September Social Media Round Up

Social media news monthly round up

Don’t have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month.

We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy.

The top news in social media that we covered this month includes:

Get the latest updates on your social media marketing – in 30 minutes learn about all of the changes and what they mean to your business strategy.

Here’s the Latest and Greatest call updates from September 28th:





  • Twitter does a visual refresh: You’ll see something new next month on Twitter – the Tweet and Follow buttons will switch to a modern, high-contrast design of white text on a dark blue background.
  • Twitter expands self-service ads: Twitter has expanded their self-service ads platform from 33 countries to over 200 countries and territories. Now, small and medium-sized businesses can more effectively reach their target audiences on Twitter in 15 languages.


  • Lifespan of a Blog Post: A new study recently released states that a blog post has a ‘long tail’ of readers. There is an initial spike of impressions with 78% readers in the first month, and 28% of readers


  • Instagram hits 400 million accounts: Instagram continues to grow and released that the community has reached 400 million. Keep in mind that more than 75 percent living outside of the US. However, if you’re looking to reach consumers 18-35, Instagram continues to grow in size and influence.
  • Instagram ads open to all businesses: Instagram opened up ads for businesses earlier this year. They’ve extended this now to all businesses. Video ads have grown to 30 seconds in length, so brands can engage in richer storytelling.
  • Instagram improves Instagram Direct: Instagram made a number of changes to Instagram Direct making it more functional (threaded conversations, groups, emojis and private conversations around posts). It can assist with group sharing, which might be good for company teams using/sharing Instagram photos.
  • Instagram contest app makes contests easier: Contests are a way of generating more awareness, followers and engagement. Wishpond is a new app that makes contests on Instagram and Facebook easier to conduct/share.


  • Meerkat introduces live #Hashtags: Meerkat is a live streaming platform (similar to Periscope, below). They recently added live #Hashtags as a way for users to connect and follow conversations (similar to how #Hashtags are used on other social networks like Instagram and Twitter).


  • Periscope updates its iOS App: Periscope is constantly improving and updating its iOS. This upgrade allows viewers to share screenshots that they take during your stream as well as lets you see who follows you back and invite them in a single tap.
  • Periscope introduces Web Profiles: Another new feature Periscope added is Web Profiles. Basically it’s the same as other social networks – it shares your image/logo, description and the URL. Go to to see all the recent broadcasts for any Periscoper.
  • Periscope now supports landscape broadcasting: Most video is done in landscape (horizontal image) and Periscope has now adapted to allow portrait (vertical) or landscape live streaming broadcasts. This is great for sharing live streaming of things like company events, tradeshows, etc.

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Social Media Workshop: Miami 2015

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We just wrapped up our San Francisco Social Media Workshop, and are gearing up for our next training in Miami, November 5-6, 2015.

The 2-Day high intensity program is EXTREMELY valuable; in just 2 days we are able to transform the knowledge of participants – they leave ready to create and implement social media marketing strategies that get real results for their business.

Contact us TODAY for an early bird discount!

What Makes this Social Media Class Different?

We get rave reviews on the Boot Camp because it is an intensive and accelerated way to learn everything you need to know about social media.

  • Practical Advice: We give practical advice covering exactly how to use social media strategically and tactically for your business.
  • Small Class Sizes: This isn’t a mega-conference – you’ll learn in an intimate workshop setting.
  • Real World Experience: Our instructors have real-world experience which means that you’ll learn in a practical, hands-on format. This isn’t theoretical – it is based on strategies and tactics that actually work.
  • Get All Your Questions Answered: Get all of your questions answered with our bonus Q&A periods that are designed to make sure that you leave with everything you need to be successful.
  • Continued Resources: You’ll also get access to our online boot camp certification for 1 year – so you’ll have access to everything you need to continue your success outside the classroom.

Who Attends the Social Media Workshop?

The 2-Day Boot Camp is designed for business professionals who want to get more from their social media – either at a strategic level or by implementing a social media marketing campaign.

Our participants include:

  • Fortune 500 Marketers: Who understand the future of marketing is in social media.
  • Small Business Owners: Looking to get results for their business.
  • Marketing Professionals: Wanting to upgrade their skills.
  • Social Media Marketers: Needing best practices to get the best results from their online marketing.
  • Business Professionals: Wanting to expand their knowledge into emerging technology.
  • Job Seekers: Looking to gain certification and improve their job prospects.
  • You: Not sure if this is right for you? Chat with us below and we can help!

Have Questions?

We have answers. Contact us (or use LiveChat below) to get the brochure to learn more about what is covered in this powerful program.

Want to Join Us?

Because this is an intimate program, seating is limited. Reserve your seat ASAP so that you don’t miss out. Click here to reserve your seat.


Quick Tips for Entrepreneurs, Digital & Social Media Marketers

Tips for Entrepreneurs, Digital & Social Media Marketers

We know that Social Media & Digital Marketing can be ever-changing and entrepreneurs can be so busy and in need of that extra push! So, we bring you quick and easy social media & digital marketing DIY tips and reminders for entrepreneurs to keep motivated!

  • 60% of 50-60 year olds are active on social media! Social Media Marketing isn’t limited to certain generations, use different networks to reach different age demographics!
  • Are you mobile ready? People are frustrated when your site isn’t mobile optimized, make your business easy to access via mobile devices!
  • Direct Uploads to Facebook now exceed posts with YouTube links! Did you know Facebook prefers direct video uploads vs links to YouTube videos?
  • Are you using Pinterest to show your products and services? Conversion is high! 88% Purchase a product they have pinned.
  • Facebook posts are generating 4.5 billion likes per day! How many are for your posts?
  • 4.8 billion people are mobile users, 4.2 billion people have a toothbrush! Mobile use is increasing. Increase your reach by optimizing!
  • 47% of all Internet users are on Facebook! Are you where your audience is spending time?
  • Run the day! Don’t let the day run you!
  • There is only one way to avoid criticism: do nothing, say nothing, be nothing. Avoiding criticism by doing, saying and being nothing is also the best way to avoid success.
  • You can’t use up creativity. The more you use, the more you have. Spend 5 extra minutes on each post working to make it more interesting than the last!
  • Success usually comes to those who are too busy to be looking for it. Focus on accomplishing your goals and you’ll soon be celebrating your success!
  • Marketing is really just flirting. Get your audience interested and keep them intrigued with great content.

Follow us on Instagram to get tips throughout the month!

@bootcampdigital @kristaneher

August Social Media Round Up

Social media news monthly round up

Don’t have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month.

We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy.


  • New private communications options – Replying to comments with a private message is the biggest advantage here – this will allow Page managers to take customer service offline more efficiently. Also, your responsiveness will be showcased on your Page, so responsive businesses can be easily identified (and if you aren’t responsive your fans will know). This release also includes “saved responses” so brands can save and quickly send template responses for common questions.
  • Facebook launches live video streaming for public figures – Jealous of the attention Meerkat and Periscope were getting, Facebook launched their own live video streaming app. It is only available to public figures, but it will be interesting to see this platform develop.
  • Business messenger – Facebook Business Messenger now allows businesses to create personal connections with customers through messenger. There could be a lot of interesting potential with this.


  • Opens API for advertisers – don’t get too excited this is only for advertisers- you still can’t fully post or manage Instagram from a computer, but it is a set in the right direction.
  • Hootsuite Integrates with Instagram (sort of) – Many features of Instagram are now available in Hootsuite, which means that many aspects of Instagram can be managed through Hoostuite. The biggest limitation is that photos scheduled don’t auto post to Instagram – you get a notification through the mobile app and have to manually post.



  • Google+ gets separated out – Google will be separating out Google+ and maintaining it as a place where people can connect around shared interests. You won’t need to use Google+ to sign in on other Google services.
  • Google Alphabet Reorganization – Google is reorganizing – now their core products will remain under Google and their new products will go under something called “alphabet” – this should help them streamline.


Buffer for Video

  • Buffer announced Buffer for Video – You can now streamline your video posts with Buffer for video. We know that video is making a HUGE push this year, and Buffer may be a great way to manage your video scheduling.

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Quick and Easy Social Media & Entrepreneur Tips!

 BCD 08182015We know that Social Media Marketers & Entrepreneurs are BUSY. So, we bring you quick and easy social media & entrepreneur tips to keep you motivated and up-to-date!

  • If you are deeply engaged in your business, social media should be easy. Enjoy your craft & it will lead to your success!
  • There is no magic to achieving social media excellence. To be successful, you need a plan, not magic.
  • When it comes to marketing channels, there’s a clear trend: Marketers focus first on results and performance-driven tools, and then focus on brand building tools.
  • There are 3 stages you should go through to get started in social media: Education, Building, and Maintaining.
  • Keep your skills sharp and up to date: Attend 1 conference a year, read 1 book a month, participate in 1 networking event a month, read 3 blogs per day!
  • Be realistic when developing your plan for digital marketing: how much time and effort is realistic for you?
  • Creating an amazing, customized proposal will keep the clients coming in! Do this by: making it a stand-alone document, spending time creating a good template, always be selling yourself!
  • When you want to be successful, you need to make a consistent effort. Effort here and there will never be as profitable as consistency.
  • Discipline and consistency are vital to success, staying focused is imperative.
  • The first step to building a strong personal brand is to start with where your brand is now! Do an online search of yourself!
  • 3 dimensions to consider to differentiate yourself from the rest: Your personality, Your Skills, Your in-person attributes.
  • The key to success is to not only find your passion but also show your passion.
  • Excellent entrepreneurs possess a desire to always be improving!
  • When you’re consistent, disciplined and dedicated, success will follow. There are no shortcuts to success!
  • The last 10% of anything you do matters the most. Are you pushing through until the end or quitting at the most important part?
  • Entrepreneurs should take time to appreciate how far you’ve come and celebrate your success!

7 Types of Videos to Add into Your Video Marketing Strategy

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From Cat Videos to Unboxing Videos, Cute Kids to TED Talks, VIDEO IS HOT! YouTube alone has over 4 billion videos uploaded every day (not counting videos uploaded directly to Facebook). 4 billion videos uploaded … EVERY DAY!!

Your videos have A LOT of competition!

Or, maybe they just have A LOT of opportunity to engage your customers, clients, buyers!

Video marketing is NOT right now and we’ve been researching how businesses can better take advantage of this powerful medium, so I wanted to share a sneak peak at some of the content that we’re including in our latest training.

Video is extraordinarily important as a part of a digital marketing strategy, yet many businesses aren’t sure where to start. Here are 10 different types of videos that could be a part of your video marketing strategy.

  1. Explainer Video on Your Home Page – An explainer video is what it sounds like; it is a video that explains what you do. Explainer videos are popping up on all types of websites, from lawyer websites to startups to accountants. An explainer video is typically animated and it simply and clearly explains your value proposition.
  2. Welcome Videos on Your Home Page – An explainer video focuses on what you do and explaining your value proposition, some professions simply require a welcome video that acquaints customers with their business. For example a Dentist may create a welcome video on their homepage that makes them approachable and answers any questions.
  3. How-To Videos – Showing people how to do something via video is a simple and easy way to provide value. As you think about your business and industry, what can you teach people how to do?
  4. Q&A Video – Do you have commonly asked questions? Why not answer them via video – it can be faster and easier than writing a blog post, and helps your audience to get to know you.
  5. Product Demo Video – if you have a great product, why not show it off with a short demo video. Many companies have reported dramatic increases in their sales when they add a product demo video to the mix. (Again – even videos of just taking your product out of the packaging – Unboxing videos – are getting massive views!)
  6. Testimonial Videos – Testimonials are VERY powerful tools to show your prospects that they will have a great experience with you and to overcome and objections or concerns that they may have. Consider recording video testimonials for your website.
  7. Meet the Staff Videos – Depending on your industry and the nature of your business, people want to know what to expect when they walk through the doors. Show them with a video that lets them know exactly who they will be working with.


Digital Marketing Tips in Under a Minute

Digital Marketing Tips in a Minute

In under a minute get quick and easy digital marketing tips to take your digital marketing to the next level.

  • Objectives May Change, Be Flexible. Launch with a plan, but be flexible so you can adapt & adjust once you start.
  • Listen to Conversations! What are people saying about your brand/company, your competitors, your industry. Use this information to find out what they want from you!
  • Mix it Up! Don’t post the same pictures over and over, mix it up! 
  • Use Automation to Help Social Networks Connect With One AnotherUse the tools out there to promote consistency across your social networks.
  • Don’t Just Post Pictures, Make Them Fun! Make them interactive with your audience; mix in some trivia, fill in the blanks, caption contests…
  • A Small Voice Can Make a Huge Difference! How are you using your online voice to make a difference? What do you offer your audience?
  • Can Your Non-Image Content be Recreated into an Image? Research shows that 60% of consumers are more willing to consider local search results with images.
  • Is your LinkedIn profile picture professional? Recruiters on LinkedIn spend more time examining a user’s picture than the person’s qualifications
  • Visual social marketing allows businesses to create deeper connections with customers. How are you connecting?
  • Interesting Content is a MUST! When you create content to engage w/ your audience, ask yourself what is your audience really interested in?
  • Social Media Isn’t About Sharing Everything! You don’t have to share EVERYTHING, social media is about sharing the most interesting information.
  • What are Your Constraints? Before finalizing your content plan, address any constraints that can affect your level of achievement (time, cost…).
  • Drive engagement which has the benefit of increasing brand affinity.

* VISUALS are Vital! Get our FREE Checklist for Visual Social Media Marketing!

Amazon GiveAways Case Study Example – A Spammy Waste of Time

Amazon recently launched Giveaways (or I recently discovered them) where you can easily run a giveaway/sweepstakes on Amazon. It is extremely easy to set one up, but they clearly didn’t think through the wonderful world of internet spam — don’t waste your time until they have some controls in place.

How Amazon Giveaways Work

It is extremely easy (although has limited functionality) – you choose a prize and the number of prizes and frequency you want to give out the prizes at (for example 3 prizes for every 1,000 people).

You can require people to follow you on Twitter to enter (YAY!) so presumably this would be a cool tool to grow your Twitter following.

Amazon Giveaway Entry Form


Next you customize a few settings (name, etc.) and your giveaway is ready to go. The setup is SOOOOO easy. You don’t have a lot of flexibility but you can set it up in 5 minutes or less.

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The Results

My contest was approved, so I promoted it through our Twitter account and on Facebook. I thought this would be a great way to connect with our customers and test a new digital marketing tool.

For the first two hours I got about 25 entries (I had planned to give away one prize for every 400 entries). All of a sudden, the contest generated HUNDREDS OF ENTRIES in under an hour. The prizes were gone and the contest is closed before my promoted post on Facebook was even approved!

Since I required that users had to follow us to enter (which seemed like a great way to get our Facebook followers to connect on Twitter) we ended up getting followed by HUNDREDS of fake spam accounts in under an hour.

This is a sampling of our new followers:



Amazon Giveaway Example

You can see the HUGE spike in followers when some bot online must have picked up our contest – we got almost a thousand spam followers in minutes.

Bottom Line: Before our customers and fans even became aware of the contest it was overwhelmed with entries from fake Twitter accounts & bots.

With the technology that Amazon has, you’d think they would be able to see that thousands of entries in under an hour isn’t organic for a business trying to promote a giveaway.

Now our Twitter account is FULL OF SPAM FOLLOWERS!!!!!!!

Overall Amazon Giveaways are a good idea but a TERRIBLE execution. I can’t believe that Amazon hasn’t put some controls in place to prevent this.

The way they currently work they are a waste of time and will overwhelm your account with spam followers and lower the quality of your Twitter account.


5 Steps to Launching Your Social Networks

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Many people who are just getting started on social media want to start with creating the account and posting. Why not? That is the fun part. The reality is that you aren’t likely to be successful if you just jump in.

To launch an effective social media account you’ll want to take some time to do it properly. Many businesses don’t get results from social media because they haven’t approached it strategically.

The conversation is “We should be on Facebook. Who here is good at Facebook? Hey you – young marketing person. Get us on Facebook!” An account is created and content is posted.

Time Passes

“I don’t think social media works. We aren’t really getting results.”

The problem is that the approach wasn’t strategic to begin with. If you want to be successful with social media, follow these steps.


1) Education and Landscape Assessment

Before you launch that Facebook Page or Twitter account, spend some time educating yourself and learning about social media. Assess the landscape to determine what the real opportunity is and how others are using it.

  • Take some webinars or sign up for a formal social media training program to get a solid understanding of how the tool works and best practices.
  • Check out what your competitors are doing – what works and doesn’t work.
  • Find your audience online – what are they up to? What do they like? What do they talk about?
  • Learn best practices, tips and tricks to optimize your implementation.

2) Strategy

Don’t just do it. Create a strategy. Strategy is the most important thing to your success. What do you want to achieve and who is your audience. This should guide your implementation.

Create a solid social media strategy and build a clear social media plan.

Steps to Building a Social Media Plan

3) Building

Next, build your social media channels. When you get started you’ll need to create your account and build your audience.

Building naturally takes more time than maintenance because you are getting started. You need to build audience and promote your account plus create content.

  • Create social media assets
  • Launch assets
  • Promote assets
  • Start posting relevant content using best practices
  • Build audience

4) Maintain


Maintaining is about content optimization and community management. Post content regularly and participate and engage with your followers.

5) Analyze and Optimize

Once you’ve launched and are posting you aren’t finished (you never really are). Social networks change and you need to constantly improve and stay on top of what works.

Analyze your performance and optimize your execution. Continue to improve.

July Social Media Round Up – Facebook Doubles Down on Video, Instagram Search Improves, Meerkat Gets Cooler and More…

Social media news monthly round up

Don’t have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month.

We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy.



  • Twitter Removes Background Images – This isn’t a major change, but Twitter has removed background images that could previously be customized when viewing the site. Now you’ll just see a light grey background, which IMO reduces the clutter.
  • Twitter Makes Account Management Easier with Data Dashboard – It is now easier and more transparent to control your account.
  • Twitter Summary Cards Have More Detail – If you get traffic to your site from Twitter you should be using Twitter cards – which are now even more in-depth. Twitter cards show more of your content directly in the Twitter stream – check out the new features.
  • Twitter Launches Safety Center – This makes it easier for people to understand how to protect themselves and report inappropriate behavior on Twitter. If you engage in spammy tactics or other offensive behavior you may find more people are reporting you.
  • Twitter Launches Mobile Ad Manager – You can now manage Twitter ads on the go 😉


  • New Search and Explore – Instagram makes discovering the best photos easier with new search and explore. Make sure that you accurately tag your photos and consider adding locations to your images to maximize your visibility.
  • Instagram Launches Desktop Search – Instagram announced that the search feature is now available on Desktops 😉 You can search users and hashtags from a computer now. YAY!


  • Rolling Out Buyable Pins – Pinterest is rolling out buyable pins with select partners (if you have a Shopify store you can get them). Integrating commerce may increase sales and this is a trend we are seeing across social networks.


  • SlideShare Announces New Lead Generation Tools – If you are in B-to-B, slideshare can be a great way to acquire new leads. Check out SlideShare’s newest lead generation tools if you want to advertise on SlideShare to drive leads.


  • Google+ Begins to Dismantle – Google announced a while ago that it would start removing Google+ integrations from their other services (like YouTube, App Stores, etc). It has finally taken the first step by removing the Google+ account integration from YouTube!


  • YouTube 360 Degree Ads – If you want to explore the future of Video Ads, check out the new YouTube video format. Their new 360 Degree video ads turn video into an interactive experience where users can click to view more. Definitely worth a look.


  • If you haven’t paid attention to Vine yet, you probably didn’t notice that they recently repositioned themselves. Rather than a platform focused on sharing videos, they view themselves more as a media platform where people consume videos.
  • Vine Announced Recommended People to Follow – Which lets you discover accounts that are interesting to you.



  • First, if you don’t know YikYak it is a mobile micro-messaging app where you can see messages from people nearby. It is growing in popularity with teens
  • YikYak added photos – This makes the platform even more robust and interesting.





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