Allison Chaney

• Allison Chaney
• January 12 2021

LinkedIn now has a Stories format on the platform. I’m so excited about this new feature, mainly because of how the engaging nature of stories can benefit businesses and drive results. That’s why I created this video to show you how to use this feature on LinkedIn. I’ll also share why you should use this […]

• Allison Chaney
• January 07 2021

One of our favorite features in LinkedIn is the events feature. But many businesses and organizations aren’t taking full advantage of the huge benefits this feature can deliver. We’ve been getting big results with LinkedIn Events so we created this guide to help you drive the results you want. What are LinkedIn Events? LinkedIn Events […]

• Allison Chaney
• December 23 2020

Corporate teams hire us to train their employees to be effective ambassadors for the brand using LinkedIn. In almost every training, we see a common theme with what’s standing in the way of building strong employee ambassadors. The key things holding teams back from using their personal profile on LinkedIn to elevate the corporate brand […]

• Allison Chaney
• December 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it’s like taking a vacation with no destination in mind. If you have no idea where you’re going, you’re likely never going to get there. It’s easy to default to a tactical mindset and jump […]

• Allison Chaney
• October 27 2020

As a digital marketing and social media trainer, I get asked all the time “where can I find a content calendar template?” and the last thing people want to hear is “Just Google it. There are literally thousands of examples.” But that’s the reality of it. If you search for content calendar templates, you’ll find […]

• Allison Chaney
• October 18 2020

The options for learning digital marketing skills are endless. There are college courses, online courses that range in price from free to $1000’s including custom training, workshops, certification programs, and then there’s real-world experience to support your career path in digital marketing. But we all have limited time and resources, so how do you choose? […]