Mariya Newman Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!
Details about this Social Media Lunch Session:
- Topic: Integrating Social Media Marketing and SEO ***REGISTER NOW!
- Date: August 18, 2011
- Time: 11:30 am – 1:00 pm
- Investment: $27 ***Lunch is included!
- Special Offer: Buy 4 Lunches Get 1 FREE
- Location: Boot Camp Digital, 1600 Main Street, M1, Cincinnati OH, 45202
Please register in advance, as our last social media seminar SOLD OUT!
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Everyday you can find new surprising social media facts and stats. There are a number of companies who constantly share their latest research, studies and infographics about social media. In this day and age people have a general understanding that social media is powerful. When we take this understanding and couple it with data, the argument for why companies should be using these tools in their marketing strategy becomes indefensible. A lot of times these numbers and facts come in very handy when we are putting together a presentation, writing an article or creating a blog post. Below are some of the freshly updated statistics on social media with listed sources. Enjoy!
1. 33% of Facebook posts come from mobile devices. HubSpot
2. Facebook claims to have more than 750 million users now. Facebook
3. Facebook is more effective for B2C businesses and LinkedIn is more effective for B2B business when looking at customer acquisition. HubSpot
4. LinkedIn attracts 33.4 million U.S. visitors, which is more than Twitter’s 27 million and Tumblr’s 10.7 million. Mashable
5. In 2011 Facebook reaches 73% of the U.S. Internet population each month, while MySpace has lost nearly 50% of its audience in the last year alone. Mashable
6. US marketers will spend $3.08 billion to advertise on social networking sites this year. eMarketer
7. Just Twitter itself is expected to attract $150 million in advertising this year and $250 million in 2012. eMarketer
8. More than 30 billion pieces of content are shared on Facebook each day. SocialMediaToday
10. Wikipedia is one of the most visited and trusted websites in the world. At the turn of 2010 the site played host to over 14 million articles from over 85,000 different contributors. Browsermedia
11. More than 70% of Facebook users come from outside the United States. Facebook
Top 10 countries on Facebook by SocialBakers
12. Facebook should be able to hit 1 billion users between June – July 2012. 1 billion, that will be 1 out of 7 people on planet earth. SocialBakers
13. YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. Mashable
14. On average there are more than 400 tweets per minute containing a YouTube link. Mashable
15. 65% of U.S. adults use social media and say they have received a positive benefit as a result. Harris Interactive
Do you have any interesting social media statistics to share?
1. Create a Team
- Who is most creative and internet savvy in your company?
- Who do you trust to be a voice of your company?
2. Analyze Your Current Position
- What is the current traffic to your website?
- Are there any online conversations regarding your business?
- Do you have a lot of positive comments from your customers that you want to share with everybody?
3. Establish Clear Goals
- Do you want to improve your visibility and company image online?
- Are you trying to generate new leads and drive sales through social media platforms?
- Do you plan on using social media as a new way to deliver customer support?
4. Identify Your Audience
- Whose attention are you trying to draw?
- Is your audience active online?
- If yes, what social media channels do they leverage?
- If not, how can you engage them to want to participate in your conversation?
5. Choose Social Media Tools
- Is LinkedIn the most relevant platform for your business?
- Would it be helpful for your customers to watch a video on YouTube on how to use your product?
- Could a blog post presenting you as an expert in your field help build credibility with your customer base?
6. Start Implementation
- What are you going to do with all of this new information?
- How are you going to put all of this research into action?
- Is it possible for you to manage these new tools with such a small team?
7. Measure, Measure, Measure….and Adjust
- Are you gaining your fans and follower really slow?
- Who are those people that are interested in your business?
- What is your conversion rate?
- How many people have watched your video and then went to your website?
- Do you use any analytic tools to determine your results?
What strategy do you find successful for your business? Share it with us!Mariya Newman Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!
Want to build up your mobile marketing strategy?No problem! We have just launched our Pin Point Programs, which are 90-minute social media online training classes about the hottest topics in social media. Our online mobile marketing course is now available on-demand. Check it out here!
- Utilized a short tutorial to help you understand how to use a product
- Watched a video that explained to you step by step how to apply special effects to your image in photoshop
- Received free guitar lesson
- Seen a slide show on an interesting topic set to music
Real faces behind productsWith today’s social media popularity it became a fact very quickly that people like to buy from people. It’s naturally interesting for us to know some real, personal details about the company that we work with. Creating a video with actual employees will add authenticity to your brand and make it more appealing for the job seekers. Zappos found out that by using regular employees in product description videos they improve the level of trust to Zappos brand.
‘How to’ videosAnother way to present your company on YouTube is to create video tips on how to use products or services that your company offers. Give your prospects and present customers valuable information without over selling yourself and they will respect your company. Eventually this will be a buying factor for them. You can answer any existing question related to your industry or business by making an informative video or sharing a demonstrative presentation. The key to success here is to do it short and to the point! Not only will your company receive appreciation for helping out, but it will also gain recognition as an expert. Home Depot is one of the most famous examples of posting helpful videos about how to use their products on YouTube.
Video TestimonialsPosting video testimonials on your website is a very smart marketing idea. However, uploading video testimonials on YouTube and other social media outlets will increase the chances of finding your video online. Recording happy customer’s experiences and their feedback about your products is one of the best ways to convince potential customers to do business with you. Video testimonials are usually more believable and trusted than written ones. It’s a powerful selling technique that helps to raise immediate credibility for your company. Check out how Square did it posting video testimonials on their website and uploading them also on YouTube. Krista Neher is keeping up with the new social media trends as well adding her video testimonial on kristaneher.com , Vimeo and YouTube! Mariya Newman Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!
Upcoming lunch sessions
- June 2, 2011 – 10 Social Media Tools You Need To Know About – We’ll cover new and emerging social media tools and opportunities for your business. Think of this as the gold-mine of lesser known sites, resources and tools that can bring you to the next level.
- July 21, 2011 – Social Media Policy – Almost any company with over 5 employees needs a social media policy and training system. Like it or not, your employees are on Facebook, Twitter and the web, and they need to be educated on social media policies and procedures to keep your organization out of trouble. Learn best practices and what to include in a comprehensive policy.
- August 18, 2011 – Integrating Social And Digital Marketing – Many businesses approach digital with a piece by piece strategy and miss the bigger picture of integration. This session will cover other aspects of internet marketing and how to incorporate them into your plan.
- September 7, 2011 – Community Management Priority Settings – During this lunch session we’ll cover the role/responsibilities and strategies for community managers (or social media managers). Identifying and connecting with influencers and how to respond to comments online are just a few of the tough issues we’ll consider.
- October 20, 2011 – What’s New In Measurement? – Measuring social media continues to be a hot topic that can be difficult to fully address. We’ll cover new tools and approaches to measuring social media to keep you up to date on the latest.
- November 17, 2011 – Selling Social Media – Sure, you are already convinced that social matters. This session will cover how to sell social media internally and externally – to your boss, your clients, your business partners or your neighbors. Learn all the reasons why social media is bigger than ever and how to convince others.
- December 15, 2011 – Social Media Planning For 2012 – Social media is always changing, and during this lunch session we’ll cover the biggest and most important changes and shifts from 2011 as well as trends to look for in 2012. This will keep you ahead of the curve on Social Media.