to customize your content or to discover more about your customers.

Instagram

      • Instagram expands ads and includes calls to action – Instagram ads are now available to more marketers in more places AND they can include call to action buttons (shop now) to make them more effective for more marketing objectives. This is probably worth testing out.

Google

Yelp

FTC Releases New Disclosure Guidelines

 

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Social Media Workshop: San Francisco California 2015

San Francisco 06262015

We just wrapped up our New York City Social Media Workshop, and are gearing up for our California Social Media Workshop in San Francisco on September 16 & 17 2015.

The 2-Day high intensity program is one of my favorite workshops because in just 2 days we are able to transform the knowledge of participants – they leave ready to create and implement social media marketing strategies that get real results for their business.

What Makes this Social Media Class Different?

We get rave reviews on the Boot Camp because it is an intensive and accelerated way to learn everything you need to know about social media.

  • Practical Advice: We give practical advice covering exactly how to use social media strategically and tactically for your business.
  • Small Class Sizes: This isn’t a mega-conference – you’ll learn in an intimate workshop setting.
  • Real World Experience: Our instructors have real-world experience which means that you’ll learn in a practical, hands-on format. This isn’t theoretical – it is based on strategies and tactics that actually work.
  • Get All Your Questions Answered: Get all of your questions answered with our bonus Q&A periods that are designed to make sure that you leave with everything you need to be successful.
  • Continued Resources: You’ll also get access to our online boot camp certification for 1 year – so you’ll have access to everything you need to continue your success outside the classroom.

Who Attends the Social Media Workshop?

The 2-Day Boot Camp is designed for business professionals who want to get more from their social media – either at a strategic level or by implementing a social media marketing campaign.

Our participants include:

  • Fortune 500 Marketers: Who understand the future of marketing is in social media.
  • Small Business Owners: Looking to get results for their business.
  • Marketing Professionals: Wanting to upgrade their skills.
  • Social Media Marketers: Needing best practices to get the best results from their online marketing.
  • Business Professionals: Wanting to expand their knowledge into emerging technology.
  • Job Seekers: Looking to gain certification and improve their job prospects.
  • You: Not sure if this is right for you? Chat with us below and we can help!

 

Have Questions?

We have answers. Contact us (or use LiveChat below) to get the brochure to learn more about what is covered in this powerful program.

 

Want to Join Us?

Because this is an intimate program, seating is limited. Reserve your seat ASAP so that you don’t miss out. Click here to reserve your seat.

 

How Much Time Does Social Media Take?

how much time does social media take

People often ask me how much time social media takes. Last week I did a media interview and a webinar, and the question came up both times….

It is a good question – especially because businesses need to optimize resources, and small businesses must determine how much time they can afford to spend on something like social media.

The answer is – it depends on the size/scale of your business and organization, but here are some general guidelines. There are 3 stages you should go through to get started in social media, and each stage will take a different amount of time.

1) Education and Learning

Before you launch that Facebook Page or Twitter account, spend some time educating yourself and learning about social media.

  • Take some webinars or sign up for a formal training program to get a solid understanding of how the tool works and best practices.
  • Check out what your competitors are doing – what works and doesn’t work.
  • Learn best practices, tips and tricks to optimize your implementation.

Time Investment: 1 – 2 hours a week for 1 – 3 months.

2) Building

Next, build your social media channels. When you get started you’ll need to build your strategy, create your account and build an audience (plus you’ll need to be posting regularly).

Building naturally takes more time than maintenance because you are getting started. In addition to creating and launching you’ll need to build your audience, plus test and optimize your content to see what your audience likes.

  • Create strategy
  • Create account
  • Build audience
  • Post content
  • Test & optimize content

Time Investment: This depends on the size of your organization and business. It can take anywhere from 1 – 6 months.

3) Maintain

 

Finally you are in maintenance mode and you can expect to spend less time on your social network execution! Congratulations. The key here is content & community.

  • Post great content regularly
  • Community management – respond to comments & questions
  • Optimize and analyze performance

Time Investment: This depends on the size of your business and following – large companies need multiple full-time community managers just to keep up with content. Generally for a small or medium business you can expect to spend 1 – 3 hours a week (depending on media creation, etc).

Which Digital Marketing Tools are Most Effective in 2015? Statistics and study

According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business.

What digital tools are marketers using in 2015?

Social media isn’t at the top of the list – and not surprisingly. While social media is a tremendously powerful tool, email marketing, strategic SEO and digital advertising can provide more targeted results for consumers who are closer to being ready to purchase from you.

The top digital marketing channels used shows a clear trend: Marketers focus first on results and performance driven tools, and then on brand building tools.

Top marketing channels chart for 2015 (Statistics)

How cost effective are online marketing tools?

Keep in mind, this isn’t factual or data-based — this is self-reported by marketers based on the channels that they THINK are most cost effective. We already know that over half of marketers don’t effectively measure their online marketing, so it is important to note that this is based on perceptions.

Email and SEO are the clear leaders in cost effectiveness – and this isn’t surprising – they are among the most effective tools that businesses can use and the results are much easier to quantify than branding or awareness tools (like social media).

 

Top marketing tools in 2015 Screen Shot 2015-06-18 at 1.17.34 PM

Digital Marketing Skills are the TOP In-Demand Skill for Marketers in 2015

Digital marketing skills in demand 2015

Trying to decide what your next career move will be? Not sure where to invest your time in training?

According to the Managing Digital Marketing 2015 report, Digital Marketing is the #1 skill in demand for marketers.

digital marketing skill development
This makes sense – digital spending is skyrocketing – yet many businesses still don’t have the expertise to really understand digital and make smart choices.

How can organizations prepare themselves to increase their digital marketing skills and capabilities?

  • Create a digital training and transformation plan for the organization. This should be based on job-types and skills needed to perform in different roles. Many organizations don’t have a clear plan for how to grow the capabilities of their organization.
  • Invest in digital marketing training. It isn’t about a one-time training either – consider how you can create learning plans for your organization to grow over time.
  • Create learning communities. Training gets the ball rolling, but to really build out a digital transformation, businesses need to create internal communities focused on continuous learning. Providing access to online training is a starting point, but it must go further and focus on making digital a part of the DNA.
  • Explore and experiment. Something that is still surprising is that very few marketers are 1) active on digital and 2) actually look at their own digital marketing from a consumer perspective. Try to shop for and buy your products online. Would you like your brand page and get value from the content?
  • Start small if you have to. Many organizations don’t know where to start. Start small if you need to. Start with an audit and an education plan for a small part of your organization. You can’t afford to wait. Get started now.

 

Repromote Your Best Social Media Content to Increase ROI

Content Blog Header

I’ve talked in the past about Marketing your Marketing and content Repurposing, but what we sometimes forget about is repromoting our content – especially our best content.

The idea is that usually when we create a piece of content – a blog post, infographic, video, etc – we promote it immediately, and maybe even have a plan to promote it over the next month or so.

Since we pay attention to EVERY SINGLE POST we make on social media, we are also hyper sensitive to reposting content. The reality is that most people don’t notice every post – they only see a small fraction of your posts, and they have a short memory. Can you remember a post you read last week from a brand?

What is Repromoting?

Repromoting content takes advantage of the fact that not everyone sees every post, or remembers seeing every post. The idea is that for your BEST EVERGREEN content you want to repromote the content to get as much bang for your buck and to increase your ROI (return on investment).

Repromoting is basically promoting content beyond the initial push when you launch it – continue to promote your best content for as long as it is relevant.

How Do I Repromote Content?

When you create a great piece of content you probably promote it through a variety of social and digital channels – on your website, blog, and social networks. Once the initial buzz has worn off promote it again.

Look at your promotion channels and as appropriate repromote your content.

For example, when you initially post a blog you probably announce it and post about it on Facebook, Twitter, Pinterest and LinkedIn. If the content does well, build a repromotion plan. Post it again once a month on every channel BUT WITH DIFFERENT TEXT/HEADLINES. For example, if I was repromoting this post, the first time I promote it I’ll use the headline. The next time I talk about it I might use the text “Are you getting the most from  your content? Learn how to grow your ROI”. By changing the text each time I repromote the content, it is less likely to appear as “duplicate content” from my fans.

How Often Should I Repromote my Content?

This is a tricky question because the answer is “it depends”. It depends on how often you post and how likely it is that your fans will feel like you are repeating content.

The key to success is that it shouldn’t be obvious to your fans. I try to repromote each piece about once or twice a month.

Build Your Repromotion Plan

Build repromotion into your content plan. Make sure it is systematic – don’t rely on remembering to do it – plan for it.

LinkedIn FAQ: I’m trying to reach prospects on LinkedIN through InMail. Is it worth buying credits?

LinkedIn Blog Post

This is a great question that many people have about prospecting and selling on LinkedIn.

Her company is using LinkedIn for lead generation as a part of their sales process. They are debating purchasing InMail credits to message prospects that they found on LinkedIn.

What is LinkedIn InMail?

LinkedIn InMail allows you to send private mail messages to people who you aren’t connected to. On LinkedIn you can send private messages to anyone in your network, but you can’t privately message people who you aren’t connected to. InMail allows you to send messages to people you aren’t connected to. You need a LinkedIn Premium account to purchase InMail credits, so it isn’t free.

Should I Purchase InMail Credits?

When it comes to InMail credits, many businesses wonder if it is worth it to purchase credits. I haven’t seen any specific data around this (except data put out by LinkedIn directly – and they are trying to sell you credits), but based on working with clients, here’s the skinny on InMail.

  • Many people don’t check LinkedIn very often
  • Sought after people (decision makers) probably get many InMails, and may view most LinkedIn messages as spam
  • Direct sales messages on LinkedIn to strangers with no social context probably aren’t very effective. It is like cold-emailing.

The problem with InMail is that you are basically cold-emailing leads that you have no real connection to.

What Should I do Instead of InMail?

Instead of buying InMail credits, look for social connections and try to get an introduction off of LinkedIn.

Use LinkedIn to find the people you want to reach, but rather than sending InMail, look for a common social connection – LinkedIn will show you who in your network is connected to the person that you want to reach.

Here are some tips when asking friends to make connections:

  1. Choose the strongest connection – the person that you know best is most likely to make an introduction.
  2. Send an email outside of LinkedIn – you can find contact email for your connections on their LinkedIn profile. Send the person an email – most people check their email more often than LinkedIn.
  3. Provide clear value for the prospect – Don’t send an email asking for an introduction based on the premise that you are going to sell at the person. Give the introducer a clear value proposition for your prospect. Rather than “I think person X would be interested in our services” create a personalized request “Person X has shown a strong interest in Y, and I’d like to be able to help him with Y.”.
  4. Keep it short, direct and to the point – Keep your messages short – people are more likely to read and respond.
  5. Develop a clear next step – Ask as specifically as possible for what you want. Don’t make the person guess as to what the next step should be.

 

 

Social Media Monthly Round Up – Biggest News in Social Media This Month

Social media news monthly round up

Don’t have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month. We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy.

The top news in social media that we covered this month includes:

 

Get these updates right in your inbox:

5 DIY SEO Tips To Optimize Your Website

DIY SEO tips for your websiteSearch Engine Optimization… more like Search Engine Overwhelming! SEO can seem like a lot of work, we’re not saying it isn’t, but breaking it up into step-by-step tasks can make it much more manageable.

Optimize your website for search by taking SEO one hurdle at a time, starting with these DIY SEO tips.

Monitor and prune your backlinks

Too many low-quality inbound links can look suspicious and cause your site’s ranking to plummet. Using backlink checker tools, complete a link audit and determine which ones are harmful. After you evaluate them, it’s time to manually request that the website owners remove the organic links. As a last resort, you can disavow link domains by submitting a request to Google or Bing.

What is a backlink?  Also referred to as inbound links or backward links, to your site. These are links from another site that links to yours. You can find out how many backlinks your website has with this backlink tool following search function example:

www.bootcampdigital.com -site:bootcampdigital.com

Optimize for multiple devices

2015 is going to be a big year for SEO as Google expands mobile-friendliness as a ranking signal. User experience is a number one priority of Google and the search engine rewards sites that provide optimized experiences for users on any device. Be prepared! To help you get started, check out Google’s Guide to Mobile-Friendly Websites.

Optimize images

We want our web pages to load and we want it now. It’s called immediate gratification ━ that’s the consumer culture and the best way to satisfy their wishes is to increase a site’s load time. The culprit? Slow-loading images. Compressing your images and defining their dimensions allows the browser to pre-render the space in accordance with your image, rather than try to render it and load other page elements all at once. Other optimization tricks for images include naming your file with keywords and using good alt text and image title parameters.

What is alt text? An alt tag is an HTML tag that renders alternative information when images can’t be rendered. In addition, alt tags provide more information for an image and give more information to people with text-only page access.

Do an on-page optimization analysis

Using an on-page optimization tool can help you analyze the effectiveness of high-value elements like the meta tags and level-one heading tags which are among the strongest on-page ranking factors. Use the information you uncover as a means to plan out the structure and style of your meta tags and make sure you’re not abusing your meta keywords which aren’t considered a ranking factor but used to identify spammers and penalize you.

What is a meta data? It’s data about data and search engines use it to find out what’s on a web page and it’s also considered a marketing tool because meta data influences the SERP. Read this for more info on meta data basics.

Research your competitors

Turn the skills you learned from the last tip and turn it around on your competitors. Mining your competitor’s meta tags can help you discover relevant market-specific keyword phrases. Imitate their successfulness but also be aware of where your competitors can make improvements. Their weak spots can be your ranking opportunities!

For more information on any of these tips, bookmark and check out Bruce Clay, Inc.’s free step-by-step SEO guide, a do-at-your-own-pace educational resource that spans 20 webpages and includes free embedded tools that anyone can use.

This Week in Social Media… Facebook announces new ad unit for businesses and launches Ad Manager app

In this edition of “This Week in Social Media,” Facebook announces the multiple product ad unit and launches Ad Manager app for advertisers and marketers.

Facebook Announces Product Ads

As Facebook continues to evolve their ad platform, one of the biggest headaches for business owners is promoting multiple products. That is no longer the case as Facebook is introducing a new ad unit, product ads. “Product ads is a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use,” Facebook wrote.

Product-Ads

The new ad unit offers businesses a number of ways to feature their different products. You will be able to upload your product catalog and create campaigns that targets everyone or specific audiences with certain products or just let Facebook automatically deliver the most relevant products to people.

Product ads can be customized for use throughout the customer journey, from discovery/awareness through purchase. Here are some options:

  • Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
  • Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.

With dynamic product ads, Target has been able to more easily engage consumers with highly relevant creative. The early results have exceeded expectations, with a 20% increase in conversion compared to other Facebook ads. Performance has also been especially strong with people shopping on mobile devices — an important and fast-growing area for Target — where we’re seeing two times the conversion rate.” — Kristi Argyilan, Senior Vice President, Target

Product ads are being rolled out to everyone over the coming weeks. To check to see if it’s available to you or to start using product ads login to your Power Editor today. You can learn more about product ads by clicking here.

Facebook Introduces Ad Manager App

Keeping with the theme of Facebook Ads, just this past week Facebook introduced their latest creation, Ads Manager app. Last July Facebook rolled out a mobile website dedicated to advertisers and marketers to create and monitor their ads while on the go. Since the website was rolled out last summer, it is now being used by more than 800,000 advertisers each month.

Facebook-Ad-App

To make ad management even easier for the more than 2 million businesses using Facebook advertising, they created the Ads Manager app. Whether you want to monitor current ads or create new ones, ads manager app gives marketers more power to manage ads from anywhere. Using the app, marketers can:

  • Track ad performance
  • Edit existing ads
  • Edit ad budgets and schedules
  • Receive push notifications
  • Create ads

As of now, the app is only available to iOS users in the US. Over the coming weeks, the app will be rolled out worldwide. For Andriod users, you will have to wait a little longer as the app is expected to launch later this year.

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