Author: Allison Chaney

March 2022 Digital Marketing News: Reels Go Global, IG Auto-Generated Captions, TikTok 10-Minute Videos + Industry Reports

Allison Chaney

Mar 02 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news...

54% of Marketers Don’t Understand the Difference Between Reach and Impressions

Allison Chaney

Aug 31 2021

In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of...

4 Ways to Create Social Media Content If You Are In Sales

Allison Chaney

Aug 17 2021

I recently trained a sales team for a corporate client on how to create great social media content. A common theme popped up in this social media workshop. Sales teams find it challenging to know what to post about. I...

Digital Marketing Strategies vs. Tactics: Is your approach driving results?

Allison Chaney

Aug 03 2021

If you are not getting great results from your digital marketing, it's probably because you don't have a strategy. When it comes to executing digital marketing strategies vs. tactics, businesses of all sizes often start with tactics. In our recent...

The Two Questions Every Business Should Ask When Building A Brand

Allison Chaney

Apr 20 2021

I just completed a workshop for The Rosie Network, an organization that develops entrepreneurial programs for active-duty, veterans and military spouses. The topic of my conversation with this group of entrepreneurs was branding. I was asked to speak about branding...

Demand for Digital Marketers is out of Balance with Supply

Allison Chaney

Apr 13 2021

There’s no shortage of applicants for digital marketing positions, yet many of them are not able to produce results once hired. This leaves the organization frustrated and the marketer feeling defeated. The problem is a lack of digital marketing skills....

Top 8 Digital Skills that Every Healthcare Marketer Needs

Allison Chaney

Apr 06 2021

I just completed a corporate digital marketing training for a client who manufactures medical devices, and here are the key takeaways from the 2 day marketing workshop for healthcare marketers. We built a digital and social media marketing foundations training...

10 Ways to Make Virtual Training more Engaging

Allison Chaney

Mar 30 2021

Attendees of our virtual digital marketing trainings are surprised at how engaging and entertaining our events are. We are consistently top rated 4 and 5 stars. They say things like... “It worked great. I love virtual training” "Just as good...

10 Things Every Website Should Have

Allison Chaney

Mar 25 2021

Create a website that drives traffic and gets results with these 10 tips for what makes a great website. Clear description of who you are - Visitors should be able to understand who you are and what you do within...