Author: Krista Neher

Building Your Digital Marketing Plan for Success

Krista Neher

Aug 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan...

Building the Framework for Analytics and Optimization Success

Krista Neher

Jul 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to...

Regular Reporting: How to Create Impactful Reports

Krista Neher

Jul 18 2023

Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the KPIs that matter most,...

Email Marketing Strategy for Businesses

Krista Neher

Jul 11 2023

Email Marketing Strategy for Businesses In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY!...

The 3 Types of Digital KPIs You Need

Krista Neher

Jul 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able...

Best Practice For Setting Benchmarks

Krista Neher

Jun 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% -...

3 Types of Email Marketing that Grow Your Business

Krista Neher

Jun 13 2023

3 Types of Email Marketing to Grow Your Business In 2020, email marketing revenue was 7.5 billion dollars, and by the end of 2023, it is estimated to reach over 10 billion dollars. With such a high ROI, what are...

Social Media Cheat Sheet – The Best Chart for All Social Networks

Krista Neher

Jun 07 2023

This is probably the single most useful chart we have ever made on social media. This social media cheat sheet covers the best practices for the top social networks and is a great, simple guide to how to get the...

Investment and Impact Prioritization Model to Improve ROI

Krista Neher

Jun 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...