fbpx

Author: Krista Neher

Bottom Shape
Calculating ROI for Digital Marketing Impact

Calculating ROI for Digital Marketing Impact

Krista Neher

Aug 15 2023

Calculating ROI for Digital Marketing Return on Investments  ROI is calculated as ROI = (Return – Investment)/Investment. Seems pretty straightforward, right? There are only two things involved – the return and the investment. The reality is that calculating ROI for...
Digital PR Trends for Your Business

Digital PR Trends for Your Business

Krista Neher

Aug 08 2023

Digital PR Trends For Your Business Public relations (PR) happens everywhere – both online and offline. That being said, there are two areas to consider concerning public relations and digital marketing, presentation and opportunities. Presentation: The first is ensuring that...
Building Your Digital Marketing Plan for Success

Building Your Digital Marketing Plan for Success

Krista Neher

Aug 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan...
Building the Framework for Analytics And Optimization Success

Building the Framework for Analytics and Optimization Success

Krista Neher

Jul 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to...
Regular Reporting How to Create Impactful Reports

Regular Reporting: How to Create Impactful Reports

Krista Neher

Jul 18 2023

Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the KPIs that matter most,...
Email Marketing Strategy for Businesses

Email Marketing Strategy for Businesses

Krista Neher

Jul 11 2023

Email Marketing Strategy for Businesses In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY!...
The 3 Types of KPIs You Need

The 3 Types of Digital KPIs You Need

Krista Neher

Jul 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able...
Best Practices for Setting Benchmarks

Best Practice For Setting Benchmarks

Krista Neher

Jun 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% -...
3 Types of Email Marketing to Grow Your Business

3 Types of Email Marketing that Grow Your Business

Krista Neher

Jun 13 2023

3 Types of Email Marketing to Grow Your Business In 2020, email marketing revenue was 7.5 billion dollars, and by the end of 2023, it is estimated to reach over 10 billion dollars. With such a high ROI, what are...
Start My Free 5 Day Trial

Try FREE for 5 Days!