Twitter Marketing Strategy [Infographic]

Research

Understand what hashtags are popular in your industry and how they are used. Learn how your audience is interacting on Twitter. Is there a particular way they talk to each other that should be noted? Are there easily identifiable interests or types of tweets? Finally, what are your competitors doing right, wrong? Are there strategies that you want to emulate or failures that you’ll be trying to avoid? Take note!

Define your goals

These are a few goals that Twitter may help you accomplish. Define yours by looking at your overall business marketing goals and choosing a few that Twitter will be best at serving.

  • Advertising and building awareness
  • Customer service
  • Building and engaging an online community
  • Driving action such as sales or store visits.

Build your Twitter plan

Who will post what and when will they post it? Determine when your audience is online and the types of tweets you’ll be sending them. From Twitter cards and ads to photos and basic text, there are countless ways to send tweets. Keep a variety in your rotation to keep you and your audience interested.

Connect with users

  • Follow, retweet, mention, reply
  • Engaging is more important than sharing
  • Always use hashtags
  • Take advantage of Twitter at Live events

Stick to the plan

Insure timely responses and relevant tweeting. Continue to build your community by engaging with your audience. Don’t get spammy.

Measure. Track. Adjust

Use tools like Hootsuite, Buffer, or Sprout Social to measure your results. Are you achieviing any of your goals? Is your activity delivering ROI?

This Week in Social Media… A Twitter overhaul, Instagram Business Tools, and more

This week in social media features game-changing moves from Twitter, long-awaited Instagram Business Tools, and a new fund-raising feature for Youtube channels.

The Twitter Overhaul

Encouraging Celebrity Interaction

Twitter is doing its best to encourage tweeting between athletes, celebrities, the rich and famous, and anyone else with verified accounts. By improving the visibility of other verified users within celebrity news feeds, Twitter hopes to increase interaction between high-profile Twitter users.

Testing Shopping Service:

In another huge improvement, Twitter will soon be offering a “buy” button to advertisers on the social network.

“…some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.”

This is an obvious MUST for online retailers… We’re excited to see how Twitter users interact with the new button.

Hinting at Filtered Feeds

According to the Wall Street Journal, Twitter is considering, “An algorithm-driven content feed. A souped-up search engine. Group chatting.”

We weren’t kidding about a Twitter over-haul… This could mean a more Facebook-like experience for business, requiring more ad-spend and less organic reach.

Changed fonts and color options

Finally, Twitter has updated fonts and color options on the site.

twitter buy button

Instagram Business Tools

Instagram brands have been waiting a long time for in-app data from the social network. Instagram is finally going to start delivering with: “… a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram.”

Tools will include: Account insights to measure engagement, Ad insights to show campaign performance, and “Ad Staging” for a better ad creation experience.

Youtube Fan Funding

“Fan Funding allows fans to support the channels they love by making voluntary payments using Google Wallet.”

Enable fan funding on your Youtube Channel and get access to these new features: a custom greeting message, fan funding cards within your videos, and a custom video for fans after they’ve donated.

This is more than just a tool for aspiring musicians. Consider the possibilities for non-profits or even political campaigns.

fundraising

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Announcing Advanced Twitter Training Course

So you know Twitter, but do you know how to use it effectively?

At this point, we assume you have already set-up your Twitter account and know the basics of the social network. Now it’s time for you to use the power that Twitter has to offer, to seek out and reach your audience like never before. With over 271 million active monthly users, finding your ideal customers and engaging with them is easier now than ever before.

Twitter is the world’s best real-time business tool. People that are unfamiliar with Twitter tend to think that it’s all about teenagers talking about their lives. In reality, businesses are strategically using Twitter to identify potential clients, alliances and partnerships, among many other business purposes. This is why you and your business could greatly benefit from using Twitter. Take your Twitter marketing strategy to the next level with our Advanced Twitter training course!

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Find your customers like you have never been able to before.

Now that you are an active user of Twitter you know how time-consuming it can be. One could essentially spend hours each day on Twitter building their presence, but we all know you don’t have the time to do that. You will learn about several tools that will help you manage your time online making you more efficient and effective.

Advanced Twitter Training CourseWe’re going to help you be successful on Twitter

We’ll show you exactly how to:

  • How to attract Twitter followers
  • Where to find your audience and ideal customers
  • Discover how to build an effective community
  • Ways to interact with other users on Twitter
  • Using Twitter’s search functionality to find what you want
  • Tools to increase your efficiently and becoming more effective

What you’ll get:

  • 75 minutes of detailed Twitter training
  • Unlimited access to watch on-demand at your convenience
  • Twitter Quickstart Guide for both a personal and business Twitter account to get you up and running quickly
  • Twitter TipSheet to keep the best practices top-of-mind
  • Twitter Checklist to keep you on track
  • A copy of the slides to take notes and download
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Length: 75 minutes

Early Bird Investment: $27 (limited rate)

Register Now

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Smart marketers understand the importance of using Twitter for marketing.

instagram

In the new Advanced Twitter Training course, you will learn how to build an online community successfully by attracting and interacting with other users. Additionally, you will discover how to use the advanced search functionality that Twitter offers to find and locate your ideal customer- no other social network offers that capability.

How to use Twitter for business?

That is often the first question asked. No matter if you are a business owner, executive, marketing manager or even an individual, Twitter can be used to build meaningful long-term relationships with your followers. A successful Twitter marketing strategy can benefit your business or brand and produce incredible results. No matter the size of your company, everyone can use Twitter to build their business.

 
GuaranteeI can guarantee that you will love this online training and see results. I’ve helped hundreds of companies establish a strategy using these tools so I want to offer you the same trainings so your business can succeed too. After watching this training (within 30 days), if you’re not completely blown away, let us know how our program failed to generate results and we will be happy to give you a refund – 100% money back guarantee.

- Krista Neher, Founder and CEO

Register Now

This Week in Social Media… Important updates on LinkedIn, Pinterest, and Facebook

This week in social media… Slideshare gets an impressive update, Pinterest tests out MORE new features, and Facebook makes huge changes to their newsfeed algorithm.

LinkedIn ads premium features to Slideshare:

Slideshare, a highly effective presentation sharing platform, owned by LinkedIn, is now getting better. LinkedIn has now given premium features to Slideshare users that include: detailed analytics, profile customization and additional upload options, like video and private uploads. Learn which presentations are most effective, beef up your profile, and take advantage of the free premium features, like the chart shown below. Haven’t used slideshare yet? Check out what everyone is sharing

Pinterest Tests a “News” Tab

In Pinterest’s move to become a more versatile social network, they’ve added a “News” section to the notifications tab for mobile users…

Pinterest describes the tab as a way to stay up to date with your friends and followers, “Your News tab gives you a snapshot of what’s up with your Facebook friends and all the different Pinners, brands and boards you follow. You’ll discover things like the latest projects people are collecting Pins for, or interesting companies they’ve found to follow.” 

Take advantage of this feature by staying ACTIVE on Pinterest. Consistent Pinterest usage will land you in the News notifications of your audience and get your more exposure and activity.

 

Facebook Changing Newsfeed Algorithm to Reduce Click-Bait

Buzzfeed and Upworthy, are two of the biggest click-baiting bandits on Facebook and they’re about to lose a lot of traffic. What is click-bait? “Click-baiting is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.” Says Facebook. 

You may notice that these type of articles seem to be the most popular trend on Facebook. But, according to Facebook surveys, it’s not what users want, which is why Facebook is making a change.

This algorithm change will now improve the ranking of posts that include links shared through the proper Facebook link format, this will in-turn reduce the ranking of posts that include a link in the caption.

What does this mean for your business page?

The goal of this update is to provide Facebook users with more information about links before they click and reduce spammy click-bait that floods newsfeeds. You can take advantage of this update by posting descriptive headlines and using the Facebook link format (as seen below). The combination of the two will better inform users of what they’re clicking on improve the rank of your Facebook posts.

This is what a linked Facebook post should look like after the newsfeed algorithm update: proper facebook post

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What Does a Social Media Certification Mean?

What does a social media certification meanCertifications exist in a wide variety of industries. Accountants, financial advisors and even sales and marketing professionals gain certifications to showcase their skills and knowledge of a specific area. While many business professionals take courses, a certification takes a course one step further; a certificate in a specific professional field should demonstrate that the individual both has knowledge of the content and has demonstrated the application of the knowledge. A certification should signal that the individual possesses both the knowledge and has demonstrated the application of the knowledge.

Demonstration of Knowledge

A solid certification program requires participants to demonstrate their knowledge, generally through testing. The objective of most tests is to showcase that the participant learned the key materials.

Demonstration of Application of Knowledge

The application of knowledge is one thing that sets a certification apart from a general training. While showing that you know the material is helpful, most certifications require that participants demonstrate that they can also apply the knowledge that they have gained during the course. In the case of a social media certification, knowledge may be demonstrated by creating a social media strategy or creating actual social media accounts and demonstrating the ability to use best practices in managing those accounts. Be cautious of certification programs that don’t include these requirements. While there is no “official” certifying body for social media marketing, a quality certification should include demonstration and application of knowledge.

What you Can Do With a Certification in Social Media

While social media isn’t a regulated industry like accounting or law, a certification shows that you have knowledge and can implement that knowledge in the field of social media. Some of the benefits of a certificate in social media include:
  • Shows your commitment to the field of social media
  • Can set you apart from other professionals in your field
  • Demonstrates knowledge and application of social media marketing
  • You can highlight your certification on your resume, LinkedIn and other social networks
  • Gives you a “leg up” versus other professionals

Announcing Twitter 101 Training Course

If you’re serious about getting results with social media…
Twitter is mandatory.

Learn strategies to grow your following and brand on one of the most-effective social networks. Are you interested in getting ahead of your competition, who isn’t? Learn how to get massive results by building a strong community of followers.

Twitter users send over 500 million tweets each day and is one of the oldest and most proven social media marketing tools. This social network has been steadily growing since it began over 6 years ago, and many businesses are generating tremendous results from it. Take your Twitter marketing strategy to the next level with our Twitter training course!

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Find your customers like you have never been able to before.

What makes Twitter so powerful is the public nature. This means you can find and connect with your customers; even prospects who might not be following you’re on other social networks. Most companies know that being active on Twitter is a necessity, many just don’t know what to do and don’t know realize how much power it has.

Twitter 101 Training CourseWe’re going to help you be successful on Twitter

We’ll show you exactly how to:

  • What Twitter is and how it works
  • Tips and tricks to create an effective personal or business profile
  • How Twitter fits into your marketing strategy and the unique role that Twitter plays in social media marketing
  • Why businesses are using Twitter
  • The “insider” language and lingo of Twitter to get you up-to-speed
  • Everything you need to get your business started on Twitter

What you’ll get:

  • 75 minutes of detailed Twitter training
  • Unlimited access to watch on-demand at your convenience
  • Twitter Quickstart Guide for both a personal and business Twitter account to get you up and running quickly
  • Twitter TipSheet to keep the best practices top-of-mind
  • Twitter Checklist to keep you on track
  • A copy of the slides to take notes and download
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Length: 75 minutes

Early Bird Investment: $27 (limited rate)

Register Now

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Smart marketers understand the importance of using Twitter for marketing.

instagram

Twitter provides you with a unique opportunity to reach out and open line of communication with your fans and followers. Thousands of marketers have generated quality leads from Twitter, and now you can too. Discover how to use twitter for marketing, so you don’t get left behind. Get ahead of your competition today with Twitter.

Business-to-business, e-commerce, even local retailers… no matter what line of business that you are in, Twitter can make it easy to communicate with your customers. If you are new to Twitter, or just need a refresher course, join us for our Twitter 101 training course. The course will show you how to use Twitter for business and teach you everything you need to see incredible results.

 
GuaranteeI can guarantee that you will love this online training and see results. I’ve helped hundreds of companies establish a strategy using these tools so I want to offer you the same trainings so your business can succeed too. After watching this training (within 30 days), if you’re not completely blown away, let us know how our program failed to generate results and we will be happy to give you a refund – 100% money back guarantee.

- Krista Neher, Founder and CEO

Register Now

This week in social media… Important updates for your business

This week in social media… Finally start seeing results from your Twitter campaigns, start a conversation on Pinterest, and meet the new Foursquare.

Optimize Twitter Campaigns: New Features!

Twitter is finally offering competitive ad features in its attempt to catch up to Facebook’s impressive ad platform. The new features help you optimize your ads and get the most out of your ad budget. Creating campaigns that align specifically with business goals keep you from paying for “interactions” like retweets and follows; while new objective-based pricing ensures that you only pay for the results that impact your marketing goals. Before creating an ad, you can now select exactly what you’d like to pay for: followers, leads, app downloads, clicks, and even website conversions. To learn more about the valuable new features check out the video below.

 

Pinterest Messaging

Pinterest users now send over 2 million pins per day and before this newest update, there was little interaction beyond pin comments. Now, when someone sends you a pin you can reply back with another pin or just a message. You can also send Pins to multiple users to start a group pinning conversation, much like a private Pinterest chatroom. This opens up all kinds of doors for businesses on Pinterest who want to privately engage with a handful of customers or even manage contests through Pinterest.

Leave us a comment below with some creative ways you might use this new feature and win a free Pinterest Training Course!

Introducing the new Foursquare

The traditional Foursquare days are over. Following the release of Swarm and the elimination of check-ins, they’ve completely reinvented the Foursquare app. The new app, focused on personalizing your in-app experience “learns what you like, and leads you to places you’ll love.” With the risk of leaving its 50 million users behind, the newly repurposed Foursquare is in direct competition with business guide/review app Yelp. Whether it takes off or crumbles under its new identity, we’re not going to speculate. However, local businesses who haven’t yet explored Foursquare, desperately need to make sure they’re listed and optimized in the new app.

 

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New: Instagram Marketing Training Course

No matter your industry, you can’t ignore the most recent social media statistics. Instagram posts get 15x the engagement of Facebook and 40x the engagement of Twitter. Instagram users love to engage and unlike Facebook, engagement levels aren’t based on ad spending. Take advantage of one of the most popular social networks and learn exactly how your business can leverage Instagram as part of social media strategy. We recently conducted our Instagram Marketing training course that shows why you and your business need to be on the social network. The in-depth program covers everything from the basics of using Instagram to the more advanced topics of how to build an engaging strategy. Now is the opportunity to discover why you should be using Instagram. In this training course you will learn:

Program Content

  • instagramInstagram stats that will blow your mind
  • How Instagram works and how its being used by people and business
  • Creating a strategic plan for Instagram
  • Optimizing your company’s Instagram profile
  • Connecting and sharing on Instagram
  • Building awareness and growing engagement
  • Harnessing Instagram photos for other social networks
  • Grow brand awareness with user-generated content
  • Tools to maximize Instagram efforts
  • Measuring Instagram success

What you get with the Instagram Marketing Training

  • 75 minutes of detailed training on Instagram marketing
  • Unlimited access to the presentation slides and video
  • Downloadable version of the slides to view and take notes
  • Quick start guide for Instagram for your brand
  • Exclusive tips and tricks to get results
Learn More   AddtoCart Stop wasting your time and money on strategies that aren’t working – discover exactly what you can do to start seeing results immediately.

NEW: Start Your Social Media Business with LAUNCHEST, our newest product

Every week we encounter at least one trainee with questions about starting their own social media business. With the amount of businesses outsourcing social media marketing up 130% this year, we are always enthusiastic about the idea. But, even though we have vast experience on the subject, we always fell short when helping our customers because we weren’t offering them more than just a few tips and tricks. Our mission has always been to empower customers to get results from social media marketing, so we wanted to come up with a comprehensive solution.

We’re taking it a step further with our newest program, Launchest, and empowering you to start a social media business today. Launchest is a virtual toolbox with everything you need to start and run a successful social media business.

Learn exactly how to start a social media marketing company, get professionally developed resources, a social media certification, and support from the industry leaders in social media training.

launchest

Here’s a quick sample of what’s in the Launchest Toolbox

  • A social media pricing guide:  One of the biggest challenges that most people have is figuring out how much to charge. Our pricing guide includes industry norms and averages for managed social media services, hourly consulting rates and packages.
  • Social Media Proposal Template: Creating a proposal can be challenging – especially figuring out how to sell yourself. Our proven proposal template does the heavy lifting for you – all you have to do is fill in the sections.
  • New Client On boarding Discussion Guide: Once you’ve landed the client, you’ll want to understand their business. Look professional and organized with your branded on boarding discussion guide.
  • Client Management Checklists: Continue to wow clients with our client management checklists that keep you on-track to execute social media marketing with excellence.
  • Reporting Template: Keep clients happy, continue to prove your value and retain business.
  • And so much more (30+ professionally developed resources)

If starting a social media marketing business has been a thought of yours, its now a great time to get started. Launchest will save you hundreds of hours and thousands of dollars by giving you every resource you need to start today. Learn from years of social media marketing experience with a business built for you and ready to go; filled with insider tips and secrets that other social media marketers won’t tell you. With 30+ tools, templates, and resources we’ve covered all the basis to get you started immediately.

What Launchest members get

  • The Launchest Toolbox
  • Launchest Exclusive Q&A Site
  • Online Social Media Certification
  • Quickstart Guides, Templates, and Tools
  • 2 Months of Our All-Access Social Media Masters Circle

Interested in learning more?

Head to Launchest.comdownload the brochure, or give us a call 513.223.3878.

 

This Week In Social Media… Facebook for the famous and Pinterest Interests

Facebook releases a “save” feature, Public figures get improved fan interaction in a new Facebook app, and Pinterest builds communities with “specialized interests”.

“Facebook Mentions” App

Interacting with millions of fans is a fairly difficult task for most “influencers”, or at least for their social media managers. Facebook wants to maintain its position as the most manageable social network for the famous. The new Facebook Mentions App streamlines notifications, alerts you of press mentions, and allows you to easily interact with fans through in-app Q&A’s. Think you’re a big enough deal for the new app?

“Mentions is currently only available for people with verified Pages in the US. We plan to roll out to more countries and verified Profiles in the coming months. If you are an admin of a verified Page, you can request access to Mentions directly. If you are a public figure, you can also download the iPhone app to request access.”

facebook mentions

Facebook “Save”

Find something you like on Facebook but don’t have time to read, or want to find it at a later date? Scrolling back through your newsfeed or trying to remember who posted that ridiculous buzzfeed article can be difficult. Facebook’s new “Save” feature allows you to save content in your newsfeed to view at a later date. Facebook REALLY doesn’t want you to miss anything, so after your save it, they’re going to send reminders to your newsfeed that you have saved content waiting for you. Check out Facebook’s video below for even more details:

Pinterest: Explore specialized interests

Pinterest categories just became so much more exciting to explore. Click on a Pinterest category and now you’ll find specialized interests under each category that you can explore or follow so that you get related pins sent to your feed. This is a great opportunity for businesses to discover popular niches that their audience enjoys. Make sure your pins are being seen under the most popular categories by using descriptive and relevant keywords. pinterest specialized interests  

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